Reputation Reports: how AI models perceive your brand

Reputation Reports provide a comprehensive AI-generated analysis of how your brand is perceived across multiple dimensions. Each report scores your brand (0-100) and compares it against competitors with radar charts. Available on Scale plans and above.

With Reputation Reports, you can:

• Get a 0-100 score for how AI models perceive your brand across multiple reputation dimensions
• Benchmark your AI reputation against competitors on a single radar chart
• Read the written analysis behind each dimension to see why AI rates you the way it does
• Track your reputation month over month as you work to change the narrative

The report opens on the Overview tab, where the reputation radar plots your scores across every dimension, the AI Reputation Score ranking shows where you sit against competitors, and the per-dimension breakdown lists each score with its written analysis.

What it does

• Analyzes your brand across 7 default dimensions with attribute-level scoring (0-100)
• Generates detailed written analysis explaining each dimension score
• Compares your brand against competitors with radar charts and ranking tables
• Lets you choose which competitors are analyzed: disable any competitor in Project Settings to exclude it from the reports and the reputation view. Every competitor is included by default, and new competitors stay included unless you disable them
• Supports custom dimensions: configure up to 3 custom dimensions with up to 3 attributes each in Project Settings
• Can be generated from ChatGPT, Perplexity, or Gemini perspectives
• Produces shareable reports with unique public URLs and downloadable PDFs
• Provides 4 analysis tabs:
  1. Overview: radar chart, dimension breakdown, key insights, competitor comparison
  2. Evolution: track how dimension scores change across multiple reports (requires 2+ completed reports)
  3. Model Comparison: compare how different AI models perceive your brand (requires reports with 2+ models)
  4. Raw Data: detailed attribute-level scores with AI-generated reasoning for each score

How to use it

1. Navigate to Reputation in the sidebar (under Prompt Insights)
2. Click Generate Report: the system will analyze your brand across all configured dimensions
3. Select the AI model perspective (or generate for multiple models)
4. Wait for the report to complete (typically 2-5 minutes per model)
5. Review the Overview tab for the overall picture and radar chart
6. Use the Evolution tab (after 2+ reports) to track changes over time
7. Share the report via its public URL or download as PDF

Custom AI Studies

Next to Brand Reputation, the Reputation page has a second mode: Custom AI Studies. It runs the same multi-model scoring engine on any set of subjects you define, not just your brand and its competitors. Available on Scale plans and above.

Typical studies:

• Sector rankings: rank the players of an industry (banks, airlines, universities) on the criteria that matter to you
• Geo studies: compare countries, regions or destinations, for example tourism reputation across Europe
• Product face-offs: compare specific product lines (sneaker models, EV ranges) beyond your tracked competitor list
• Topic stances: ask every AI model where it stands on a topic and compare their answers side by side (these studies can have a single subject)

How it works:

1. Click New study and describe what you want to compare in plain words
2. Structure with AI turns your brief into a title, subjects and evaluation criteria, all editable before launching
3. Optionally mark one subject as focus to highlight it and center the insights on it
4. Choose the AI models, the report language and the cadence: one-shot or monthly (a new wave runs automatically on the 1st of each month)
5. Launch. Results arrive in a few minutes with the same radar, ranking, model comparison, evolution and raw data views as Reputation, plus PDF export

Each generated report is a wave. Your plan includes a number of waves per calendar month across all studies (5 on Scale, more on higher tiers); a monthly study consumes one wave per month. Editing a study only affects future waves, so past results stay exactly as they ran.

Tips & notes

• Available on Scale plans and above
• Reports can be generated monthly; the system stores up to 12 recent reports for trend tracking
• The 7 default dimensions cover: visibility, trust, authority, sentiment, content quality, competitive positioning, and recommendation likelihood
• Custom dimensions are configured in Project Settings → Reputation tab, tailor them to your industry (e.g., "sustainability" for a green brand)
• Disable irrelevant competitors from the same Project Settings → Reputation tab so they stop appearing in the reputation view (including on reports already generated) and are left out of future report analysis, which also saves on analysis cost
• Each AI model may score your brand differently based on its training data and perspective
• Force-generate a new report anytime from the admin dropdown (replaces the current month's report)