Perplexity · Top News Publishers cited by AI
The publishers Perplexity cites most in its answers. 28-day rolling window.
Share of AI answers that cite each publisher. 28-day rolling window.
Share is the percentage of AI answers in the 28-day window that cited at least one link on each publisher.
| Rank | Publisher | Citation share | Value |
|---|---|---|---|
|
1
|
|
|
0.7% |
|
2
|
|
|
0.43% |
|
3
|
|
|
0.31% |
|
4
|
|
|
0.12% |
|
5
|
|
|
0.09% |
|
6
|
|
|
0.07% |
|
7
|
|
|
0.06% |
|
8
|
|
|
0.06% |
|
9
|
|
|
0.06% |
|
10
|
|
|
0.04% |
This report ranks the editorial publishers that AI search engines cite most — from global wires like Reuters and AP to national brands like the NYT, WSJ, BBC, Le Monde and El País. Built on the LLM Pulse dataset.
Where traditional SEO is about ranking on a keyword, the news game in AI search is about being the publisher AI models trust enough to re-cite in their answers.
LLM Pulse tracks every citation in every answer across ChatGPT, Perplexity, Gemini, Google AI Mode and Google AI Overviews.
This report filters to a curated list of global and major regional news publishers and ranks each by share of AI answers that cited at least one link on it.
28-day rolling window, rebuilt daily.
For news publishers, being cited by AI is becoming as important as ranking in Google Search — sometimes more, because AI surfaces content without the click.
For brands, the publishers in this ranking are the ones whose coverage AI turns into "received wisdom". PR strategy that ignores AI citation share is leaving outcomes on the table.
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