What do ChatGPT ads look like?

ChatGPT shows sponsored cards inside answers, labelled Sponsored, with a headline, a short description and a link to the advertiser. They sit alongside the organic answer, so the same question can return both a paid placement and an organic recommendation.

How does LLM Pulse capture them?

We run your prompts against ChatGPT every week and keep the whole answer, sponsored cards included. Each placement is stored with its advertiser domain and position, and matched to your brand or to one of your tracked competitors. There is nothing to install and no ad account to connect.

Which countries show ads?

Placements land mostly on US prompts today. In the answers we collect outside the US they are still rare, which is exactly why a baseline is worth starting now. You will see the moment ads reach your market.

Where in the answer do ads appear?

Almost always at the top. Across the placements we have captured, the average position is 1.3 and about three out of four sit in first position, ahead of the organic recommendations.

Can I export the data?

Yes. The advertiser table and the answers that carried ads export to CSV or XLSX from the page, which is usually how paid media teams and agencies pass the evidence on.

Do I need to advertise on ChatGPT to use this?

No. LLM Pulse reports on the placements ChatGPT shows, it does not buy them. You do not need an ad account, a budget or a tracking tag to see what your competitors are running.

ChatGPT Ads

Track ChatGPT Ads on the prompts that matter to you

ChatGPT serves sponsored cards inside its answers. LLM Pulse has already captured more than 38,000 of them from over 3,500 advertisers, and roughly seven in ten of the US ChatGPT answers we track now carry at least one.

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Features

What you get from ChatGPT Ads tracking

ChatGPT sponsored results sit inside the answer, above the organic recommendations most brands optimise for. LLM Pulse records them on the prompts you already track.

Every Sponsored Card, Captured

When ChatGPT shows a sponsored card in an answer, we store the headline, the description, the link and the position, and keep it apart from the organic mentions in the same answer.

The Advertiser Leaderboard

See which domains advertise on your prompts, how many placements each one has, how many of your prompts they cover, and their average and best position.

The Real Advertiser, Not the Click Tracker

Sponsored links often point at an ad network's redirect. We unwrap them so the leaderboard shows the brand that bought the placement.

Your Placements vs Theirs

Ads are matched to your domain and to your tracked competitors, so you can see your share of the sponsored space and who is outspending you on which prompts.

Weekly Expansion, Charted

Ad volume, distinct advertisers and your own share are plotted week by week, so you can show how fast the paid space is filling up in your category.

Read the Answer Around the Ad

Every placement links back to the full ChatGPT answer and the prompt that triggered it, so you can see what the model said and what was sold next to it.

How ChatGPT Ads tracking works

Sponsored placements come from the answers we already collect for you, so there is nothing extra to set up.

1

Add the prompts you care about

Set up the questions your buyers ask ChatGPT. We run them every week from the countries and languages you track.
2

We capture the sponsored cards

If the answer carries ads, each card is stored with its headline, description, link and position, and the real advertiser domain is resolved behind any click tracker.
3

See who bought your category

The advertiser leaderboard, the ad gallery and the breakdown charts show who is advertising, how often, and where they land in the answer.
4

Track how it grows

Weekly charts show ad volume, new advertisers and your own share, so you can brief your team before the paid space fills up.

Who uses ChatGPT Ads tracking

Who watches ChatGPT ads, and why

Paid Media Teams

There is no keyword planner for ChatGPT. Real placement data tells you which of your prompts already carry ads and who is buying them.

SEO & AEO Teams

See which of your best organic answers now open with a competitor's sponsored card, and where organic work still owns the answer.

Brand Teams

Get a record of competitors buying placements on prompts about your brand, with the answer and the date attached.

Agencies

Show clients the paid picture of AI answers alongside the organic one, in the same weekly report.

"After noticing rising visits from various LLMs in GA4, we needed visibility into those black boxes: which models were mentioning us, in which answers, and how that was changing over time. LLM Pulse gave us the clarity to understand our brand's evolution across AI models and to shape new strategies to boost our exposure."

Victor Hernández

Casa Batlló

Frequently Asked Questions

Common questions about tracking sponsored placements inside ChatGPT.

: ChatGPT shows sponsored cards inside answers, labelled Sponsored, with a headline, a short description and a link to the advertiser. They sit alongside the organic answer, so the same question can return both a paid placement and an organic recommendation.
: We run your prompts against ChatGPT every week and keep the whole answer, sponsored cards included. Each placement is stored with its advertiser domain and position, and matched to your brand or to one of your tracked competitors. There is nothing to install and no ad account to connect.
: Placements land mostly on US prompts today. In the answers we collect outside the US they are still rare, which is exactly why a baseline is worth starting now. You will see the moment ads reach your market.
: Almost always at the top. Across the placements we have captured, the average position is 1.3 and about three out of four sit in first position, ahead of the organic recommendations.
: Yes. The advertiser table and the answers that carried ads export to CSV or XLSX from the page, which is usually how paid media teams and agencies pass the evidence on.
: No. LLM Pulse reports on the placements ChatGPT shows, it does not buy them. You do not need an ad account, a budget or a tracking tag to see what your competitors are running.

Explore the rest of ChatGPT tracking

Sponsored placements are one part of what happens inside a ChatGPT answer.

AI Paid Ads Tracking

The full picture of paid placements across every AI platform we track.

ChatGPT Brand Tracking

Track how ChatGPT mentions, cites and recommends your brand organically.

ChatGPT Shopping

See the products ChatGPT surfaces organically, with prices, ratings and merchants.

Ready to see who advertises on your ChatGPT prompts?

Add your prompts and see which brands are already paying to appear inside ChatGPT answers about your category.