What do I need to connect Piano Analytics to LLM Pulse?

You only need a Piano Data API key (format `accesskey_secretkey`) and your numeric site ID. Generate the key from https://my.piano.io/profile/#/apikeys, any Piano user with the "Handle data" permission can create one. The key inherits your user's site permissions, so you don't need to grant LLM Pulse anything beyond what you already have access to.

Where do I find my Piano site ID?

Open your Piano workspace, go to Configuration → Sites and copy the numeric `Site ID`. That's the same identifier you would pass to `space.s` in a Data Query API call. Site names are optional in LLM Pulse, we accept a friendly label like `my-blog.com` if you want it shown in your project settings, but it is not required for the integration to work.

Can I use my private Piano cluster (api-eu.atinternet.io or a custom endpoint)?

Yes. The advanced section of the connect form accepts a custom HTTPS base URL such as `https://api-eu.atinternet.io` or your dedicated enterprise cluster. We enforce HTTPS, so API keys travel in the `x-api-key` header and a non-encrypted endpoint is never accepted.

Which AI assistants do you detect in Piano data?

We track every major AI assistant, including ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, Mistral, Meta AI and DeepSeek, by filtering Piano's `src_source` dimension on hostnames such as `chatgpt.com`, `perplexity.ai`, `gemini.google.com`, `copilot.microsoft.com` and `chat.deepseek.com`. Organic search totals come from `src_source_type = "search-engines"` so we can plot AI vs organic vs other traffic.

Can I choose which Piano events count as conversions?

Yes. After connecting your site we automatically pull your most-used `event_name` values from the last 30 days. From Project Settings → Conversions you can pick the ones that should feed your AI conversion rate, and we re-sync the affected metrics. This is the same model used for Google Analytics 4 key events.

Which LLM Pulse plans include the Piano integration?

LLM Pulse's Piano integration is included on Growth and above. Enterprise customers using whitelabel can connect a Piano site per project, handy for agencies running Piano for multiple publisher clients.

Piano Analytics Integration

AI traffic for Piano Analytics , on autopilot

Connect Piano Analytics (formerly AT Internet) with a single Data API key and a site ID. See how much of your traffic comes from ChatGPT, Perplexity, Gemini, Claude and Copilot, without writing a Data Query report.

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Features

Everything Piano offers, none of the Data Query setup

Bring Your Own API Key

Connect with the Piano Data API key you generate from your Piano profile. No OAuth, no extra users to invite, no admin tickets, just paste the accesskey_secretkey and your numeric site ID and you are live.

Filter on src_source for Every AI Assistant

We translate Piano's `src_source` and `src_source_type` dimensions into a clean AI breakdown for ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, Mistral, Meta AI and DeepSeek, with no Data Query setup required.

Use Your Piano Events

Choose which of your Piano events should count as conversions. We filter `event_name` on the fly so your AI traffic conversion rate reflects the same goals analysts already track in Data Query.

Private Cluster Support

Run on api-eu.atinternet.io or a dedicated enterprise cluster? Paste the HTTPS endpoint in the advanced section and we will route every call through it.

Read-Only, Revocable

API keys inherit your Piano permissions, so if you lose access to a site, the key stops working for that site. Rotate or revoke the key in Piano and the connection disconnects cleanly.

395 Days Backfill

We pull up to 395 days of historical traffic on first connect so you can see the moment ChatGPT, Perplexity and Gemini started referring users to your Piano-tracked site.

From Piano site ID to AI traffic dashboard

Bring your own Data API key, paste your site ID and we map Piano's source dimensions to AI assistants automatically.

1

Generate a Piano Data API key

From your Piano profile (https://my.piano.io/profile/#/apikeys) create a Data API key. Copy the `accesskey_secretkey` string, you only need it once.
2

Paste your site ID + API key

From Reports → AI Traffic pick "Connect Piano Analytics". Enter the numeric site ID from Configuration → Sites, the API key, and optionally a friendly site label or a custom cluster URL.
3

We validate the credentials

Before saving the connection we run a minimal `getData` call against api.atinternet.io to confirm the key and site work. If anything fails you get an immediate, specific error message, and nothing is persisted half-set-up.
4

We backfill 395 days and pick up your events

We pull historical traffic, fetch your most-used `event_name` values for conversion filtering, and open the AI Traffic dashboard with sessions, users, conversion rate and top landing pages broken down by AI platform.

Made for Piano-first organisations

Built for the teams who already standardise on Piano Analytics and want AI traffic to slot in alongside the rest of their reporting.

European publishers and media groups

Piano dominates the European media stack. LLM Pulse adds the AI-traffic layer most newsrooms are now asking about, without forcing your analysts to maintain another Data Query.

Enterprise brands on a private Piano cluster

Run on api-eu.atinternet.io or a dedicated enterprise endpoint? Paste the URL in the advanced section and the integration keeps every call inside your cluster.

SEO & AEO teams alongside content teams

Correlate AI visibility metrics with the same Piano events your editorial team already tracks for engagement, subscription and revenue goals.

Agencies managing multiple Piano sites

Each LLM Pulse project connects to one Piano site, so an agency running Piano for several publisher clients can keep AI traffic dashboards fully isolated per brand.

"After noticing rising visits from various LLMs in GA4, we needed visibility into those black boxes: which models were mentioning us, in which answers, and how that was changing over time. LLM Pulse gave us the clarity to understand our brand's evolution across AI models and to shape new strategies to boost our exposure."

Victor Hernández

Casa Batlló

Frequently Asked Questions

Everything you need to know about connecting Piano Analytics (formerly AT Internet) to LLM Pulse to track AI traffic.

: You only need a Piano Data API key (format `accesskey_secretkey`) and your numeric site ID. Generate the key from https://my.piano.io/profile/#/apikeys, any Piano user with the "Handle data" permission can create one. The key inherits your user's site permissions, so you don't need to grant LLM Pulse anything beyond what you already have access to.
: Open your Piano workspace, go to Configuration → Sites and copy the numeric `Site ID`. That's the same identifier you would pass to `space.s` in a Data Query API call. Site names are optional in LLM Pulse, we accept a friendly label like `my-blog.com` if you want it shown in your project settings, but it is not required for the integration to work.
: Yes. The advanced section of the connect form accepts a custom HTTPS base URL such as `https://api-eu.atinternet.io` or your dedicated enterprise cluster. We enforce HTTPS, so API keys travel in the `x-api-key` header and a non-encrypted endpoint is never accepted.
: We track every major AI assistant, including ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, Mistral, Meta AI and DeepSeek, by filtering Piano's `src_source` dimension on hostnames such as `chatgpt.com`, `perplexity.ai`, `gemini.google.com`, `copilot.microsoft.com` and `chat.deepseek.com`. Organic search totals come from `src_source_type = "search-engines"` so we can plot AI vs organic vs other traffic.
: Yes. After connecting your site we automatically pull your most-used `event_name` values from the last 30 days. From Project Settings → Conversions you can pick the ones that should feed your AI conversion rate, and we re-sync the affected metrics. This is the same model used for Google Analytics 4 key events.
: LLM Pulse's Piano integration is included on Growth and above. Enterprise customers using whitelabel can connect a Piano site per project, handy for agencies running Piano for multiple publisher clients.

Track AI traffic in Piano Analytics today

Generate a Piano Data API key, paste your site ID and start seeing AI traffic in minutes, no Data Query reports to maintain.