Latest review: 21st of April, 2026.
What is an AI visibility tool?
An AI visibility tool is software that tracks how your brand appears in AI-generated search results across platforms like ChatGPT, Perplexity, Gemini, Google AI Mode, and AI Overviews.
Table of Contents
Traditional SEO tools were built for a world of ten blue links. They track rankings, backlinks, and keyword positions on Google’s classic results page. But the search landscape has fundamentally shifted. Millions of users now get their answers directly from AI models — and those AI-generated responses don’t follow the same rules as organic search results.
When someone asks ChatGPT “What’s the best project management tool?” or Perplexity “Which CRM should I use for a startup?”, the AI model generates a response that may or may not mention your brand. Traditional SEO tools are completely blind to these interactions.
AI visibility tools fill that gap. They systematically query AI models with the prompts your potential customers are using, then analyze the responses to answer critical questions:
- Mention tracking — Is your brand being recommended by AI models? How often, and in what context?
- Citation monitoring — Are AI models linking back to your website? Which pages are being cited?
- Sentiment analysis — When AI models mention your brand, is the sentiment positive, neutral, or negative?
- Share of voice — How does your AI visibility compare to your competitors?
- Competitive benchmarking — Which competitors are getting recommended instead of you, and why?
As AI-powered search continues to grow — with ChatGPT surpassing 900 million weekly users and Google integrating AI Overviews into the majority of search results — tracking your brand’s AI visibility is no longer optional. It’s a critical part of any modern marketing strategy.
What to look for in an AI visibility tool
Not all AI visibility tools are created equal. Here are the key factors to evaluate before choosing one:
AI model coverage
The more AI platforms a tool tracks, the more complete your visibility picture. At minimum, look for coverage of ChatGPT, Perplexity, and Gemini. Bonus points for Google AI Mode, AI Overviews, Copilot, Claude, and Meta AI.
Metrics depth
Basic tools only tell you whether you were mentioned. The best tools go further with citation tracking, sentiment analysis, share of voice calculations, and competitive benchmarking. Deeper metrics mean more actionable insights.
Refresh frequency
How often does the tool re-query AI models? Weekly refreshes are standard, but some tools offer daily or even on-demand execution. More frequent refreshes help you spot trends and react faster.
Pricing transparency
Many tools in this space hide their pricing behind “book a demo” walls. Transparent pricing lets you evaluate the tool’s value before committing your time to a sales call.
Free trial availability
AI visibility is a new category. A free trial lets you validate the tool against your specific use case before committing budget.
Reporting and export options
Can you export data via API or CSV? Does the tool integrate with your existing reporting stack (Looker Studio, Power BI, Google Sheets)? Strong export capabilities make the data actionable across your organization.
Team and agency features
If you’re an agency or a larger team, look for unlimited seats, white-label reporting, and multi-project management. These features can make or break the tool’s utility at scale.
Quick comparison: best AI visibility tools
| Tool | AI Models Tracked | Key Metric | Refresh | Starting Price | Free Trial |
|---|---|---|---|---|---|
| LLM Pulse | 5 (up to 10+ Enterprise) | Share of Voice + Sentiment | Weekly (daily on request) | €49/mo | 14 days |
| SE Ranking / SE Visible | 4+ | AI Keyword Tracking | Weekly | $65/mo (bundle) | 14 days |
| Peec AI | 10 | Multilingual Mentions | Weekly | €89/mo | 7 days |
| Scrunch AI | 6+ | Enterprise Analytics | Daily | $300/mo | Demo only |
| Profound | 5+ | Compliance Reporting | Weekly | $499/mo | Demo only |
| AIclicks | 4+ | Prompt-Level Audit | Weekly | Contact sales | Limited free |
| Otterly AI | 4 | Mention Tracking | Weekly | $29/mo | Free tier |
| Semrush AI Toolkit | 3+ | AI Search Integration | Weekly | Included in plans | 7 days |
| AthenaHQ | 5+ | Data Analytics | Daily | $295/mo | Demo only |
| Similarweb AI Visibility | 3+ | Market Intelligence | Monthly | Contact sales | Demo only |
| Rankscale AI | 5+ | Multi-Model Tracking | Weekly | Free tier available | Free tier |
| Promptmonitor | 3+ | Publisher Insights | Weekly | $29/mo | Free tier |
| GEO Metrics | 6+ | Broad Model Coverage | Weekly | €80/mo | 7 days |
| AI Peekaboo | 3 | Lightweight Monitoring | Weekly | Free tier available | Free tier |
| HubSpot AEO Grader | 1 | Free AI Audit | On-demand | Free | N/A (free) |
1. LLM Pulse — best overall AI visibility tool
LLM Pulse is purpose-built for AI visibility analytics. It monitors how your brand appears across ChatGPT, Perplexity, Gemini, Google AI Mode, and AI Overviews on its base plan — with 10+ AI models available on Enterprise. Unlike many tools in this space that started as SEO platforms and bolted on AI tracking, LLM Pulse was designed from the ground up to solve the AI visibility problem.
Why it stands out
LLM Pulse delivers the most comprehensive AI visibility analytics at a price point that’s accessible to startups, growing brands, and agencies alike. It combines mention tracking, citation monitoring, sentiment analysis, share of voice, and competitive benchmarking into a single, cohesive dashboard. The platform tracks your brand and competitors across multiple AI models simultaneously, giving you a true picture of your AI search landscape.
What truly sets LLM Pulse apart is its depth of insight. Rather than simply telling you “you were mentioned,” it breaks down the context, sentiment, and competitive positioning of every mention. The share of voice metric lets you see exactly how you stack up against competitors in AI-generated responses, while sentiment analysis reveals whether AI models are recommending your brand positively or with caveats.
Key features
- 5 AI models on the base plan — ChatGPT, Perplexity, Gemini, Google AI Mode, and AI Overviews, with 10+ models on Enterprise (including Claude, Copilot, Meta AI, and more)
- Brand sentiment analysis — Automated sentiment scoring for every mention, powered by AI, so you know whether models are recommending you positively, neutrally, or negatively
- Citation tracking — See exactly which of your URLs are being cited by AI models, and how citation patterns change over time
- Competitive benchmarking — Track up to 4 competitors per project (more on higher plans) and compare share of voice, mention frequency, and sentiment side by side
- Share of voice — A clear, quantified metric showing your brand’s visibility relative to competitors across all tracked AI models
- Unlimited seats — Every plan includes unlimited team members, so you never pay per seat
- White-label for agencies — Agency-friendly white-label reporting lets you present AI visibility data to clients under your own branding
- Looker Studio integration — Native connector for Google Looker Studio, so you can blend AI visibility data with your existing marketing dashboards
- Full API access — RESTful API with comprehensive endpoints for timeseries data, dimensions, and metrics, plus an MCP server for AI-native integrations
- Weekly prompt execution — Prompts are executed weekly across all tracked AI models, with results parsed and aggregated automatically
- Multilingual support — Track prompts in multiple languages and locales to understand your AI visibility across different markets
- ChatGPT Shopping & ChatGPT Entities — product-level tracking in ChatGPT’s shopping answers and entity-level brand framing
- GEO Testing — A/B test content changes and measure AI-visibility lift before rolling them out
- Reputation monitoring — track and defend how AI models describe your brand over time
- Content Intelligence & Recommendations — actionable guidance on which pages AI models cite and what to change
- Models Comparison — side-by-side view of how your brand is framed across ChatGPT, Gemini, Perplexity, and Google AI
- Web Analytics integration — connect GA4/Plausible to link AI visibility to real traffic and conversions
- Chrome Extension (Query Detector) — captures real AI prompts as you browse ChatGPT
- MCP & CLI — query LLM Pulse from Claude, Cursor, or the command line
- Annotations & tags — mark launches/campaigns on the timeline and keep prompt sets organised
Watch-outs
- Weekly refresh cadence may not be fast enough for brands that need daily monitoring (daily available on Enterprise)
- The platform is focused purely on AI visibility — if you need traditional SEO tools, you’ll need a separate platform
Pricing
LLM Pulse starts at €49/mo for the Starter plan, which includes 5 AI models, 1 project, and 3 competitors. The Growth plan at €99/mo adds more projects and competitors. Enterprise plans with 10+ AI models, custom prompt volumes, and dedicated support are available on request. All plans include a 14-day free trial with, and unlimited seats are included at every tier.
2. SE Ranking / SE Visible — best all-in-one SEO + AI visibility
Why it stands out
SE Ranking is a well-established SEO platform that has expanded into AI visibility through its SE Visible integration. If you’re already using SE Ranking for keyword tracking, backlink monitoring, and site audits, adding AI visibility tracking to your existing workflow is seamless. The combined platform gives you a single pane of glass for both traditional and AI-powered search.
Key features
- Integrated AI keyword tracking alongside traditional SERP monitoring
- Tracks mentions across ChatGPT, Perplexity, Gemini, and AI Overviews
- Competitive analysis that blends organic rankings with AI visibility data
- Comprehensive SEO toolkit including rank tracking, site audit, and backlink checker
- White-label reporting for agencies
Watch-outs
- AI visibility features are relatively new and less mature than dedicated AI visibility platforms
- The bundled approach means you’re paying for SEO tools even if you only need AI tracking
- AI model coverage is more limited than purpose-built tools
Pricing
SE Ranking starts at approximately $65/mo when bundled with SE Visible. A 14-day free trial is available.
3. Peec AI — best for multilingual brands
Why it stands out
Peec AI’s headline feature is its support for 115+ languages across 10 AI engines. For global brands that need to track AI visibility across multiple markets and languages, Peec AI offers unmatched multilingual coverage. The platform is particularly strong for European and Asian markets where local-language AI responses differ significantly from English.
Key features
- 115+ language support across 10 AI engines
- Brand mention and sentiment tracking across languages
- Competitive benchmarking with multilingual coverage
- Automated reporting with language-specific insights
- Citation tracking across all supported AI models
Watch-outs
- Higher entry price at €89/mo compared to some competitors
- The breadth of language coverage may come at the expense of depth in analytics features
- Newer platform with a smaller user community
Pricing
Plans start at €89/mo. A 7-day free trial is available.
If you’re looking to explore the best alternatives to Peec AI, we recommend referring to this comprehensive guide.
4. Scrunch AI — best enterprise solution
Why it stands out
Scrunch AI positions itself as an enterprise-grade AI visibility platform with SOC 2 compliance, making it a strong choice for larger organizations with strict security and governance requirements. The platform offers daily refresh cadence and tracks across 6+ AI models, providing enterprise teams with the data freshness they need.
Key features
- SOC 2 compliant — suitable for enterprise security requirements
- Daily data refresh across 6+ AI models
- Advanced analytics dashboards with enterprise-grade reporting
- API access for custom integrations
- Dedicated account management and onboarding
Watch-outs
- High starting price at $300/mo puts it out of reach for smaller teams
- No free trial — demo-only access makes it harder to evaluate
- Enterprise focus means the platform may feel over-engineered for simpler use cases
Pricing
Starts at $300/mo. Contact sales for a demo.
5. Profound — best for enterprise compliance
Why it stands out
Profound targets regulated industries with both SOC 2 and HIPAA compliance, making it the go-to choice for healthcare, finance, and legal organizations that need AI visibility tracking within strict compliance frameworks. The platform is designed for organizations where data governance is non-negotiable.
Key features
- SOC 2 and HIPAA compliant
- Tracks 5+ AI models with compliance-grade audit trails
- Enterprise reporting with role-based access controls
- Custom prompt libraries tailored to regulated industries
- Data residency options for sensitive industries
Watch-outs
- The most expensive option on this list at $499/mo+
- Compliance-first design may feel restrictive for teams that need flexibility
- Demo-only access — no self-serve free trial
Pricing
Starts at $499/mo. Contact sales for a demo and custom pricing.
6. AIclicks — best for prompt-level audits
Why it stands out
AIclicks takes a unique approach by focusing on prompt-level analysis. Rather than just tracking whether your brand is mentioned, it lets you audit exactly which prompts trigger (or fail to trigger) your brand’s appearance in AI responses. This granular, prompt-by-prompt approach is valuable for teams that want to understand the mechanics behind their AI visibility.
Key features
- Detailed prompt-level audit reports
- Tracks 4+ AI models with prompt-specific breakdowns
- Competitive prompt analysis — see which prompts favor competitors
- Recommendation engine for improving AI visibility per prompt
- Limited free plan available for initial exploration
Watch-outs
- Pricing for paid plans is not publicly listed
- The prompt-audit focus may lack the broader analytics (sentiment, SoV) that some teams need
- Smaller team and community compared to more established players
Pricing
A limited free plan is available. Paid plans require contacting sales.
7. Otterly AI — best affordable entry
Why it stands out
Otterly AI offers one of the lowest entry points in the AI visibility space at just $29/mo for its lite plan, plus a free tier for basic monitoring. It’s a solid choice for startups, freelancers, and small businesses that want to start tracking AI visibility without a significant budget commitment.
Key features
- Free tier for basic AI visibility monitoring
- Tracks 4 major AI models (ChatGPT, Perplexity, Gemini, AI Overviews)
- Simple, intuitive dashboard designed for non-technical users
- Weekly mention tracking with email alerts
- Basic competitive comparison
Watch-outs
- Limited depth of analytics compared to more comprehensive tools
- Free tier is very restricted in terms of prompts and models tracked
- Lacks advanced features like sentiment analysis and share of voice on lower plans
Pricing
Free tier available. Paid plans start at $29/mo (lite).
8. Semrush AI Toolkit — best for existing Semrush users
Why it stands out
Semrush needs no introduction in the SEO world. Its AI Toolkit brings AI visibility tracking into the Semrush ecosystem, making it a natural extension for the millions of marketers already using the platform. The integration with Semrush’s existing keyword research, competitive analysis, and reporting tools creates a unified workflow.
Key features
- AI visibility tracking integrated into the Semrush dashboard
- Tracks mentions across ChatGPT, Gemini, and AI Overviews
- Blends AI visibility data with traditional SEO metrics
- Access to Semrush’s full suite of SEO, content, and advertising tools
- Robust reporting and export capabilities
Watch-outs
- AI visibility is a secondary feature within a broader SEO platform
- Coverage of AI models is more limited than dedicated tools
- Semrush plans are expensive if you only need AI visibility
Pricing
AI Toolkit features are included in Semrush plans. A 7-day free trial of the platform is available.
9. AthenaHQ — best for data-driven teams
Why it stands out
AthenaHQ is built for teams that want raw data and deep analytics rather than simplified dashboards. The platform offers advanced data visualization, custom metric creation, and flexible API access that appeals to data analysts and growth teams who want to build their own AI visibility workflows.
If you’re looking for a more plug-and-play approach, or want to compare different capabilities, pricing models, and levels of abstraction, you can explore this curated guide to AthenaHQ alternatives.
Key features
- Advanced data analytics with custom metric creation
- Tracks 5+ AI models with granular data export
- Daily refresh cadence for time-sensitive tracking
- Flexible API for building custom integrations and dashboards
- Team collaboration features with shared workspaces
Watch-outs
- Steeper learning curve — designed for data-savvy users
- Pricing at $295/mo is on the higher end
- Demo-only access may slow down evaluation
Pricing
Starts at $295/mo. Contact sales for a demo.
10. Similarweb AI Visibility — best for market-level intelligence
Why it stands out
Similarweb brings its market intelligence expertise to AI visibility. Rather than focusing solely on your brand’s mentions, it provides market-level insights into how AI search is reshaping entire industries. This bird’s-eye view is invaluable for strategists and executives who need to understand macro trends alongside brand-specific data.
Key features
- Market-level AI search intelligence across industries
- Tracks AI-driven traffic shifts and their impact on web traffic
- Integration with Similarweb’s digital intelligence platform
- Competitive benchmarking at the industry level
- Enterprise-grade reporting and data export
Watch-outs
- Enterprise-focused pricing — not accessible for smaller teams
- Less granular on individual prompt-level tracking
- Monthly refresh cadence is slower than most competitors
Pricing
Contact sales for pricing. Demo available on request.
11. Rankscale AI — best budget multi-model tracker
Why it stands out
Rankscale AI offers multi-model AI visibility tracking with a free tier, making it one of the most budget-friendly options for teams that want to track across multiple AI platforms without a significant investment. The platform covers 5+ models and provides the essential metrics needed to get started with AI visibility.
Key features
- Free tier with basic multi-model tracking
- Covers 5+ AI models including ChatGPT, Perplexity, and Gemini
- Mention tracking with basic competitive comparison
- Simple setup with minimal configuration required
- Weekly refresh cadence
Watch-outs
- Free tier is limited in prompt volume and data retention
- Analytics depth is less comprehensive than premium tools
- Newer platform with a developing feature set
Pricing
Free tier available. Paid plans available — check their website for current pricing.
12. Promptmonitor — best for publisher insights
Why it stands out
Promptmonitor is specifically designed for publishers and content creators who want to understand how their content appears in AI-generated responses. Rather than focusing on brand mentions, it tracks how AI models use and cite published content, making it uniquely valuable for media companies, bloggers, and content-driven businesses.
Key features
- Publisher-focused AI visibility tracking
- Content citation analysis across 3+ AI models
- Tracks which articles and pages are being referenced by AI
- Content performance metrics for AI search
- Free tier for initial exploration
Watch-outs
- Publisher focus may not suit brand-centric use cases
- Smaller model coverage compared to broader tools
- Limited competitive benchmarking features
Pricing
Free tier available. Paid plans start at $29/mo.
13. GEO Metrics — best for broad model coverage
Why it stands out
GEO Metrics focuses on covering the widest range of AI models possible, tracking 6+ platforms to give you the broadest view of your AI visibility landscape. For brands that want to ensure they’re not missing mentions on emerging AI platforms, GEO Metrics offers reassuring breadth.
Key features
- Tracks 6+ AI models including emerging platforms
- Mention and citation tracking across all supported models
- Competitive benchmarking with broad model coverage
- Weekly refresh cadence with comprehensive reporting
- Data export via CSV and API
Watch-outs
- Breadth of model coverage may come at the cost of analytics depth
- Newer entrant with a developing reputation
- Interface can feel less polished than more established competitors
Pricing
Starts at €80/mo. A 7-day free trial is available.
14. AI Peekaboo — best lightweight monitor
Why it stands out
AI Peekaboo strips AI visibility tracking down to its essentials. If you just want a simple, no-frills answer to “Is my brand being mentioned by AI?” without the complexity of advanced analytics, AI Peekaboo delivers. Its lightweight approach makes it ideal for small businesses and solo marketers who want quick, actionable answers.
Key features
- Simple, lightweight AI mention monitoring
- Tracks 3 major AI models
- Free tier for basic monitoring
- Email alerts when your brand is mentioned
- Minimal setup — get started in minutes
Watch-outs
- Very limited analytics — no sentiment, no SoV, no citation tracking on the free tier
- Smaller model coverage than most competitors
- May not scale well for teams with more advanced needs
Pricing
Free tier available. Paid plans available for additional features.
15. HubSpot AEO Grader — best free AI visibility check
Why it stands out
HubSpot’s AEO (Answer Engine Optimization) Grader is a free tool that gives you an instant snapshot of how your brand performs in AI-generated answers. It’s not a full monitoring platform, but it’s an excellent starting point for brands that are just beginning to explore AI visibility and want a quick, zero-cost assessment.
Key features
- Completely free —, no trial period
- Instant AI visibility audit for your brand or website
- Actionable recommendations for improving AI visibility
- Backed by HubSpot’s trusted brand and ecosystem
- Great entry point for educating stakeholders on AI visibility
Watch-outs
- Not a monitoring tool — provides a one-time snapshot, not ongoing tracking
- Limited to a single AI model for evaluation
- No competitive benchmarking, sentiment analysis, or historical data
- Designed as a lead generation tool for HubSpot’s paid products
Pricing
Free. No paid plans — it’s a standalone free tool.
AI visibility tools by use case
Choosing the right tool depends on your specific situation. Here’s a breakdown by use case:
For startups and SMBs
- LLM Pulse — Best value with unlimited seats, 14-day free trial, and plans starting at €49/mo. Gives you enterprise-grade analytics without enterprise pricing.
- Promptmonitor — Great for content-driven startups with a free tier and affordable $29/mo paid plans.
- HubSpot AEO Grader — Perfect for a quick, free initial assessment before investing in a paid tool.
For agencies
- LLM Pulse — White-label reporting, unlimited seats, API access, and Looker Studio integration make it ideal for agencies managing multiple client brands.
- SE Ranking — If you’re already using SE Ranking for client SEO, adding AI visibility keeps everything in one platform.
For enterprise
- Scrunch AI — SOC 2 compliance, daily refreshes, and dedicated account management for large organizations.
- Profound — The only option with both SOC 2 and HIPAA compliance for regulated industries.
- Similarweb — Market-level intelligence for executives and strategists who need the big picture.
For SEO teams
- SE Ranking / SE Visible — Seamless integration of AI visibility into your existing SEO workflow.
- Semrush AI Toolkit — AI visibility within the Semrush ecosystem you already know and use.
Summary
AI visibility is no longer a nice-to-have. As AI-powered search continues to grow across ChatGPT, Perplexity, Gemini, Google AI Mode, and AI Overviews, brands that don’t track their presence in AI-generated responses are flying blind.
The tools on this list range from free entry points like HubSpot’s AEO Grader to enterprise-grade platforms like Profound and Scrunch AI. For most teams, LLM Pulse offers the best balance of comprehensive analytics, broad AI model coverage, and accessible pricing — with a 14-day free trial to validate it against your specific needs.
Whatever tool you choose, the important thing is to start tracking. AI search is reshaping how customers discover brands, and the brands that understand and optimize for AI visibility today will have a significant competitive advantage tomorrow.
FAQ
What is AI visibility?
AI visibility refers to how often and how favorably your brand appears in AI-generated search results. When users ask ChatGPT, Perplexity, Gemini, or other AI models questions related to your industry, AI visibility measures whether your brand is mentioned, how it’s described, and whether your website is cited as a source.
Do I need an AI visibility tool if I already use an SEO tool?
Yes. Traditional SEO tools track your rankings in organic search results (the classic ten blue links). They don’t monitor how AI models mention your brand in their generated responses. AI visibility and traditional SEO are complementary — you need both to understand your full search presence.
How do AI visibility tools collect their data?
AI visibility tools systematically send prompts to AI models (like ChatGPT, Perplexity, and Gemini) that match the questions your potential customers are asking. They then parse the AI-generated responses to identify brand mentions, extract citations, analyze sentiment, and calculate share of voice metrics.
How often should I check my AI visibility?
Most AI visibility tools refresh data weekly, which is sufficient for tracking trends and identifying changes. For fast-moving industries or during PR events, daily refresh (available on some platforms) can be valuable. At minimum, review your AI visibility data monthly as part of your marketing reporting cycle.
Can I improve my brand’s AI visibility?
Yes. While the exact ranking factors for AI models are not fully transparent, proven strategies include: creating authoritative, well-structured content; building brand mentions across reputable sources; maintaining accurate information on official channels; earning citations from trusted publications; and ensuring your website provides clear, factual information that AI models can reference.
What’s the difference between AI visibility and AEO (Answer Engine Optimization)?
AI visibility is the measurement — how visible your brand is in AI-generated responses. AEO is the practice of optimizing your content and online presence to improve that visibility. AI visibility tools track the metric; AEO is the strategy you use to improve it.
Are AI visibility tools worth the investment?
If your target audience uses AI-powered search tools (and increasingly, most audiences do), then yes. The question isn’t whether AI search will impact your brand’s discoverability — it already is. AI visibility tools give you the data to understand that impact and the insights to improve your position. Many tools offer free tiers or trials so you can evaluate the value before committing.
How is share of voice calculated in AI visibility?
Share of voice (SoV) in AI visibility measures your brand’s mention frequency relative to competitors across AI-generated responses. For example, if AI models mention your brand in 30 out of 100 relevant prompts, and your top competitor is mentioned in 25, your SoV is higher. Most tools calculate this across all tracked AI models and prompts, giving you a percentage-based competitive benchmark.
