Sentiment Analysis
Reports & Analysis
Sentiment Analysis classifies how positively or negatively AI models discuss your brand. Every brand mention is analyzed and scored on a 5-level scale, giving you a qualitative view of your AI presence. Available on Growth plans and above.
What it does
- Classifies every mention as very positive, positive, neutral, negative, or very negative
- Calculates a Net Sentiment Score ranging from -1 (all negative) to +1 (all positive)
- Identifies sentiment topics — the themes AI discusses about your brand (shown as a treemap)
- Compares sentiment across your brand and all competitors
- Offers 4 analysis tabs: Overview (charts + rankings), Details (individual records), Topics (treemap), By Tag (per-tag breakdown)
How to use it
- Navigate to Sentiment in the sidebar (under Reports)
- Select a brand from the dropdown: "All Brands" for aggregated view, your brand, or a specific competitor
- Use the Overview tab for charts showing sentiment trends over time
- Switch to Topics to see a treemap of what AI says about the selected brand
- Use By Tag to compare sentiment across different prompt groups
- Use Details for individual sentiment records with comments and topic labels
Tips & notes
- Available on Growth plans and above
- Sentiment processing can take up to 24 hours after prompt execution (uses OpenAI Batch API)
- Net Sentiment Score = (positive + verypositive - negative - verynegative) / total
- Each sentiment record includes a comment explaining the AI's reasoning
- Sentiment analysis covers your brand AND all tracked competitors