GEO Testing

Features

GEO Testing

GEO Testing helps you measure the real impact of your SEO and content changes on AI visibility. Instead of guessing whether your optimizations made a difference, you can run structured experiments and see the data.

How it works

GEO Testing uses URL groups — collections of URLs that you want to track as a cohort — combined with tests that compare their performance over time.

There are two types of tests:

Time-based tests

Compare the same URL group's performance before and after a change. This is the simplest approach:

  1. Create a URL group with the pages you're optimizing
  2. Set the change date (when you implemented the change)
  3. LLM Pulse compares citations and cited URL coverage before vs. after that date

Best for: title tag changes, meta description updates, content rewrites, schema markup additions.

Split tests

Compare a test group against a control group of URLs. This gives you a more reliable signal because external factors (algorithm updates, seasonality) affect both groups equally:

  1. Create two URL groups — one for pages you're changing (test), one for similar pages you're leaving untouched (control)
  2. Set the observation window
  3. LLM Pulse tracks the daily citation difference between groups

Best for: large-scale template changes, new content strategies, structural site changes.

URL Groups

URL Groups are the foundation of GEO Testing. A URL group is simply a named collection of URLs that you want to track together.

To create a URL group:

  1. Go to GEO Testing → URL Groups tab
  2. Click New URL Group
  3. Give it a name, optional description, and optional color
  4. Add URLs — paste one per line (up to 100 at a time)

LLM Pulse automatically normalizes URLs (removes tracking parameters, trailing slashes) and deduplicates them. URLs are matched against your citation data using SHA256 hashes for reliable tracking.

Tips for URL groups:
- Group pages with similar characteristics (same template, similar traffic levels)
- For split tests, make test and control groups as similar as possible
- You can create as many groups as you need

Metrics tracked

GEO Testing currently tracks:

  • Citations — how often your URLs appear as sources in AI responses
  • Unique cited URLs — how many distinct URLs from the group were cited during the selected period

Annotations

When you create a GEO test, an annotation is automatically placed on the change date. Annotations appear as vertical markers on GEO Testing charts, making it easier to correlate changes with performance shifts.

You can also create manual annotations from the Annotations page to mark any event — content updates, algorithm changes, competitor moves, or anything else worth tracking.

Getting started

  1. Create URL groups — at least 1 for time-based tests, 2 for split tests
  2. Add URLs to each group
  3. Create a test — pick your type, select groups, set dates
  4. Monitor results — view charts and metrics on the test detail page

The GEO Testing page guides you through the setup with a step-by-step flow.