Is the Google Analytics connection secure? What permissions do you request?

We use Google's OAuth 2.0 with the read-only `analytics.readonly` scope. We never touch your GA4 configuration, never write events, and never share your data. You can revoke access from your Google account or disconnect from LLM Pulse at any time, and historical data stays in GA4 untouched.

Which AI platforms can you detect in my GA4 data?

LLM Pulse tracks every major AI assistant out of the box, including ChatGPT (chat.openai.com and chatgpt.com referrers), Perplexity, Google Gemini, Claude, Microsoft Copilot, Grok, Mistral, Meta AI and DeepSeek. When new AI search products appear we update detection centrally; you don't need to maintain referrer lists in GA4.

How often is data synced after I connect?

We pull up to 395 days of historical traffic on first connect, then refresh daily. You can also trigger a manual sync from the dashboard if you want fresher numbers (rate-limited to once every 5 minutes to respect GA4 quotas).

Can I choose which GA4 events count as conversions?

Yes. After connecting your GA4 property we automatically pull the list of key events you have configured in GA4 Admin. From Settings → Conversions you can pick which of them should count toward your AI traffic conversion rate. Change the selection and we re-sync the affected metrics.

Why do I need LLM Pulse if GA4 already shows the source URL?

GA4 already exposes every AI assistant as a session source, but it does not group them or compute a conversion rate per AI platform out of the box. LLM Pulse normalises sources (so `chat.openai.com` and `chatgpt.com` both count as ChatGPT), filters out organic search and direct, builds the trend chart and ties traffic to your existing AI visibility metrics.

Which LLM Pulse plans include the Google Analytics integration?

LLM Pulse's GA4 integration is included on every plan from Growth upward. Starter customers can preview the dashboard but need to upgrade to connect a property. Enterprise customers can connect multiple properties under whitelabel.

Google Analytics 4 Integration

See your AI traffic from GA4 in one dashboard

Connect Google Analytics 4 with one click and see exactly how much of your traffic comes from ChatGPT, Perplexity, Gemini, Claude and Copilot. Filter conversions by your existing GA4 key events and align AI traffic with the rest of your acquisition reporting.

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Features

Everything GA4 captures, finally surfaced for AI

Google Analytics 4 already tracks every referral to your site. LLM Pulse turns those raw GA4 sessions into a dedicated AI-traffic dashboard with provider breakdowns, conversion attribution and 395 days of history.

Secure Google Sign-In

Connect with the same Google account that owns your GA4 property. We only ask for read-only access to analytics data, never modify your configuration.

Automatic AI Traffic Identification

We match GA4's session source and medium against every major AI assistant, including ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, Mistral, Meta AI and DeepSeek, so you don't have to maintain referrer lists yourself.

Use Your GA4 Key Events

Pick which GA4 key events count as conversions. Your AI traffic conversion rate reflects the same goals you already track for the rest of your acquisition channels.

Switch Properties Anytime

Manage multiple websites? Pick which GA4 property to connect on a per-project basis and reconnect to a different one whenever you need to.

Read-Only, Revocable

We never write to your GA4 configuration. Disconnect with one click and Google revokes our access immediately.

395 Days Backfill

When you first connect, we pull up to 395 days of historical AI traffic so you can spot the moment your brand started getting picked up by ChatGPT, Perplexity and friends.

From GA4 to AI traffic insights in two minutes

Sign in with Google, pick a GA4 property and we take it from there. Most teams have a live AI traffic dashboard inside two minutes.

1

Click "Connect with Google"

From Reports → AI Traffic we send you through Google OAuth. We only ask for read-only access to Google Analytics.
2

Pick your GA4 property

Google shows every GA4 property you can access. Pick the one that matches the website you are tracking in this LLM Pulse project.
3

We pull your key events

Right after you confirm the property we fetch the list of GA4 key events. From Project Settings → Conversions you can choose which ones should count toward your AI conversion rate.
4

Explore the AI Traffic dashboard

Within minutes the dashboard fills with sessions, users, conversion rate and top landing pages, broken down by AI platform and overlaid with your AI visibility metrics.

Made for GA4-first teams

Built for the teams who already live inside Google Analytics 4 and need AI traffic to behave like every other channel they report on.

Marketing teams reporting to leadership

Add AI traffic to the same weekly deck that already pulls from GA4. Show ChatGPT, Perplexity and Gemini as proper acquisition channels with sessions, users and conversions.

SEO & AEO teams measuring impact

Correlate spikes in AI visibility scores with real GA4 sessions and conversions to prove which optimisations actually drive traffic.

Attribution analysts

Compare AI assistants against organic search, paid and direct using the same GA4 metric definitions you already trust.

Enterprise teams with multi-property setups

Connect a different GA4 property to each LLM Pulse project to track AI traffic for every brand or region independently.

"After noticing rising visits from various LLMs in GA4, we needed visibility into those black boxes: which models were mentioning us, in which answers, and how that was changing over time. LLM Pulse gave us the clarity to understand our brand's evolution across AI models and to shape new strategies to boost our exposure."

Victor Hernández

Casa Batlló

Frequently Asked Questions

Answers to the most common questions about connecting Google Analytics 4 to LLM Pulse for AI traffic tracking.

: We use Google's OAuth 2.0 with the read-only `analytics.readonly` scope. We never touch your GA4 configuration, never write events, and never share your data. You can revoke access from your Google account or disconnect from LLM Pulse at any time, and historical data stays in GA4 untouched.
: LLM Pulse tracks every major AI assistant out of the box, including ChatGPT (chat.openai.com and chatgpt.com referrers), Perplexity, Google Gemini, Claude, Microsoft Copilot, Grok, Mistral, Meta AI and DeepSeek. When new AI search products appear we update detection centrally; you don't need to maintain referrer lists in GA4.
: We pull up to 395 days of historical traffic on first connect, then refresh daily. You can also trigger a manual sync from the dashboard if you want fresher numbers (rate-limited to once every 5 minutes to respect GA4 quotas).
: Yes. After connecting your GA4 property we automatically pull the list of key events you have configured in GA4 Admin. From Settings → Conversions you can pick which of them should count toward your AI traffic conversion rate. Change the selection and we re-sync the affected metrics.
: GA4 already exposes every AI assistant as a session source, but it does not group them or compute a conversion rate per AI platform out of the box. LLM Pulse normalises sources (so `chat.openai.com` and `chatgpt.com` both count as ChatGPT), filters out organic search and direct, builds the trend chart and ties traffic to your existing AI visibility metrics.
: LLM Pulse's GA4 integration is included on every plan from Growth upward. Starter customers can preview the dashboard but need to upgrade to connect a property. Enterprise customers can connect multiple properties under whitelabel.

See AI traffic in Google Analytics today

Connect your GA4 property in under a minute and see how much of your traffic is coming from ChatGPT, Perplexity, Gemini and the rest.