ChatGPT Ads
Who is advertising in ChatGPT?
The brands buying ads inside ChatGPT answers in the US, ranked by reach. Updated daily.
Top ChatGPT advertisers in the US: last 90 days
Share of ad-carrying US ChatGPT answers each advertiser appears in. 28-day rolling window, updated daily.
Top ChatGPT advertisers in the US
Advertisers ranked by the share of ad-carrying US ChatGPT answers their ads appear in.
| Rank | Advertiser | Share of ad-carrying answers | Value |
|---|---|---|---|
|
1
|
|
|
3.1% |
|
2
|
|
|
2.27% |
|
3
|
|
|
2.11% |
|
4
|
|
|
1.88% |
|
5
|
|
|
1.41% |
|
6
|
|
|
1.26% |
|
7
|
|
|
1.19% |
|
8
|
|
|
1.14% |
|
9
|
|
|
1.12% |
|
10
|
|
|
1.09% |
What this report covers
ChatGPT ads are still a young market, and the brands buying them are not the ones that dominate Google Ads. Software, B2B tooling and financial services lead this ranking, because the questions people take to ChatGPT skew toward research and comparison rather than toward a quick navigational lookup.
The ranking counts reach, not spend. An advertiser rises here by appearing in more of the answers that carry ads. Built on the LLM Pulse dataset.
How we measure this
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Every week LLM Pulse runs thousands of US prompts through ChatGPT and captures the sponsored placements rendered inside each answer.
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Ads served through an ad network click tracker are resolved back to the destination advertiser. When the network encrypts the destination, the ad is excluded rather than credited to the network, so no ad server appears in this ranking.
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Advertisers are rolled up to the registrable domain, so campaign subdomains land on the parent brand.
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Value = (ad-carrying answers featuring the advertiser) / (all US answers that carried at least one ad). An advertiser must appear across at least three separate tracked accounts to rank, which keeps one heavy account from inventing a top advertiser.
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28-day rolling window, rebuilt daily.
Why this matters
This is the closest thing to a public share of voice board for ChatGPT ads. If your competitors are already buying the answers in your category, you are being outspent on a surface most teams are not yet measuring.
An early ad market is also a cheap one. Seeing which categories are crowded and which are still empty tells you where a placement is worth buying now rather than next year. LLM Pulse tracks the ads on your own prompts, so you can see exactly which competitor bought which query.
ChatGPT Advertisers FAQ
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