ChatGPT Shopping
The merchants ChatGPT recommends most
Ranking of the online merchants ChatGPT Shopping recommends most. Updated daily.
Merchant share of ChatGPT Shopping answers — last 90 days
Share of ChatGPT Shopping answers that included each merchant. 28-day rolling window.
Top merchants in ChatGPT Shopping
Share is the percentage of ChatGPT Shopping answers in the 28-day window that surfaced a product from each merchant.
| Rank | Merchant | Merchant share | Value |
|---|---|---|---|
|
1
|
|
|
37.93% |
|
2
|
|
|
13.96% |
|
3
|
|
|
13.46% |
|
4
|
|
|
10.18% |
|
5
|
|
|
9.52% |
|
6
|
|
|
8.05% |
|
7
|
|
|
8.05% |
|
8
|
|
|
7.39% |
|
9
|
|
|
6.9% |
|
10
|
|
|
6.24% |
What this report covers
ChatGPT Shopping is OpenAI's product-recommendation experience inside ChatGPT. When a user asks "best wireless headphones under $200" or "where to buy a new laptop", ChatGPT surfaces a curated list of merchants and products. This report ranks which merchants appear most often — built on the LLM Pulse ChatGPT Shopping pipeline.
{"If you run an e-commerce brand, this is the new category-level ranking that matters": "not position in Google Shopping, but share in the ChatGPT Shopping carousel."}
How we measure this
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LLM Pulse runs commercial-intent prompts against ChatGPT Shopping every week and captures every merchant surfaced in each answer.
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Merchants are normalized to their root domain and ranked by share of answers they appeared in.
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28-day rolling window, rebuilt daily.
Why this matters
ChatGPT has rolled out shopping to hundreds of millions of users. Being in the carousel means being in front of the buying moment.
If your merchant is not on this list and your category appears here, your category competitors are winning the new shelf. LLM Pulse tracks ChatGPT Shopping for you — visibility, rank, competitive share, down to product level.
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