Should I track daily, weekly, or monthly?
Short answer: LLM Pulse offers all three cadences, daily, weekly, and monthly, and weekly is the default. For most brands, weekly is the right choice. Daily and monthly are there for the cases where they fit better.
Why weekly is the default
Two things make weekly the sweet spot for tracking AI visibility.
AI answers are noisy day to day. The same question does not always get the same answer from an AI model. Research on ChatGPT shows that setting temperature to zero does not guarantee identical outputs. AI answer features are volatile over time too. A 2025 study by Authoritas found that AI Overview rankings were more volatile than organic rankings: 0.68 versus 0.49 over an eight-week window. It also found that around 70% of the pages ranking in AI Overviews could change over two to three months. Weekly tracking helps you follow trends without reacting to every day-to-day fluctuation.
Weekly helps your budget cover more prompts. Tracking a prompt daily generates about seven times as many executions as tracking it weekly. Weekly plans cost less than daily plans at the same tier, giving you more room in your budget for broader prompt coverage. Covering more prompts reveals more of where your brand does and does not show up in AI answers. For most brands, that broader coverage is more useful than checking the same questions every day, so weekly is the default.
When daily makes sense
Choose daily when you need the tightest feedback loop for a moment that is actually moving:
- A product launch, rebrand, or major announcement
- An active PR situation or reputation issue you want to watch closely
- A live campaign where you are optimizing content week to week
- A fast-moving category, or a GEO test where you want to see the effect of a change as quickly as possible
When monthly makes sense
Choose monthly when a slower pulse is enough:
- Slow-moving categories where AI answers rarely change
- Lighter budgets, where you would rather free up your execution allowance for more prompts
- Executive or client reporting on a monthly rhythm
How to change your cadence
Weekly is the default. Paid self-serve customers can switch between weekly and daily tracking under profile menu > Plans & Billing > Change plan. The page shows the exact price and timing before confirmation. Weekly to daily applies immediately with a prorated charge. Daily to weekly takes effect at the next renewal.
Monthly tracking is arranged through support. Trialing, invoice-billed, and custom-plan accounts should also contact support to change cadence.
Eligible new customers can start a 14-day free trial on weekly Starter, Growth, or Scale. Weekly Scale+ and Scale++ plans, every daily plan, and accounts that are not trial-eligible start paid. For the exact times each cadence runs and how soon new data appears, see When does prompt data update?.
