See your AI share of voice vs competitors
Understand your competitive positioning in AI recommendations. LLM Pulse tracks how your brand's AI share of voice compares to competitors across ChatGPT, Perplexity, Gemini, Google AI Mode, and Google AI Overviews.
Features
Measure competitive positioning in AI
Share of Voice shows what percentage of AI mentions go to your brand versus competitors, helping you understand and improve your competitive position.
See Your True AI Market Share
When users ask AI about your category, what percentage of mentions does your brand receive? SoV gives you that answer.
Track Share Over Time
Monitor how your share of voice changes weekly. Identify when competitors gain ground or when your content efforts pay off.
Top 4 + Others View
See your ranking against top competitors. The breakdown shows top 4 by share plus an aggregated 'Others' category.
Slice by Model, Locale, Collection
Filter SoV by AI model, country, language, or prompt collection. Understand where you win and where you need work.
Day/Week/Month Granularity
View share of voice at different time granularities. Daily for recent changes, monthly for long-term trends.
Weighted by Mention Quality
Being mentioned first matters more than being mentioned last. Our metrics account for mention position in AI responses.
How Share of Voice is calculated
SoV measures your brand mentions as a percentage of total mentions across you and your competitors.
Track All Mentions
LLM Pulse executes your prompts weekly and detects every brand mention, yours and your competitors', in AI responses.
Calculate Daily Totals
Each day, we count total mentions across all tracked brands. Your SoV = your mentions / total mentions × 100.
Generate Time Series
View share of voice over time with day, week, or month granularity. Carry-forward logic handles days with no data.
Rank Competitors
See a ranked breakdown with top 4 competitors by share. Remaining competitors are grouped into 'Others' for clarity.
Use Share of Voice to drive strategy
From executive reporting to content planning, SoV metrics inform decisions across your organization.
Executive Reporting
Report AI market share to leadership in a familiar format. SoV translates AI visibility into business-meaningful percentages.
Competitive Analysis
Identify which competitors are gaining AI visibility. Analyze their cited content to understand what's working.
Content Strategy
Low SoV in a segment? Target those prompts with optimized content. Track SoV improvement as you publish.
Campaign Measurement
Measure PR and content campaign impact on AI visibility share. Did your press release move the needle?
"LLM Pulse is an essential tool for anyone needing to track visibility in LLMs. The platform works seamlessly, and the team is highly professional and responsive. It brings much-needed light and structure to the often unpredictable context of AI visibility. Highly recommended."
Frequently Asked Questions
Understanding Share of Voice metrics in LLM Pulse.
Win more of every AI answer
Identify the rivals you are splitting each AI answer with.
See the mention rate that feeds your share of voice across AI models.
Compare your share of voice across ChatGPT, Perplexity, Gemini and Google AI.
Close the gaps where competitors take more of the AI answer than you.
Track the specific prompts where share of voice is won or lost.
From the blog
Share-of-voice data studies
How brands split AI answers across competitive categories, with public data.
Read moreAI model leaderboards
See which brands hold the largest share inside each AI engine.
Read moreCustomer stories
How teams grow their share of AI answers with LLM Pulse.
Read moreReady to see your AI market share?
Start tracking Share of Voice and understand your competitive position in AI-generated recommendations.
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