LLM Pulse Certified

GEO certification and training

LLM Pulse Certified is a course on generative engine optimization (GEO), included in every LLM Pulse plan. Learn how AI assistants build their answers, which sources they trust and how to measure, improve and report your brand's visibility in them. Pass the final exam to earn a certificate you can add to LinkedIn.

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Included at no extra cost in every LLM Pulse plan and in the free trial.

Sample LLM Pulse Certified diploma
Lessons
10
Study time
66 min
Exam questions
20
Languages
4

What GEO is and why it needs its own training

Generative engine optimization (GEO) is the work of getting your brand mentioned and cited in the answers of ChatGPT, Gemini, Perplexity, Claude and Google's AI Overviews and AI Mode. Some call it answer engine optimization (AEO) or AI SEO. The goal is the same.

SEO training ends at rankings and clicks, but an AI answer has no list of ten links to rank in. GEO starts by measuring what the models say about you: how often they mention your brand, in what position, next to which competitors and citing which pages. This course teaches that measurement first, then how to act on it and report it.

How it works

  1. 1

    Watch and read

    Each lesson takes about seven minutes: a short video and an article you can read at your own pace.

  2. 2

    Pass the exam

    20 questions, 16 right to pass. Unlimited retries. Right answers are kept between rounds.

  3. 3

    Share your certificate

    Download it as a PDF or an image, add it to your LinkedIn profile and share a public link that anyone can verify. Your certificate is valid for 12 months.

What you will learn

  1. 1

    How AI changed search

    Explain how AI answers changed search and why brands now need to measure how often AI models mention and cite them.

  2. 2

    How an AI model builds an answer

    Understand where AI answers come from, why they change from run to run and why you measure many answers over time.

  3. 3

    Prompts are the new keywords

    Build a balanced set of tracked prompts that reflects how real buyers ask AI assistants about your category.

  4. 4

    The core visibility metrics

    Calculate Mention Rate and the AI Visibility Score yourself, and read them as trends instead of single-day numbers.

  5. 5

    Competitors and Share of Voice

    Choose the competitors AI really names, count their mentions correctly and use Share of Voice to find where rivals win.

  6. 6

    Sources and citations

    Read which websites AI answers rely on, tell mentions from citations and find the sources worth influencing.

  7. 7

    Sentiment and brand perception

    Read how AI describes a brand, measure sentiment and Net Sentiment, and trace wrong facts back to the sources that spread them.

  8. 8

    Every AI model is different

    Explain why AI models give different answers, choose which models and markets to track for a client, and pick a tracking cadence.

  9. 9

    From insight to action: GEO basics

    Turn what your AI visibility data shows into practical GEO actions, and check whether those actions made a difference.

  10. 10

    Reporting AI visibility to clients

    Set up a client project, build a clear monthly AI visibility report and explain the results honestly, without overpromising.

Questions

Does the GEO certification cost extra?
No. The lessons, the exam and the certificate are included in every LLM Pulse plan and in the free trial. The course runs inside the LLM Pulse app, so you need an account with an active plan or trial.
How long does the course take?
About 66 min of study for the ten lessons, plus the exam. Your progress is saved after every lesson, so you can stop and continue later on any device.
What if I do not pass?
Unlimited retries. Right answers are kept between rounds. After each round you see the right answer and why.
Who issues the certificate?
LLM Pulse issues it. It is not an academic or government accreditation. Every certificate has a public verification page with its credential ID, so anyone can check that it is real and still valid.
Which languages is it available in?
English, Spanish, Portuguese and German. The lessons, videos, exam and diploma follow the language you use LLM Pulse in.
Is this a GEO, AEO or AI SEO course?
All three. GEO, AEO and AI SEO are names for the same goal: getting your brand mentioned, cited and recommended in AI answers. The course covers what they have in common, starting with how to measure it.

Get GEO certified

Ten short lessons, one exam and a certificate you can share. Start whenever you like and learn at your own pace.

Start the course