What do I need to connect Adobe Analytics to LLM Pulse?

You need OAuth Server-to-Server credentials (a Client ID and Client Secret) from a project in the Adobe Developer Console with the Adobe Analytics API added, plus your Report Suite ID. We auto-detect your Global Company ID. JWT service accounts are not supported — they reached end of life in 2025 and Adobe now requires OAuth Server-to-Server.

How do I create the OAuth Server-to-Server credentials?

In the Adobe Developer Console create a project, add the Adobe Analytics API and choose the OAuth Server-to-Server credential. Copy the Client ID and Client Secret it generates, and make sure the credential's product profile has access to the report suite you want to track.

Where do I find my Report Suite ID?

Find it in Adobe Analytics under Admin then Report Suites — it is the report suite ID (rsid) such as examplersid. Paste it into the connect form. The Global Company ID is detected automatically, so you do not need to look it up.

Which AI assistants do you detect in Adobe data?

We track every major AI assistant — ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, Mistral, Meta AI and DeepSeek — by segmenting Adobe's referring-domain dimension on hostnames such as chatgpt.com, perplexity.ai and gemini.google.com. Organic search is matched separately so we can plot AI versus organic versus other traffic.

Can I choose which Adobe success events count as conversions?

Yes. After connecting we pull your list of Adobe success events. From Project Settings then Conversions you pick which ones count toward your AI conversion rate, and we re-sync the affected metrics — the same model used for Google Analytics 4 key events.

Which LLM Pulse plans include the Adobe Analytics integration?

The Adobe Analytics integration is included on Growth and above. Because Adobe is an enterprise product, most customers connecting it are on Scale or Enterprise plans, where multiple report suites can be tracked across projects under whitelabel.

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Adobe Analytics Integration

See your AI traffic from Adobe Analytics in one dashboard

Connect Adobe Analytics with OAuth Server-to-Server credentials and see exactly how much of your traffic comes from ChatGPT, Perplexity, Gemini, Claude and Copilot. Filter conversions by your Adobe success events and align AI traffic with the rest of your enterprise reporting.

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Enterprise-grade Adobe data, AI traffic without the Workspace setup

Adobe Analytics has the richest data of any platform — but isolating AI traffic means building Workspace projects and calculated metrics by hand. LLM Pulse does it through the Reporting API and surfaces the result in a dedicated AI dashboard.

OAuth Server-to-Server

Bring Your Developer Console Credentials

Connect with the Client ID and Client Secret from an Adobe Developer Console project. No deprecated JWT service accounts and no interactive login — paste the two credentials and your Report Suite ID and you are live.

AI Source Detection

Segment Referring Domains for Every AI Assistant

We turn Adobe's referring-domain dimension into a clean AI breakdown for ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, Mistral, Meta AI and DeepSeek — no calculated metrics or Workspace projects to build.

Conversions via Success Events

Use Your Adobe Success Events

Choose which Adobe success events should count as conversions. We apply them on top of the AI segment so your AI traffic conversion rate matches the goals your analysts already report on.

Zero Lookups

Auto-Detected Global Company ID

We resolve your Global Company ID automatically from the Adobe discovery endpoint, so you only paste your Report Suite ID. Multi-company accounts can override it in the advanced section.

Read-Only

Read-Only, Revocable

Credentials inherit your Adobe product-profile permissions and never write to your report suites. Rotate or revoke the OAuth credentials in the Developer Console and the connection stops cleanly.

Historical Data

395 Days Backfill

On first connect we pull up to 395 days of history so you can pinpoint when ChatGPT, Perplexity and Gemini started sending visitors to your Adobe-tracked site.

From Adobe Analytics to AI traffic insights

Create OAuth Server-to-Server credentials in the Adobe Developer Console, paste your Report Suite ID and we take it from there.

Create OAuth Server-to-Server credentials

In the Adobe Developer Console, create a project, add the Adobe Analytics API and generate the OAuth Server-to-Server credential. Grant its product profile access to your report suite.

Paste your credentials and Report Suite ID

From Reports then AI Traffic, choose Adobe Analytics and paste the Client ID, Client Secret and Report Suite ID. We validate them and auto-detect your Global Company ID before syncing.

We pull your success events

Right after connecting we fetch your Adobe success events. From Project Settings then Conversions you choose which ones count toward your AI conversion rate.

Explore the AI Traffic dashboard

Within minutes the dashboard fills with visits, visitors, conversion rate and top landing pages, broken down by AI platform and overlaid with your AI visibility metrics.

Made for Adobe-first enterprises

Built for the enterprise teams who already run Adobe Analytics and need AI traffic to behave like every other channel they report on.

Enterprise marketing teams

Add AI traffic to the same executive reporting that already runs on Adobe Analytics. Show ChatGPT, Perplexity and Gemini as proper acquisition channels with visits, visitors and conversions.

SEO and AEO teams

Correlate spikes in AI visibility with real Adobe visits and conversions to prove which optimisations actually move enterprise traffic.

Attribution and analytics teams

Compare AI assistants against organic, paid and direct using the same Adobe success events and metric definitions your organisation already trusts.

Agencies running Adobe for clients

Connect a different report suite to each LLM Pulse project to track AI traffic for every brand or region independently, under whitelabel.

Frequently Asked Questions

Everything you need to know about connecting Adobe Analytics to LLM Pulse to track AI traffic.

: You need OAuth Server-to-Server credentials (a Client ID and Client Secret) from a project in the Adobe Developer Console with the Adobe Analytics API added, plus your Report Suite ID. We auto-detect your Global Company ID. JWT service accounts are not supported — they reached end of life in 2025 and Adobe now requires OAuth Server-to-Server.
: In the Adobe Developer Console create a project, add the Adobe Analytics API and choose the OAuth Server-to-Server credential. Copy the Client ID and Client Secret it generates, and make sure the credential's product profile has access to the report suite you want to track.
: Find it in Adobe Analytics under Admin then Report Suites — it is the report suite ID (rsid) such as examplersid. Paste it into the connect form. The Global Company ID is detected automatically, so you do not need to look it up.
: We track every major AI assistant — ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, Mistral, Meta AI and DeepSeek — by segmenting Adobe's referring-domain dimension on hostnames such as chatgpt.com, perplexity.ai and gemini.google.com. Organic search is matched separately so we can plot AI versus organic versus other traffic.
: Yes. After connecting we pull your list of Adobe success events. From Project Settings then Conversions you pick which ones count toward your AI conversion rate, and we re-sync the affected metrics — the same model used for Google Analytics 4 key events.
: The Adobe Analytics integration is included on Growth and above. Because Adobe is an enterprise product, most customers connecting it are on Scale or Enterprise plans, where multiple report suites can be tracked across projects under whitelabel.

Track AI traffic in Adobe Analytics today

Create OAuth Server-to-Server credentials, paste your Report Suite ID and see AI traffic in Adobe Analytics within minutes.