We help brands and businesses understand how they appear across the fast-growing ecosystem of AI search engines. You can call this GEO if you want.
So far, LLM Pulse has been helping you monitor how AI models like ChatGPT and Google AI Mode referenced your brand, products, or competitors.
Table of Contents
We’re adding another key player: Perplexity. Known for its unique mix of conversational answers and direct citations, Perplexity is quickly becoming a go-to search destination, and now you can track your visibility there directly from LLM Pulse.
ChatGPT + Google AI Mode + AI Overviews + Perplexity tracking – all in one platform
Here’s what this unlocks for you:
- See how your brand is represented in Perplexity answers.
- Identify which competitors are being mentioned and which websites are cited.
- Spot “gaps” that uncover PR and content opportunities.
What is Perplexity?
Perplexity is an AI-powered search engine that blends the clarity of conversational answers with the transparency of direct citations. Every query generates a concise response, backed by multiple sources, making it a trusted alternative to traditional search.
Simply put:
- ChatGPT = conversational, but not always cited.
- Google AI Mode = integrated into the world’s biggest search engine.
- Perplexity = fast, citation-first answers built for reliability and discovery.
Why it’s a big deal
Because users are no longer relying on Google alone. Perplexity is shaping how people ask questions, evaluate products, and discover brands online. If your brand isn’t mentioned there, you risk missing visibility where your audience is already looking.
The update is live today, available across all LLM Pulse plans at no extra cost.
We see this as part of Generative Engine Optimization (GEO), SEO adapted to AI. The priority is no longer limited to traditional rankings, but ensuring your brand is consistently represented and cited within AI search outputs across platforms.
In this new funnel, brand visibility plays a decisive role. Users often rely on AI-generated answers to guide their choices, which means being present and cited directly influences trust, consideration, and ultimately purchase decisions.
How to track Perplexity on LLM Pulse
All prompts you add to LLM Pulse are now tracked on Perplexity automatically. The system records the answers, flags mentions of your brand or competitors, and lists cited sources — delivering ongoing visibility tracking with zero extra effort.
This is only the beginning. Expect more models, richer metrics, and fresh ways to measure your AI visibility soon.
HELLO PERPLEXITY!
👉 Start tracking your AI visibility today with LLM Pulse
FAQ
What is Perplexity and how does it differ from other AI search engines?
Perplexity is an AI powered search engine that delivers conversational answers backed by citations. It focuses on clarity, trusted sources and fast exploration. Unlike other models, it combines real time search with LLM generation in a more transparent way.
Why should brands track their visibility on Perplexity?
Because users are shifting part of their search behavior to AI. Perplexity influences awareness, consideration and recommendations. If your brand is not visible there, you lose presence in a channel that already drives real user decisions.
How does LLM Pulse collect and analyze data from Perplexity?
LLM Pulse processes your prompts across Perplexity and captures how often your brand or competitors appear, which sources get cited and how answers are structured. The platform turns this into clear visibility, reputation and citation metrics.
Is Perplexity tracking included in all LLM Pulse plans?
Yes. Perplexity tracking is already active and included in every plan at no extra cost.
What insights can I expect to gain from monitoring Perplexity visibility?
You can see how often your brand appears in answers, how it is positioned against competitors, which pages Perplexity uses as trusted sources and how reputation signals are reflected. This helps you understand and improve your AI Search presence.
