AI Traffic: measure the visits AI search sends to your site

AI Traffic connects your web analytics to LLM Pulse, showing how much traffic AI search engines send to your website. See daily visitors, sessions, and conversions from AI sources. Available on Growth plans and above.

With AI Traffic, you can:

• Measure how many real visitors ChatGPT, Perplexity, Gemini, and Google AI send to your site
• Connect Google Analytics 4, Plausible, PostHog, and more to pull the data in automatically
• See the top landing pages AI assistants send traffic to, so you know which content is converting AI readers
• Track conversions and revenue from AI-referred visitors, closing the loop from visibility to business impact

What it does

• Connects to Google Analytics 4 via OAuth to pull traffic data automatically
• Filters and displays traffic specifically from AI referrers (ChatGPT, Perplexity, Gemini, Google AI Mode, etc.)
• Shows daily traffic trends with interactive charts and date range filtering
• Identifies top landing pages receiving the most AI-referred traffic
• Breaks down traffic by AI source so you can see which models drive the most visits
• Tracks conversion events from AI-referred visitors (configurable in Project Settings)
• Supports requesting additional analytics integrations beyond GA4

How to use it

1. Navigate to AI Traffic in the sidebar (under Reports)
2. Click Connect Google Analytics and authorize LLM Pulse via Google OAuth
3. Select your GA4 property from the dropdown
4. Once connected, traffic data syncs automatically (every 6 hours)
5. Use date range and granularity filters to analyze specific periods
6. Check the Top Pages section to see which pages receive the most AI traffic
7. Configure conversion events in Project Settings to track AI-driven conversions

Supported analytics providers

Fully integrated:

- Google Analytics 4 (GA4): real-time sync via OAuth with automated data pulling

Requestable integrations (vote to prioritize):

- Plausible

- Fathom

- Matomo

- Mixpanel

- Amplitude

- Adobe Analytics

- Heap

- PostHog

- Simple Analytics

- Cloudflare Web Analytics

- Umami

- Microsoft Clarity

You can request any of these from the AI Traffic page, each request helps us prioritize which integration to build next.

Tips & notes

• Available on Growth plans and above
• Initial sync pulls up to 395 days of historical data
• If the connection shows "on hold", it means LLM Pulse lost access to your GA property, reconnect via the OAuth flow
• AI traffic is identified by referrer domain matching (chatgpt.com, perplexity.ai, gemini.google.com, etc.)
• Not available in whitelabel or embed mode
• Conversion events must be configured in Project Settings before they appear in AI Traffic
• You can also query this data from any AI assistant over MCP with the get_ai_traffic tool (users, sessions and conversions per AI source). It needs a connected provider and the Scale plan or above. Connect your AI client from User Menu > API Keys > MCP (/app/api_keys/mcp)