What is ChatGPT Shopping tracking?

ChatGPT Shopping is our tracker for the product carousels ChatGPT now shows for shopping-intent prompts. We capture every product ChatGPT recommends — title, price, rating, merchant, domain, image — and link it back to the prompt that triggered it.

Which plans include ChatGPT Shopping?

ChatGPT Shopping is available on the Scale plan and above (Scale, Scale+, Scale++, Partner, Partner+, Partner++, Enterprise). Starter and Growth users can preview the feature and upgrade to unlock it.

What data do I get for each product?

Every product entry includes the title, image, canonical URL, domain, merchants, price with currency, average rating, review count, appearance count across your prompts, and a "your product" flag when it matches a listing you configured.

Can I filter by country, language, or tag?

Yes. You can filter by model, tag (collection), country, language, and free-text search — exactly like the rest of LLM Pulse. Sort by appearances, price, rating or title to surface what matters for your analysis.

Is this the same as tracking ChatGPT ads?

ChatGPT Shopping tracks products ChatGPT surfaces organically in its answers (no paid placement today). It complements our upcoming AI Paid Ads Tracking, which will monitor sponsored placements as ChatGPT rolls them out.

Scale plan

Win your spot in ChatGPT's shopping results as they appear

ChatGPT is becoming a shopping discovery channel. ChatGPT Shopping captures the product carousels ChatGPT shows for your prompts, tracks which of your listings appear, which competitors take your spots, and which merchants ChatGPT trusts.

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Track Your Products Inside ChatGPT's Answers

ChatGPT is becoming a discovery channel for shopping. ChatGPT Shopping tracks the product carousels ChatGPT shows, which of your listings appear, which competitors take your spots, and which merchants ChatGPT trusts in your category.

Product Carousels

Every Product ChatGPT Shows

ChatGPT now surfaces product carousels for shopping-intent queries. We capture every product — title, image, price, rating, merchant — from every execution.

Your Products vs Theirs

Track Your Own Listings

Configure which products are yours. Instantly see when your listings appear in ChatGPT's shopping results and when competitors take your spot.

Price & Rating Intelligence

Competitive Pricing Signals

See the price range, average rating, and review counts ChatGPT shows for each product — a live window into the competitive landscape as ChatGPT presents it.

Merchant Attribution

Which Merchants ChatGPT Cites

For each product, we record the merchants and domains ChatGPT attributes the listing to. Understand which retailers win ChatGPT's attention in your category.

Multi-Country Coverage

Country & Language Aware

Filter shopping results by country and language. Compare how ChatGPT's product recommendations differ across your priority markets.

Appearance Counts

How Often Products Show

Track how many times each product appears across your prompts over time. Spot trending products and declining placements before competitors do.

How ChatGPT Shopping Works

From ChatGPT's product carousel to a structured competitive view

Track Shopping Prompts

Add shopping-intent prompts to your project. ChatGPT executes them on your schedule, just like any other prompt.

Capture the Carousel

When ChatGPT returns a product carousel, we extract every product — title, image, price, rating, merchant, domain — and store it against the prompt.

Match Your Products

Configure your own product identifiers. We auto-flag your listings so you can see exactly when your products appear in ChatGPT.

Analyze & Act

Filter by country, language, tag or model. See the products, merchants and price ranges ChatGPT favors — and adapt your feed, content and partnerships.

ChatGPT Shopping Use Cases

How ecommerce and merchandising teams use ChatGPT Shopping

Ecommerce Brands

Track when your own product listings appear in ChatGPT's carousels. Monitor price and rating signals ChatGPT is showing to shoppers.

Competitive Intelligence

See which competitors keep winning ChatGPT's carousel for your category. Identify the merchants and marketplaces ChatGPT trusts.

Merchandising & PDP Teams

Understand which product attributes (price, rating, review count, merchant) correlate with appearing in ChatGPT's recommendations.

Category Managers

Map the competitive product landscape through ChatGPT's eyes. Spot emerging products before they become top-of-mind elsewhere.

Frequently Asked Questions

How ChatGPT Shopping captures and analyses the product carousels ChatGPT shows.

: ChatGPT Shopping is our tracker for the product carousels ChatGPT now shows for shopping-intent prompts. We capture every product ChatGPT recommends — title, price, rating, merchant, domain, image — and link it back to the prompt that triggered it.
: ChatGPT Shopping is available on the Scale plan and above (Scale, Scale+, Scale++, Partner, Partner+, Partner++, Enterprise). Starter and Growth users can preview the feature and upgrade to unlock it.
: Every product entry includes the title, image, canonical URL, domain, merchants, price with currency, average rating, review count, appearance count across your prompts, and a "your product" flag when it matches a listing you configured.
: Yes. You can filter by model, tag (collection), country, language, and free-text search — exactly like the rest of LLM Pulse. Sort by appearances, price, rating or title to surface what matters for your analysis.
: ChatGPT Shopping tracks products ChatGPT surfaces organically in its answers (no paid placement today). It complements our upcoming AI Paid Ads Tracking, which will monitor sponsored placements as ChatGPT rolls them out.

Ready to win ChatGPT's shopping carousel?

Start tracking the products ChatGPT recommends for your shopping queries. Available on the Scale plan and above.