AI Model Comparisons

AI Model Comparisons (also called AI Model Insights) is a matrix view that compares brands and competitors across all tracked AI models. It helps you identify which models favor which brands and where your optimization efforts should focus.

What it does

• Displays a comparison table with brands as rows and AI models as columns
• Supports 7 analysis tabs, each showing a different metric perspective:
  1. Brand Visibility — mention rate per model
  2. Citation Rate — how often each model cites your URLs
  3. Net Sentiment — sentiment scores per model
  4. AI Visibility Score — position-weighted visibility per model
  5. Position Distribution — how often you appear at Position 1, 2, or 3+ per model
  6. Date Comparison — compare two dates side by side to see metric changes
  7. AI Overview Results — performance specifically in Google AI Overviews
• Shows pie charts breaking down each brand's visibility by AI model
• Lets you compare two specific dates to track how rankings changed over time

How to use it

1. Navigate to AI Model Insights in the sidebar (under Reports)
2. Use the metric tabs at the top to switch between different comparison views
3. Filter by date range, tags, country, or language
4. In the Date Comparison tab, select two dates to see metric changes side by side
5. The table highlights which models give you the strongest visibility

Tips & notes

• Different AI models may perceive your brand very differently — a strong position in ChatGPT doesn't guarantee the same in Gemini
• Use this to identify which models need optimization and which are already performing well
• The AI Overview Results tab is specific to Google AI Overviews and shows how your brand appears in that context
• Position Distribution shows the distribution of your mention positions (1st, 2nd, 3rd+) — higher Position 1 rates indicate stronger brand authority in that model

Related articles

• The Overview Dashboard
• Sentiment Analysis
• Tracking Citation Sources