How Visibilidadon runs GEO for ecommerce clients without adding headcount

Who should read this: agencies building a GEO or AI visibility offering, and ecommerce brands deciding whether to run that work in-house or hire it out.

TL;DR

Visibilidadon is one of the few agencies in Spain that goes deep on ecommerce and AI search at the same time, combining ChatGPT Shopping expertise, Shopify and WooCommerce development, and paid search execution. They use LLM Pulse as the engine behind their GEO offering: every client gets a tracked prompt set, a scored content plan and a measurable lift week over week, wrapped into an agency workflow that scales without a senior strategist per account.

About Visibilidadon

Visibilidadon is an ecommerce-focused agency working with Spanish and international DTC brands. What sets them apart is the full-stack offering:

• AI search visibility: GEO and AEO across ChatGPT, Perplexity, Gemini, Google AI Mode and AI Overviews.
• ChatGPT Shopping: one of the few teams in Europe with hands-on expertise on the new shopping surface.
• Paid search: performance campaigns across Google, Meta and emerging AI ad surfaces.
• Development: production-grade builds and optimizations on Shopify, WooCommerce and other ecommerce stacks.

That mix is rare. Most agencies pick a lane. Visibilidadon ships the strategy and the code.

The challenge: scaling GEO without scaling headcount

Demand for AI visibility work grew faster than the agency could hire. Each client needed a tailored prompt set per market and category, weekly tracking across 5+ AI models, sentiment analysis on brand and product mentions, a content roadmap prioritized by the prompts that moved revenue-aligned visibility, and, critically for ecommerce, product feed health for ChatGPT Shopping.

Done manually, that is a senior strategist per account. Visibilidadon needed to standardize the playbook, automate the busywork, and keep their experts on creative and technical execution.

How they use LLM Pulse

1. One dashboard per client, multi-project from day one

Every client lives as a project inside a single LLM Pulse account. Analysts switch context in seconds and pull the same metrics for every brand, every Monday:

• Brand Visibility, AI Visibility Score and Share of Voice, week over week.
• Citation source analysis with industry-grouped views.
• Sentiment by topic (price, quality, delivery, returns), which are the signals that matter for DTC.
• Multi-locale tracking (ES, EN, and PT or FR depending on the brand).

2. ChatGPT Shopping, properly tracked

Most agencies treat ChatGPT Shopping as a black box. Visibilidadon does not.

They use the ChatGPT Shopping module, plus the matching ChatGPT Shopping Feed Checker free tool, to validate every client's product feed before going live: feed schema and required fields, image quality, structured availability and price formatting, brand and category coverage on commercial-intent prompts, and the competitive set of products surfacing for those same prompts.

When ChatGPT Shopping recommends a product, Visibilidadon already knows whether it is their client or the next-best alternative, and what to ship to flip it.

3. A GEO playbook wired to the dashboard

The internal Visibilidadon GEO playbook runs directly off LLM Pulse outputs:

• Citations dashboard: the list of off-site placements to refresh, syndicate or replace.
• Content Recommendations: the prioritized backlog for the agency's writers.
• Models Comparison: the model-specific gaps, such as strong on Perplexity and weak on Gemini.
• GEO Optimization: the in-product checklist that turns into implementation tickets in the dev team's backlog.

The team has replaced what used to be a 40-page AI visibility audit deck with a live dashboard the client can also open.

4. Shopify-first implementation

Once LLM Pulse surfaces what to fix, Visibilidadon ships it. Their core stack is Shopify, with WooCommerce and headless setups when needed:

• Schema and structured data tuned per template.
• Collection and product page rewrites informed by Content Recommendations.
• Internal linking driven by citation data on which pages currently get cited.
• llms.txt rolled out across client storefronts so AI crawlers find canonical content.
• Robots.txt audits, via the free tool, to make sure no AI bot is being blocked by accident.

The loop closes in the same week: monitor, recommend, implement, re-track.

5. Paid search and AI ad surfaces

Visibilidadon already runs paid search for many of the same clients, and they are one of the design partners for AI Paid Ads tracking. They use early access to plan how AI-native ad placements in ChatGPT, Perplexity and Gemini will fit into their reporting and bidding workflows.

For DTC clients the prize is attributing revenue across organic AI mentions, ChatGPT Shopping inclusions and paid AI placements in one platform, with one weekly review.

Results across the portfolio

Numbers vary by client, but the pattern is consistent. Across a representative sample of Visibilidadon's ecommerce accounts over the last 6 months:

Metric	Median lift
Brand Visibility on top 30 commercial prompts	+38%
AI Visibility Score (weighted)	+72%
ChatGPT Shopping inclusion rate (eligible feeds)	2.3×
Citations from authoritative sources	+54%
Hours spent on monthly AI visibility reporting	-65%

The last row is the one the agency cares about most. Time saved per account is what makes the offering scalable.

"Without LLM Pulse, we'd be selling AI visibility audits as one-off projects. With it, we run a real ongoing service: same playbook, same dashboard, every client. Our analysts spend their time on creative work and on Shopify implementations, not on assembling reports."

Visibilidadon team

Why this combination works for ecommerce

• Ecommerce is product-level. Generic GEO advice does not move the needle. You need feed health, structured data and per-SKU visibility data.
• Implementation matters. Insights only convert when someone ships the code, and in-house Shopify and WooCommerce capacity closes that loop in days rather than quarters.
• Organic and paid AI will converge. Brands need an agency that can plan AI visibility and paid AI placements together, on the same data.

Want a similar agency partner?

If you are an ecommerce brand looking for an agency that can run the GEO play end to end (strategy, ChatGPT Shopping, Shopify implementation and paid), Visibilidadon is the place to start.

And if you are an agency looking to build a similar offering on top of LLM Pulse, talk to us about our agency program.