What is a Brand Mention?

In LLM Pulse, a Brand Mention refers exclusively to an explicit reference to a brand, such as a company or product name, appearing in the text of responses generated by Large Language Models.

Brand Mentions are detected as plain text references. They can appear without any link, or as linked text using anchor text, but only if the anchor text itself contains the brand name. Clickable URLs or links where the brand is not visible in the anchor text are not counted as Brand Mentions. Domain or URL appearances are never considered Brand Mentions and are instead classified as Citations in LLM Pulse.

In LLM Pulse, Brand Mentions are configured via the “Matching names” field in “Project settings”, where teams define the exact brand names and variations the system should recognize and track.

You can see the number of your own and competitors’ Brand Mentions across every AI model you track in Overview > Mentions > Brand Mentions.

To inspect Brand Mentions answer by answer, open the AI Responses table. Each row is a single prompt run against one AI model and lists the brand sentiment, the mention position and the exact brands referenced in that response, so you can see precisely where and how your brand was named.

This metric is used to build “Brand Visibility” and “Share of Voice”.