ChatGPT Shopping: track your products in ChatGPT results
ChatGPT Shopping tracks the products that ChatGPT recommends in response to your prompts. It shows product titles, prices, ratings, merchants, and how frequently each product appears. Available on Scale plans and above.
With ChatGPT Shopping, you can:
- See which products ChatGPT recommends for your prompts, and whether yours are among them
- Compare your products against competitors on price, rating, and how often each one appears
- Find the merchants and domains ChatGPT pulls product results from, so you know where to get listed
- Use price distribution insights to position your products against the field ChatGPT shows shoppers
You will find ChatGPT Shopping in the sidebar under Reports. The report fills in as ChatGPT returns product results for your prompts, so a fresh project may show an empty state until the first executions land.
What it does
- Extracts shopping product data from ChatGPT responses: title, price, rating, merchant, domain, and product images
- Stat cards above the tabs: total products, average price, average rating, unique domains, and your products
- Products tab: every product ranked by appearances, with an "All products / Your products only" toggle
- Merchants tab: results grouped by merchant domain, with product count, appearances, price range, average price, and average rating per merchant
- Price Insights tab: a price distribution histogram plus per-merchant minimum, median, average, and maximum prices
- Trends tab: weekly charts for unique products, total appearances, top 5 merchants, and average price
- Identifies products from your domain with a "You" badge
How to use it
- Navigate to ChatGPT Shopping in the sidebar (under Reports)
- Browse the Products tab sorted by appearances, price, or rating; use the search bar to find specific products
- Switch to Merchants to see which e-commerce sites ChatGPT favors in your category
- Use Price Insights to see where your pricing sits versus what ChatGPT recommends
- Filter by date range, tags, country, or language
- Products with the "You" badge belong to your domain
Tips & notes
- Available on Scale plans and above
- Shopping data is extracted from ChatGPT responses only, other AI models don't currently provide structured shopping data
- Brand Entities (companies, people, products mentioned by ChatGPT) are also shown in the response detail modal
- Price tracking shows min-max ranges when the same product appears across multiple executions
- This feature is especially valuable for e-commerce brands tracking product visibility in AI recommendations