ChatGPT Ads: track sponsored ads in your category
ChatGPT surfaces sponsored ads inside its answers, and those ads compete with your organic AI visibility. LLM Pulse captures ads confirmed as rendered for your tracked prompts: who the advertiser is, what the creative says, and where it ranks.
With ChatGPT Ads tracking, you can:
- See which advertisers are paying to appear in ChatGPT answers for your prompts
- Track your own ads: their share of all ads, average position, and best position
- Compare your ad presence against competitors with share-of-voice and position charts
- Watch the trends to see when a competitor ramps up ChatGPT advertising in your category
Find it under Prompt Insights > ChatGPT Ads in the sidebar. For a project on the Scale tier or higher, this item opens the project report as soon as an ad has been captured for one of its prompts, in any country. Otherwise, the same sidebar item opens the global Ads Library. Ads are also visible inside individual response detail views, marked with a "Sponsored" badge, on the Scale tier or higher.
What it does
- Stat cards: total ads, unique advertisers, your ads (with your share of all ads), average position, and prompts with ads
- Advertisers tab: a table grouped by advertising domain showing ads count, prompts covered, average position, and best position, with a "You" badge on your own domain. Use Export to download the filtered table as CSV or Excel.
- Ads tab: the actual ad creatives (image, title, snippet, domain, position, AI model), with an "All / Your ads only" toggle. Each ad links to the response that contained it.
- Insights tab: donut charts for advertiser share of voice, you vs competitors, and ads by AI model, plus a position distribution chart
- Trends tab: time series for ads, advertisers, your ads, and the top 5 advertisers stacked, one point per tracking period (daily, weekly or monthly, as your account tracks)
- Responses tab: the prompts and responses that returned sponsored ads, with a CSV or Excel export for the filtered table
How to use it
- Open Prompt Insights > ChatGPT Ads
- Start on the Advertisers tab to see who is paying to appear for your category prompts
- Use the Insights tab to compare your ad share against competitors
- Filter by tag, AI model, country, language, or free-text search (matches ad title, domain, or snippet)
- Check Trends to see whether ad pressure in your category is growing
Prompts behind each advertiser and the competitor ad gap
- Click an advertiser on the Advertisers tab to open the Responses tab filtered to that advertiser: every prompt and answer where it showed an ad. The advertiser filter stays on every tab and in exports until you remove it from the filter bar.
- On the Responses tab, choose Your ads only to list the prompts and answers where your own ads appeared.
- The Ad gap tab lists the prompts where a tracked competitor showed a sponsored ad in the selected period and you showed none. Each row shows the prompt, its country, the competitors advertising, their number of ads, the answers that carried them, and when they were last seen. You can filter it to one competitor and export it as CSV or Excel.
- Only the competitors you track count in the gap, so add the brands you compete with under Competitors to have their ads matched. The search box and the advertiser filter narrow which competitor ads are counted, but your own ads are always checked, so a filtered view never reports a gap on a prompt where you did advertise.
Tips & notes
- Competitor ads are detected by domain and brand keywords, using the same matching logic as Mentions
- Candidates marked as not rendered, or returned without positive render confirmation, are excluded from every count, table, chart, export, and response detail
- If ChatGPT re-emits the same sponsored creative while generating one answer, LLM Pulse counts it once. Different advertisers or genuinely different copy, destinations, or images remain separate ads.
- When the project report has no results, it shows a collection notice. The Ads Library is a separate report.
- If a competitor advertises heavily on prompts where you rank organically, that is a signal they value those queries; consider strengthening your citable content there
