Mentions Explorer: every place AI mentions your brand
Mentions Explorer shows every place your brand and your competitors are mentioned where AI looks: in the answers it gives, in the pages those answers cite and in the communities it reads, from Reddit threads and YouTube videos to social posts and review sites. It is available on Growth plans and above. Open it from Mentions Explorer, below Citations in the sidebar.
What it reads
- AI answers: the answers to your tracked prompts that name a brand you track, with each brand's position and sentiment.
- Cited pages: the pages those answers cite, once we have read them. Each page shows the brands it names, in the order they come up, with the passage around each one.
- Communities: the Reddit threads, YouTube videos, Instagram, TikTok, Facebook and LinkedIn posts and G2 and Capterra pages AI cites, with the upvotes, likes, comments or views the platform shows and whether a Reddit thread is still open for replies, and the Trustpilot reviews of your brand, your competitors and the businesses AI cites.
The filters at the top (date range, AI models, countries, languages, tags and brand kind) apply to every tab. Brand focus switches between all brands, your brand, mentions that name both your brand and a competitor, and competitors only.
AI reach
Pages and threads carry an AI reach score from 0 to 100. It ranks a source by how much your tracked answers use it: how many answers cite it, across how many AI models and prompts, compared with the most cited source in the same view. A high AI reach means many answers lean on that page, so what it says about you matters more.
The tabs
- Overview: your mentions in answers, cited pages and communities, each with your share of voice. Where each brand wins compares each brand's share in answers and in the channels with the most mentions: kinds of page (listicles, comparisons, reviews, news and more) and communities such as Reddit, YouTube or Instagram. You also see which competitors are named next to you, the answers naming each brand over time and the pages AI started citing in the last 7 days.
- Mentions: one list of answers, pages and threads, filtered by channel. Select one to read it beside the list: the brands in the order they come up, the passage in context with each brand highlighted and, for a page, the answers that cite it. Pages and communities can be sorted by AI reach or by date.
- Communities: who owns the conversation in the threads, videos and posts AI cites, the authors and channels AI listens to and the subreddits it reads. Pick a platform to see its cards: only the platforms with mentions in the period are listed. On Reddit, turn on Open threads only to see the threads you can still reply to. Trustpilot lists the reviews written in the period that concern a brand you track, with their rating, their date and a link to each one.
- Opportunities: the pages and threads AI cites that name a competitor and never your brand, the ones AI uses most first. Filter by kind of page and open each one to pitch the author or join the thread.
- Insights: ask a question about your mentions, such as what people criticize or praise. We read up to 300 mentions that match your filters, the pages and threads with the most AI reach first and then the newest answers, and group them into themes with the quotes behind each one. A result takes a minute or two, and a project can ask 20 questions a day.
Good to know
- A page appears once we have read it. Pages we could not read are left out rather than counted as not mentioning you.
- On YouTube videos, the markers show where each brand first comes up in the transcript.
- Instagram, TikTok, Facebook and LinkedIn posts and G2 and Capterra pages count as communities, not as cited pages. A post card shows who posted it and when, with its likes, comments and views when the platform shows them.
- Team members need the Mentions Explorer permission to see it, and its Create permission to ask Insights questions.
