What are ChatGPT Entities?

ChatGPT Entities extracts every brand, product, organization, marketplace and publication that ChatGPT mentions in a response — even when no link is cited. Citations are URLs, entities are the named things ChatGPT talks about.

Which plans include ChatGPT Entities?

Yes. ChatGPT Entities is included on every plan from Starter upwards. You'll see the entity list on every response detail page at no extra cost.

What data do I get for each entity?

Each entity has a title, category (brand, product, organization, etc.), domain, and any URLs ChatGPT associated with it. We also flag whether the entity is your brand, a tracked competitor, or a previously unseen third party.

Can I turn an entity into a tracked competitor?

One click. When an unseen entity keeps co-appearing with your brand, you can promote it to a tracked competitor directly from the response view and start tracking its share of voice.

How is this different from mentions or citations?

Entities show what ChatGPT talks about; mentions show where your specific tracked brand is named and at which position. Entities give you the broader competitive graph, mentions give you your own rank inside it.

Entity Graph

See every brand ChatGPT actually mentions in every answer

ChatGPT doesn't just cite sources — it name-drops brands, products and organizations in its answers. ChatGPT Entities extracts every one of them so you can map the full competitive graph behind each AI response.

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See the Brands ChatGPT Talks About

ChatGPT doesn't just cite sources — it name-drops brands, products and organizations. ChatGPT Entities extracts every one of them so you can see the full competitive graph behind each AI answer.

Brand Detection

Every Brand ChatGPT Mentions

For every execution, we extract the full list of brands, products and organizations ChatGPT mentions alongside your query — not just citations, but the entities ChatGPT talks about.

Entity Classification

Categorized Entities

Entities are tagged with a category (brand, product, organization, marketplace, publication) so you can analyze the competitive surface by type, not just by domain.

Domain Mapping

Domains & URLs Extracted

Every entity is mapped to its canonical domain and any URLs ChatGPT referenced for it, giving you a clickable picture of the entity graph behind each answer.

Competitive Surface

Discover Unseen Competitors

Surface brands ChatGPT keeps co-mentioning with you that you never listed as competitors. Turn them into tracked competitors in one click.

Share of Entity

Mention Share Over Time

Track how often ChatGPT mentions your brand vs. the rest of the entity graph for a given prompt. Spot when a new player enters the conversation.

Always Visible

Visible on Every Plan

ChatGPT Entities is available to every LLM Pulse plan — from Starter to Enterprise — inside every response detail view.

How ChatGPT Entities Works

Automatic named-entity extraction over every ChatGPT response

Run Your Prompts

ChatGPT executes your tracked prompts on the schedule you configured. No extra setup needed.

Extract Entities

For every response, we extract the full list of named entities — brands, products, organizations, marketplaces, publications.

Categorize & Map

Each entity is categorized and mapped to a canonical domain so you can analyze the competitive surface, not just loose strings.

Surface in the Response

The entity list shows up in the response detail view on every plan, with one-click promotion to a tracked competitor.

ChatGPT Entities Use Cases

How teams use ChatGPT Entities to understand the competitive graph

Competitive Intelligence

Discover the brands ChatGPT keeps co-mentioning with yours — the real competitive set, not the one you assumed.

Market Research

Map the category landscape from ChatGPT's point of view. See which players dominate the AI conversation in your vertical.

PR & Comms

Monitor which organizations ChatGPT associates with your brand and spot reputation drift before it spreads.

Content Strategy

Learn which entities ChatGPT ties to high-intent prompts so you can craft content that earns the same mentions.

Frequently Asked Questions

How ChatGPT Entities works and how it fits alongside mentions and citations.

: ChatGPT Entities extracts every brand, product, organization, marketplace and publication that ChatGPT mentions in a response — even when no link is cited. Citations are URLs, entities are the named things ChatGPT talks about.
: Yes. ChatGPT Entities is included on every plan from Starter upwards. You'll see the entity list on every response detail page at no extra cost.
: Each entity has a title, category (brand, product, organization, etc.), domain, and any URLs ChatGPT associated with it. We also flag whether the entity is your brand, a tracked competitor, or a previously unseen third party.
: One click. When an unseen entity keeps co-appearing with your brand, you can promote it to a tracked competitor directly from the response view and start tracking its share of voice.
: Entities show what ChatGPT talks about; mentions show where your specific tracked brand is named and at which position. Entities give you the broader competitive graph, mentions give you your own rank inside it.

Ready to see who ChatGPT really mentions?

Start tracking the full entity graph ChatGPT builds around your prompts — included on every plan.