What is AI competitor analysis?

AI competitor analysis is the practice of benchmarking how rival brands perform in AI-generated answers. LLM Pulse runs your tracked prompts through ChatGPT, Perplexity, Gemini, Google AI Mode, and Google AI Overviews, then compares visibility, share of voice, citations, and sentiment for your brand and every configured competitor.

How do I add competitors to track?

Add competitors by name in your project settings. Every prompt execution is then analyzed for mentions of each competitor, with no extra prompt usage. You can add, edit, or remove competitors at any time.

Can I compare against competitors by AI model or market?

Yes. Every dashboard supports filtering by AI model, country, language, and prompt collection, so you can see exactly where a competitor wins, for example on Perplexity in the US, and where you lead.

How does citation analysis help me beat competitors?

Citation analysis shows the URLs and domains AI models cite when mentioning each competitor. Reviewing the sources behind a rival's mentions tells you which content formats and domains to target to win those citations yourself.

Can I see a ranked view of my competitive position?

Yes. Share of Voice ranks your brand against the top 4 competitors by mention share, with the rest grouped into an Others category. Reputation Reports also let you benchmark competitors across 7 reputation dimensions.

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Competitive Intelligence

Track your competitors across AI search

Competitor tracking shows how rivals perform in AI answers. Benchmark visibility, share of voice, citations, and sentiment against any competitor across ChatGPT, Perplexity, Gemini, Google AI Mode, and Google AI Overviews.

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Features

Benchmark every AI metric against competitors

Competitor tracking turns AI visibility into a competitive scoreboard. Benchmark every metric LLM Pulse tracks, visibility, share of voice, citations, and sentiment, against the brands you compete with.

Compare Visibility Side by Side

See your visibility score next to every competitor's. Know instantly who appears more often in AI answers for your tracked prompts.

Measure Your Share of AI Mentions

Share of Voice shows what percentage of brand mentions go to you versus each competitor, so you can quantify your competitive position.

See Which Sources Competitors Win

Analyze the URLs and domains AI models cite when recommending competitors. Target those sources to win citations of your own.

Compare How AI Describes Each Brand

Benchmark sentiment scores across brands. Know whether AI recommends competitors more positively and which topics drive the gap.

Per-Model Competitive View

Filter the comparison by ChatGPT, Perplexity, Gemini, Google AI Mode, or Google AI Overviews. A rival may beat you on one model and trail on another.

Spot Competitor Moves Early

Weekly tracking shows when a competitor starts gaining ground in AI answers, so you can respond before the gap widens.

How Competitor Tracking Works

Every prompt execution is analyzed for competitor mentions, citations, and sentiment, no extra setup required.

Add Your Competitors

Configure the brands you compete with in your project settings. Each competitor is detected in every AI response automatically.

Detect Every Mention

We run your prompts weekly through ChatGPT, Perplexity, Gemini, Google AI Mode, and Google AI Overviews and detect every brand mention, yours and theirs.

Benchmark the Metrics

Compare visibility scores, share of voice, citation counts, and sentiment for each brand, filtered by model, market, or topic.

Close the Gaps

Analyze the sources behind competitor mentions and use GEO Writer and Recommendations to win those answers back.

Competitor Tracking Use Cases

How teams use competitor tracking to win in AI search

Competitive Benchmarking

Report your position versus competitors to leadership with concrete numbers, not anecdotes about AI answers.

Win-Loss Analysis

Find the prompts where AI recommends a competitor instead of you, then study the cited sources to understand why.

Content Strategy

Prioritize content that targets the queries where competitors dominate AI answers and you are absent.

Market Monitoring

Detect when a new player starts appearing in AI answers for your category before they take meaningful share.

"LLM Pulse is a pioneering response to the need to measure performance across different LLMs. At TecnoCampus we need maximum transparency, to parameterize results and to be able to carry out visibility audits for our brand, now also in the increasingly established field of AI."

Jordi Perez Rubio

TecnoCampus

Frequently Asked Questions

Common questions about tracking competitors in AI search.

: AI competitor analysis is the practice of benchmarking how rival brands perform in AI-generated answers. LLM Pulse runs your tracked prompts through ChatGPT, Perplexity, Gemini, Google AI Mode, and Google AI Overviews, then compares visibility, share of voice, citations, and sentiment for your brand and every configured competitor.
: Add competitors by name in your project settings. Every prompt execution is then analyzed for mentions of each competitor, with no extra prompt usage. You can add, edit, or remove competitors at any time.
: Yes. Every dashboard supports filtering by AI model, country, language, and prompt collection, so you can see exactly where a competitor wins, for example on Perplexity in the US, and where you lead.
: Citation analysis shows the URLs and domains AI models cite when mentioning each competitor. Reviewing the sources behind a rival's mentions tells you which content formats and domains to target to win those citations yourself.
: Yes. Share of Voice ranks your brand against the top 4 competitors by mention share, with the rest grouped into an Others category. Reputation Reports also let you benchmark competitors across 7 reputation dimensions.

Start tracking your competitors in AI

See exactly where competitors beat you in AI answers and what to do about it.