Owned Media (Apps & Social Citations)

AI models do not only cite websites. They also cite app store listings and social profiles. Owned Media tracks how often your apps and social accounts appear in AI answers, and how that compares with other content on the same platforms.

With Owned Media, you can:

• See how often AI cites your apps, Instagram, Facebook Page, TikTok profile and LinkedIn Company Page
• Measure your share of citations on each platform
• Find which of your connected sources AI models cite most
• Spot platforms where other sources get cited but yours do not

Find it under Prompt Insights > Owned Media in the sidebar. It is available on Growth plans and above.

What it does

The page opens on an Overview that rolls up all seven sources: YouTube, Mobile Apps, Instagram, Facebook, TikTok, LinkedIn and Reddit. It includes total citations, citations to your connected content, your share, a weekly chart and a "Your sources" table. Each row lists every property you have claimed on that platform, including additional profiles.

YouTube and Reddit have their own reports. Their rows open YouTube Intelligence and Reddit Intelligence. The other rows open their tab inside Owned Media.

The available tabs are Instagram, Facebook, TikTok, LinkedIn and Mobile Apps. Configured platforms come before unconfigured platforms. Within each group, tabs are sorted by the number of citations your project has from that source. Mobile Apps always stays last. An unconfigured tab shows an editor where you can paste the source URL without leaving the page.

Each platform supports a main profile plus up to 10 additional profiles. Citations to any of them count as yours, carry the "You" badge and contribute to your share. Add them in Preferences > Project Settings > Owned Media. The "Configure sources" button in the page header takes you there.

Everything you claim stays listed even when it has zero citations in the selected period. This makes it clear when a connected app or profile is not currently being cited.

Content snapshots from Reddit, YouTube, LinkedIn, Instagram, Facebook and TikTok are collected once and reused. Connecting a different profile or manually retrying a source requests a fresh snapshot.

Each platform tab includes:

• KPIs for total citations, citations to your profiles or content, and your share
• A chart comparing your content with other accounts on the platform
• Top content and account tables, with a "You" badge on your content
• Breakdowns by AI model and country
• CSV and Excel exports on the main tables

Platform specifics:

• Mobile Apps: connect an App Store URL, a Google Play URL or both. Each store has its own citations chart and top apps table. Competitor apps appear when their store IDs are configured.
• Instagram, Facebook and TikTok: connect your profile or Page URL. Profile details such as name, avatar and followers fill in after the first fetch.
• LinkedIn: connect a Company Page. The report tracks the Page, LinkedIn posts and Pulse articles, and identifies the content type in its tables.

How to use it

1. Open Prompt Insights > Owned Media.
2. Choose a platform tab and paste the URL you own, or configure all sources in Preferences > Project Settings > Owned Media.
3. Add any other profiles your team runs so their citations count as yours too.
4. Compare your citation share with the platform total.
5. Use the top content tables to find the formats and topics that earn citations.

Tips & notes

• Facebook supports Pages, not personal profiles or groups.
• TikTok short links such as vm.tiktok.com must be expanded before you add them.
• LinkedIn supports Company Pages, not personal /in/ profiles.
• Each additional profile must be a real profile URL for that platform. Post, video and cross-platform URLs are rejected.
• For channels and videos, use YouTube Intelligence.
• For your own subreddits and Reddit accounts, use Reddit Intelligence.
• Mobile app citation details are also covered in Mobile App Store Analysis.