Owned Media (YouTube, Apps & Social Citations)
AI models do not only cite websites; they cite YouTube videos, app store listings, and social profiles too. Owned Media tracks how often the channels you own get cited in AI answers, and how that compares to everyone else's content on the same platforms.
With Owned Media, you can:
- See how often AI cites your YouTube channel, apps, Instagram, Facebook Page, and TikTok profile
- Measure your share of citations on each platform against everyone else's content
- Find which of your owned channels AI trusts most, so you know where to publish next
- Spot platforms where competitors get cited but you are absent
Find it under Prompt Insights > Owned Media in the sidebar. Available on Growth plans and above.
What it does
The page opens on an Overview tab that rolls up every platform in one place: total owned media citations, citations to your connected content and your share, a weekly citations-by-platform chart, and a "Your sources" table with one row per platform showing its citations, how many are yours, your share and a trend line, connected sources first. Each row lists every property you have claimed on that platform, main and secondary alike, so this table is the full inventory of what you own. Clicking a row opens that platform's tab, and platforms count citations even before you connect them, so a pending row shows exactly what connecting that source would unlock.
Beyond the Overview, the page has one tab per platform: YouTube, Mobile Apps, Instagram, Facebook, TikTok, and LinkedIn. Configured platforms appear first; unconfigured tabs show an inline editor where you can paste your URL and start tracking without leaving the page.
Every platform takes several profiles, not just one. Alongside your main channel you can add up to 10 more per platform: a second YouTube channel, your regional Instagram accounts, the profiles of the creators you work with, or a second app in either store. Citations to any of them count as yours, carry the "You" badge in the tables, and are included in the Yours filter and in your share. Add them in Preferences > Project Settings > Owned Media: each platform's row has an "Add another profile" link that opens the list, and the "Configure sources" button in the Owned Media header takes you straight there.
Each platform tab opens with the account it reports on. When you have connected more than one, they are all listed there under "connected accounts", each linking out to the profile, so the header tells you at a glance what the tab covers.
Everything you claim stays listed even when it earns no citations in the period you are looking at. An app, channel or profile with a 0 next to it is telling you something (AI models are not citing it right now), so we show it rather than dropping it from the table.
Content snapshots from Reddit, YouTube, LinkedIn, Instagram, Facebook, and TikTok are collected once and reused, so a post we have already read is not fetched again on its own. Connecting a different profile or manually retrying a source requests a fresh snapshot.
Reddit is the seventh channel on the Overview. It has no tab of its own because its report is the Reddit Intelligence page: claim your subreddits and Reddit accounts in Preferences > Project Settings > Owned Media, and the Reddit row here shows your citations and share, linking through to Reddit Intelligence with the Yours scope applied.
Each tab follows the same pattern:
- KPIs: total citations on that platform, citations to your own channel or profile, your cited posts or videos, and your share
- A citations-over-time chart comparing your content vs other accounts on the platform
- Top content tables (videos, posts, apps) and top account tables (channels, profiles, Pages), each with a "You" badge on your own content
- Breakdowns by AI model and country
- CSV/Excel export on the main tables
Platform specifics:
- YouTube: sub-views for Overview, Channels, and Videos, plus video format (regular, Shorts, live) and video age breakdowns
- Mobile Apps: configure your App Store and/or Google Play URL; each store gets its own citations chart and top apps table, with competitor app tracking when competitors have store IDs configured
- Instagram, Facebook, TikTok: paste your profile or Page URL; profile metadata (name, avatar, followers) fills in automatically after the first scrape
- LinkedIn: paste your Company Page URL (for example
https://www.linkedin.com/company/your-company); the tab tracks your Company Page plus LinkedIn posts and Pulse articles, with a Type column telling posts and articles apart and follower counts on the top company pages table
How to use it
- Open Prompt Insights > Owned Media
- From the Overview's source table (or on each platform tab directly), paste the URL of the channel or profile you own (or configure them all at once in Preferences > Project Settings > Owned Media; you can also add them during the optional owned media step when creating a project)
- If your team runs more than one account on a platform, or you work with creators, add those in Project Settings > Owned Media with "Add another profile" so their citations count as yours too
- Compare your share of platform citations against the total: a big gap means AI models cite the platform often but rarely your content
- Use the top content tables to see which formats and topics earn citations, and make more of those
Tips & notes
- Facebook only supports Pages, not personal profiles or groups. TikTok short links (vm.tiktok.com) need to be expanded to the full profile URL first.
- Each extra profile must be a real profile URL on that platform: a post or video link, or a URL from another platform, is rejected rather than saved.
- LinkedIn only supports Company Pages, not personal profiles (
/in/URLs are rejected). Pulse articles written by your Company Page count as yours; articles written by employees under their personal profile count as other content. - Owned Media answers "how much of this platform's AI presence do I own". For what Reddit says about you, and for your own subreddits and Reddit accounts, use Reddit Intelligence.
- Mobile app citation details are also covered in Mobile App Store Analysis