What is AI reputation management?

AI reputation management is the practice of monitoring and improving how AI models like ChatGPT, Perplexity, and Gemini describe your brand. LLM Pulse measures it with 7-dimension reputation reports scored 0-100, so you can find weak dimensions, fix the underlying content, and track improvement over time.

What dimensions are analyzed in Reputation Reports?

Reputation Reports analyze your brand across 7 dimensions: General Perception (reputation, leadership, prestige), Innovation & Adaptability, Identity & Values (authenticity, affinity), Relationships & Trust, Social Responsibility (ESG), Product/Service Quality, and Governance (ethics, transparency). Each attribute is scored 0-100.

How is the 0-100 scoring interpreted?

Very Poor (0-19) indicates major scandals or severe failures. Poor (20-39) shows significant weaknesses. Average (40-59) meets basic expectations. Good (60-79) is above average with solid performance. Excellent (80-100) indicates industry-leading, exceptional perception.

Can I compare reputation across different AI models?

Yes. Reports can be generated from ChatGPT, Perplexity, and Gemini. Each AI model may perceive your brand differently based on its training data. Compare across models to understand the full picture of your AI reputation.

Can I include competitors in my reputation report?

Absolutely. Include competitor brands in your report. The output includes radar charts comparing all brands across the 7 dimensions, plus detailed comparison_insights explaining positioning differences.

How are the reports generated?

Reports are generated using advanced AI with structured output. We provide detailed scoring guidelines and dimension descriptions to ensure consistent, meaningful analysis.

Can I add custom dimensions and attributes?

Yes. You can add up to 3 custom dimensions, each with up to 3 attributes. Define the dimension name, a short label for charts, and describe what the AI should evaluate for each attribute. Custom dimensions are scored alongside the 7 defaults in every new report.

7-Dimension Analysis

Manage your AI reputation with 7-dimension reports

Generate comprehensive reputation reports that analyze your brand across 7 dimensions with 0-100 attribute scoring. Compare perception across ChatGPT, Perplexity, and Gemini, and benchmark against competitors.

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Features

Deep Brand Reputation Analysis

Reputation Reports analyze your brand across 7 key dimensions with attribute-level scoring (0-100). Add custom dimensions tailored to your industry. Compare your perception across ChatGPT, Perplexity, and Gemini, and benchmark against competitors.

Comprehensive Reputation Scoring

We analyze your brand across 7 key dimensions: General Perception, Innovation & Adaptability, Identity & Values, Relationships & Trust, Social Responsibility, Product/Service Quality, and Governance.

Attribute-Level Scoring

Each dimension contains specific attributes scored 0-100. Very Poor (0-19), Poor (20-39), Average (40-59), Good (60-79), Excellent (80-100). See exactly where you excel and where to improve.

Compare Across AI Models

Generate reputation reports from ChatGPT, Perplexity, and Gemini. Compare how each AI perceives your brand, different models often have different perspectives.

Benchmark vs Competitors

Include competitor brands in your report. See radar charts comparing reputation dimensions across your brand and competitors side-by-side.

AI-Generated Insights

Each report includes detailed analysis explaining why you scored as you did. Understand the specific factors driving each dimension score.

Custom Dimensions & Attributes

Go beyond the 7 default dimensions. Add up to 3 custom dimensions with up to 3 attributes each, tailored to your industry, brand strategy, or specific KPIs. Custom dimensions are evaluated alongside the defaults in every report.

Public Report URLs

Each report gets a unique public_id for sharing. Send stakeholders a direct link to your reputation analysis, no login required.

How Reputation Reports Work

Generate detailed reputation analysis across 7 dimensions

1

Configure Brands

Select your brand and optionally add competitor brands to include in the comparative analysis.
2

Generate Report

We query AI models (ChatGPT, Perplexity, Gemini) with structured prompts asking for detailed dimension analysis and scoring.
3

Review Scores

See scores for all 7 dimensions and their underlying attributes. Each score includes detailed reasoning explaining the assessment.
4

Compare & Share

View radar charts comparing brands. Share reports via unique public URLs with stakeholders who need the insights.

Reputation Report Use Cases

How teams use Reputation Reports for strategic brand analysis

Brand Strategy Teams

Understand exactly how AI perceives your brand across key dimensions. Identify strengths to amplify and weaknesses to address.

Competitive Intelligence

Generate comparative reports including competitors. See radar charts positioning your brand vs competition across all 7 dimensions.

Multi-Model Analysis

Compare how ChatGPT, Perplexity, and Gemini perceive your brand. Different AI models often have different perspectives.

PR & Communications

Use dimension scores to guide PR strategy. Focus on improving dimensions where your brand scores poorly in AI perception.

"LLM Pulse is a pioneering response to the need to measure performance across different LLMs. At TecnoCampus we need maximum transparency, the ability to parameterize results and to carry out visibility audits for our brand, now also in the increasingly established field of AI. LLM Pulse gives us all of that in a single place."

Jordi Perez Rubio

TecnoCampus

Frequently Asked Questions

Learn how Reputation Reports provide deep brand perception analysis.

: AI reputation management is the practice of monitoring and improving how AI models like ChatGPT, Perplexity, and Gemini describe your brand. LLM Pulse measures it with 7-dimension reputation reports scored 0-100, so you can find weak dimensions, fix the underlying content, and track improvement over time.
: Reputation Reports analyze your brand across 7 dimensions: General Perception (reputation, leadership, prestige), Innovation & Adaptability, Identity & Values (authenticity, affinity), Relationships & Trust, Social Responsibility (ESG), Product/Service Quality, and Governance (ethics, transparency). Each attribute is scored 0-100.
: Very Poor (0-19) indicates major scandals or severe failures. Poor (20-39) shows significant weaknesses. Average (40-59) meets basic expectations. Good (60-79) is above average with solid performance. Excellent (80-100) indicates industry-leading, exceptional perception.
: Yes. Reports can be generated from ChatGPT, Perplexity, and Gemini. Each AI model may perceive your brand differently based on its training data. Compare across models to understand the full picture of your AI reputation.
: Absolutely. Include competitor brands in your report. The output includes radar charts comparing all brands across the 7 dimensions, plus detailed comparison_insights explaining positioning differences.
: Reports are generated using advanced AI with structured output. We provide detailed scoring guidelines and dimension descriptions to ensure consistent, meaningful analysis.
: Yes. You can add up to 3 custom dimensions, each with up to 3 attributes. Define the dimension name, a short label for charts, and describe what the AI should evaluate for each attribute. Custom dimensions are scored alongside the 7 defaults in every new report.