We help brands and businesses understand how they appear across the fast-growing ecosystem of AI search engines. You can call this GEO if you want.
So far, LLM Pulse has been helping you track how AI models like ChatGPT and Google AI Mode referenced your brand, products, or competitors.
We’re adding another key player: Perplexity. Known for its unique mix of conversational answers and direct citations, Perplexity is quickly becoming a go-to search destination — and now you can track your visibility there directly from LLM Pulse.
ChatGPT + Google AI Mode + Perplexity tracking – all in one platform
Here’s what this unlocks for you:
- See how your brand is represented in Perplexity answers.
- Identify which competitors are being mentioned and which websites are cited.
- Spot “gaps” that uncover PR and content opportunities.
What is Perplexity?
Perplexity is an AI-powered search engine that blends the clarity of conversational answers with the transparency of direct citations. Every query generates a concise response, backed by multiple sources, making it a trusted alternative to traditional search.
Simply put:
- ChatGPT = conversational, but not always cited.
- Google AI Mode = integrated into the world’s biggest search engine.
- Perplexity = fast, citation-first answers built for reliability and discovery.
Why it’s a big deal
Because users are no longer relying on Google alone. Perplexity is shaping how people ask questions, evaluate products, and discover brands online. If your brand isn’t mentioned there, you risk missing visibility where your audience is already looking.
The update is live today — available across all LLM Pulse plans at no extra cost.
We see this as part of Generative Engine Optimization (GEO) — SEO adapted to AI. The priority is no longer limited to traditional rankings, but ensuring your brand is consistently represented and cited within AI search outputs across platforms.
In this new funnel, brand visibility plays a decisive role. Users often rely on AI-generated answers to guide their choices, which means being present and cited directly influences trust, consideration, and ultimately purchase decisions.
How to track Perplexity on LLM Pulse
All prompts you add to LLM Pulse are now tracked on Perplexity automatically. The system records the answers, flags mentions of your brand or competitors, and lists cited sources — delivering ongoing visibility tracking with zero extra effort.
This is only the beginning. Expect more models, richer metrics, and fresh ways to measure your AI visibility soon.
HELLO PERPLEXITY!
