Why don’t my ChatGPT chats show citations?
ChatGPT does not search the web for every answer. For straightforward questions or familiar topics, it can draw on its existing knowledge without displaying citations.
Your brand can still shape these responses by maintaining a strong online presence, even when no sources are displayed.
How LLM Pulse tracks citations across AI models
Citation behavior varies by AI model, so LLM Pulse records sources separately for each model you track. When an answer includes web sources, we capture the cited domains and group them so you can compare which sources appear in each model’s answers.
The per-model breakdown is useful because a question that returns no citations in one model may trigger a web search in another. Tracking sources across all of them gives you a fuller picture of where your brand shows up, even when a single ChatGPT answer comes back without visible links.
