How is Share of Voice calculated?

SoV = (Your brand mentions / Total mentions across all tracked brands) × 100. It represents your percentage of the AI mention pie compared to configured competitors.

What does the 'Others' category include?

The breakdown shows the top 4 brands by share. All remaining competitors are aggregated into 'Others' with their combined share.

How often is SoV data updated?

SoV is calculated from daily metrics which are aggregated from prompt executions. Prompts typically execute weekly, so significant changes appear on weekly cycles.

Can I filter SoV by specific criteria?

Yes. Filter by AI model (ChatGPT, Perplexity, etc.), country, language, or prompt collection. This lets you see SoV for specific markets or topics.

Why does my SoV show the same value across multiple days?

When there's no data for a day, we carry forward the last known value. This prevents misleading zero values on days between prompt executions.

Competitive Intelligence

See your share of AI visibility vs competitors

Understand your competitive positioning in AI-generated recommendations. Track how your brand's mention share compares to competitors across ChatGPT, Perplexity, Gemini, and Claude.

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Measure competitive positioning in AI

Share of Voice shows what percentage of AI mentions go to your brand versus competitors, helping you understand and improve your competitive position.

Market Position

See Your True AI Market Share

When users ask AI about your category, what percentage of mentions does your brand receive? SoV gives you that answer.

Trend Analysis

Track Share Over Time

Monitor how your share of voice changes weekly. Identify when competitors gain ground or when your content efforts pay off.

Competitor Breakdown

Top 4 + Others View

See your ranking against top competitors. The breakdown shows top 4 by share plus an aggregated 'Others' category.

Flexible Filtering

Slice by Model, Locale, Collection

Filter SoV by AI model, country, language, or prompt collection. Understand where you win and where you need work.

Historical Trends

Day/Week/Month Granularity

View share of voice at different time granularities. Daily for recent changes, monthly for long-term trends.

Position-Aware

Weighted by Mention Quality

Being mentioned first matters more than being mentioned last. Our metrics account for mention position in AI responses.

How Share of Voice is calculated

SoV measures your brand mentions as a percentage of total mentions across you and your competitors.

Track All Mentions

LLM Pulse executes your prompts weekly and detects every brand mention—yours and your competitors'—in AI responses.

Calculate Daily Totals

Each day, we count total mentions across all tracked brands. Your SoV = your mentions / total mentions × 100.

Generate Time Series

View share of voice over time with day, week, or month granularity. Carry-forward logic handles days with no data.

Rank Competitors

See a ranked breakdown with top 4 competitors by share. Remaining competitors are grouped into 'Others' for clarity.

Use Share of Voice to drive strategy

From executive reporting to content planning, SoV metrics inform decisions across your organization.

Executive Reporting

Report AI market share to leadership in a familiar format. SoV translates AI visibility into business-meaningful percentages.

Competitive Analysis

Identify which competitors are gaining AI visibility. Analyze their cited content to understand what's working.

Content Strategy

Low SoV in a segment? Target those prompts with optimized content. Track SoV improvement as you publish.

Campaign Measurement

Measure PR and content campaign impact on AI visibility share. Did your press release move the needle?

Frequently Asked Questions

Understanding Share of Voice metrics in LLM Pulse.

: SoV = (Your brand mentions / Total mentions across all tracked brands) × 100. It represents your percentage of the AI mention pie compared to configured competitors.
: The breakdown shows the top 4 brands by share. All remaining competitors are aggregated into 'Others' with their combined share.
: SoV is calculated from daily metrics which are aggregated from prompt executions. Prompts typically execute weekly, so significant changes appear on weekly cycles.
: Yes. Filter by AI model (ChatGPT, Perplexity, etc.), country, language, or prompt collection. This lets you see SoV for specific markets or topics.
: When there's no data for a day, we carry forward the last known value. This prevents misleading zero values on days between prompt executions.

Ready to see your AI market share?

Start tracking Share of Voice and understand your competitive position in AI-generated recommendations.

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