What is AI brand sentiment tracking?

AI brand sentiment tracking analyzes how AI models like ChatGPT, Perplexity, and Gemini describe your brand emotionally. It goes beyond simple mention detection to understand whether AI portrays your brand positively, negatively, or neutrally, and why.

How does LLM Pulse measure sentiment in AI responses?

Each AI response mentioning your brand is scored on a 5-point scale from very negative to very positive. We also extract the specific topics being discussed (pricing, features, UX, customer service) so you understand what's driving the sentiment.

Can I track sentiment changes over time?

Yes, LLM Pulse provides historical sentiment trends so you can see how perception changes over time. This helps you correlate sentiment shifts with PR campaigns, product launches, news events, or competitor actions.

How quickly can I detect negative sentiment about my brand?

Our monitoring tracks AI responses continuously, so you can catch negative sentiment early, often before it spreads to millions of AI users. This early warning system lets you respond with corrective content or PR strategies quickly.

What's the difference between visibility and sentiment?

Visibility measures how often AI mentions your brand (presence), while sentiment measures how AI describes your brand (perception). You could have high visibility but negative sentiment, which is why tracking both metrics is essential for complete brand intelligence.

Sentiment Tracking

Track how AI feels about your brand

Brand sentiment tracking shows how ChatGPT, Perplexity, and Gemini describe your brand. We classify detected mentions on a 5-level scale, surface the topics driving perception, and report sentiment coverage across your mentions.

Start Free Trial

14-day free trial

Cancel anytime

Features

Why Sentiment Tracking Matters

Being mentioned isn't enough; you need to know if AI recommends you positively. Track perception, not just presence.

Track Brand Perception

Each mention is scored on a 5-point scale from very negative to very positive, with explanations of what's driving that sentiment.

Protect Your Brand

Get alerted to negative sentiment or misinformation before it spreads to millions of AI users.

Monitor Sentiment Trends

Track how sentiment changes over time and correlate shifts with PR campaigns, product launches, or news events.

Catch Issues Early

Identify emerging negative sentiment patterns and respond before they become widespread.

Compare vs Competitors

See sentiment side-by-side, e.g. "81% of our mentions are positive vs 68% for Competitor X."

Measure Campaign Impact

Track how PR campaigns and announcements affect sentiment in AI responses.

How Sentiment Tracking Works

Automatically monitor and analyze sentiment in every AI response mentioning your brand.

1

Configure Brand Tracking

Set up monitoring for your brand, products, executives, and key topics across major AI platforms.
2

AI Analyzes Brand Mentions

Classified responses receive a 5-point sentiment score and topic labels.
3

Identify Patterns & Trends

See sentiment trends over time, drill down into specific topics, and understand what drives positive or negative perception.
4

Take Action

Use insights to guide PR strategy, create corrective content, or amplify positive sentiment.

Sentiment Tracking Use Cases

How teams use sentiment tracking to protect and enhance their brand.

Crisis Management

Monitor for sudden sentiment shifts and respond quickly to emerging reputation threats in AI responses.

Product Launch Tracking

Measure how AI describes your new products and whether the messaging aligns with your positioning.

PR Campaign Measurement

Track whether your PR efforts improve sentiment and brand perception in AI-generated content.

M&A Due Diligence

Understand how AI perceives potential acquisition targets or assess your own brand before a transaction.

"LLM Pulse has allowed us to better organize our work and prioritize the actions that matter most. It gives us much greater clarity when implementing new ideas, and it makes reporting far easier, with metrics that were previously complex and difficult to obtain. Today it is part of how we plan and measure our visibility in AI search."

Sandra Vargas

Euroinnova

Frequently Asked Questions

Learn how AI sentiment tracking helps protect and enhance your brand reputation.

: AI brand sentiment tracking analyzes how AI models like ChatGPT, Perplexity, and Gemini describe your brand emotionally. It goes beyond simple mention detection to understand whether AI portrays your brand positively, negatively, or neutrally, and why.
: Each AI response mentioning your brand is scored on a 5-point scale from very negative to very positive. We also extract the specific topics being discussed (pricing, features, UX, customer service) so you understand what's driving the sentiment.
: Yes, LLM Pulse provides historical sentiment trends so you can see how perception changes over time. This helps you correlate sentiment shifts with PR campaigns, product launches, news events, or competitor actions.
: Our monitoring tracks AI responses continuously, so you can catch negative sentiment early, often before it spreads to millions of AI users. This early warning system lets you respond with corrective content or PR strategies quickly.
: Visibility measures how often AI mentions your brand (presence), while sentiment measures how AI describes your brand (perception). You could have high visibility but negative sentiment, which is why tracking both metrics is essential for complete brand intelligence.