Add competitors to benchmark AI share of voice

Competitors let you benchmark your brand's AI visibility against other players in your market. LLM Pulse tracks their mentions, citations, and sentiment in the same AI responses as yours.

What it does

• Tracks competitor brand mentions across all AI model responses for your prompts
• Compares visibility scores, citation rates, and sentiment between you and competitors
• Calculates Share of Voice showing your brand's mention share vs the competition
• Identifies which prompts favor competitors over your brand

How to use it

1. Navigate to Competitors in the sidebar (under Preferences)
2. Click Add Competitor to add manually, enter their brand name and domain
3. Or switch to the Suggested tab to see AI-suggested competitors based on your industry
4. Configure matching names for each competitor (brand name variations the AI might use)
5. Set custom chart colors per competitor for easy visual identification

Once added, each competitor appears on the Competitors page with its domain, matching names, and chart color, so you can review and edit them at a glance.

Tips & notes

• The number of competitors per project depends on your plan (Starter: 10, Growth: 15, Scale: 20)
• Matching names use word-boundary matching: "Apple" matches "Apple Watch" but not "Pineapple"
• Competitor data appears in Overview, Sentiment, AI Model Comparisons, and Share of Voice
• You can add competitors at any time, historical data will be reprocessed for new competitors