Managing Competitors
Organization
The Competitors page lets you manage the brands you track alongside yours. Add competitors manually, use AI suggestions, or fine-tune matching names for accurate detection.
What it does
- Lists all your tracked competitors with their brand name, domain, and matching names
- Provides a Suggested tab with AI-detected competitors from your industry
- Lets you edit matching names (the variations of a brand name AI might use)
- Supports custom chart colors per competitor for visual consistency across charts
- Sortable table with search functionality
How to use it
- Navigate to Competitors in the sidebar (under Preferences)
- Click Add Competitor to manually add a brand (enter name + domain)
- Switch to the Suggested tab to browse AI-suggested competitors
- Click a competitor to edit matching names, domain, or chart color
- Use the Delete action to remove a competitor (historical data will be lost)
Tips & notes
- Competitor limits depend on your plan (Starter: 4, Growth: 10, Scale: 20+)
- Matching names use word-boundary matching: "Apple" matches "Apple Watch" but not "Pineapple"
- Adding new competitors triggers reprocessing of historical data — this can take some time
- The Suggested tab uses AI to detect competitors based on your industry and the domains that appear in your citation data