See who is buying ads inside AI answers
ChatGPT now serves sponsored placements inside its answers, and Google is putting ads in AI Overviews and AI Mode. LLM Pulse captures every placement that lands on your tracked prompts, so you know which brands are paying to sit next to your category.
Features
Paid placements, tracked like everything else
Sponsored results are now part of the answer your customers read. LLM Pulse detects them on the prompts you already track, tells you who bought them, and shows how the paid space is growing.
Every Sponsored Placement, Captured
Ads are read from the same answers we already track for you. We store the headline, the description, the advertiser domain and the position, and keep them separate from organic mentions.
See Who Is Buying Your Category
An advertiser leaderboard ranks every domain running ads on your prompts, with the number of ads, how many prompts they cover, and their average and best position.
Your Ads vs Everyone Else's
Placements are matched to your brand and to your tracked competitors, so you can see what share of the sponsored space belongs to you.
Know Where Ads Sit
Sponsored results usually take the first slot in the answer. Track the position distribution of every advertiser, including yours.
Watch the Rollout Week by Week
Ad volume, advertiser count and your own share are charted weekly, so you can see ads expanding into new prompts and new countries as it happens.
Export the Evidence
The advertiser table and the answers that carried ads export to CSV or XLSX, ready for your reporting or your media agency.
Ads by AI platform
Ads arrived on one platform first and the rest are moving at their own pace. Here is where each one stands.
ChatGPT Ads
Live and tracked. Sponsored placements inside ChatGPT answers, with the advertiser, the creative and the position on every prompt you monitor.
Learn more
Google AI Mode and AI Overviews
Google places ads inside AI Overviews and AI Mode. We track both surfaces and flag sponsored placements as they reach the answers we collect.
Learn more
Perplexity
Perplexity retired its sponsored answers in February 2026. We keep watching its answers in case ads come back.
Learn moreHow AI Paid Ads Tracking Works
Sponsored placements are detected on the prompts you already track, with no extra setup.
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1
Track Your Prompts
Add the prompts that matter to your category. We run them against the AI platforms every week and keep the full answer.
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2
Detect the Sponsored Placements
When an answer carries ads, we pull out the headline, description, link and position, resolve the real advertiser domain behind the click tracker, and keep them apart from organic mentions.
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3
See Who Is Buying
The advertiser leaderboard, the ad gallery and the breakdown charts show who advertises on your prompts, how often, and where they sit in the answer.
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4
Act On It
Decide whether to bid, to push harder on organic answers, or to brief your media agency. Export the evidence and track how the paid space moves week by week.
Who needs AI Paid Ads Tracking
Who uses paid ads tracking, and what they do with it
PPC & Paid Media Teams
A new channel with no keyword planner. Use real placement data to decide whether to bid, and to show clients who is already there.
SEO & AEO Teams
Understand how much of the answer is now paid, and which of your prompts are contested by advertisers rather than by content.
Brand Teams
Know when competitors buy placements on prompts about your brand, and keep a record of it.
Agencies
Report on organic and paid AI visibility in the same dashboard, and bring the paid picture to clients before they ask for it.
"After noticing rising visits from various LLMs in GA4, we needed visibility into those black boxes: which models were mentioning us, in which answers, and how that was changing over time. LLM Pulse gave us the clarity to understand our brand's evolution across AI models and to shape new strategies to boost our exposure."
Frequently Asked Questions
Common questions about tracking paid advertisements in AI answers.
Ready to see who is advertising in your category?
Add your prompts and see which brands are already paying to appear next to your category in AI answers.
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