More and more people are starting to use AI assistants (AKA LLMs) like ChatGPT, Perplexity, or Google AI Mode to discover products, services, and brands. And this isn’t something we’re making up. We invite you to read OpenAI’s official report “How people are using ChatGPT” (September 15, 2025)”.
This trend suggests the rise of a new field often referred to as “AI Visibility,” where brand mentions may become as important as — or in some cases even more relevant than — traditional Google rankings.
Beyond discovery, AI assistants can also influence the decision to purchase a product, hire a service, or choose one brand over another.
How AI mentions shape perception and trust
When people see your brand consistently mentioned in AI-generated answers, it signals credibility and authority. These mentions influence how users perceive your expertise compared to competitors. The more visible you are in AI responses, the more likely users are to trust and ultimately choose your brand.
For that reason, it’s worth understanding whether your brand appears in AI responses (or not), which other brands are mentioned, and in what context. These insights give you a clearer view of your visibility, reputation, and competitive position in this new discovery context — helping you prioritize actions that improve how your brand is perceived in AI assistants.
But how can you actually track whether your brand appears in AI answers? Let’s break it down.
Manual tracking with ChatGPT (the slow way)
One option is to do it manually:
- Go to ChatGPT (or another AI assistant).
- Enter prompts like “What are the best project management tools?” or “Which SEO software do you recommend?”.
- Read the responses and note down if your brand is mentioned.
- Repeat this process across multiple prompts, countries, and languages.
This works for quick checks, but it’s time-consuming. You need to keep track of dozens (or even hundreds) of queries, and doing it this way simply isn’t scalable over time. As your list of prompts grows, it becomes harder to maintain consistency and gather meaningful insights.
Automated tracking with AI visibility tools (the smarter way)
Instead of checking everything by hand, you can use AI visibility trackers like LLM Pulse (or any other you prefer). These platforms are built to automatically monitor brand mentions and website citations in AI responses, across multiple LLMs / models, prompts, countries, and languages.
- Create a project: Set up a project for your brand by adding its name, website, industry, and matching names (don’t worry — our AI handles this for you).
- Add prompts: Choose from our suggested prompts or define your own — reflecting the real questions users might ask in ChatGPT, Perplexity, or Google AI.
- Automated checks: LLM Pulse runs these prompts on a regular basis and gathers the answers automatically, saving you from manual work.
- Dashboards with insights: Instead of scrolling through AI chats, you get structured dashboards showing brand mentions, sentiment, competitor presence, and whether your site appears as a citation (link) or just a mention.
- Charts and exports: All this data is visualized in clear charts and can be exported for deeper analysis or reporting.
This provides a systematic framework to evaluate your brand’s visibility in AI responses, enabling data-driven decisions on positioning, messaging, and SEO + AEO / GEO strategies.
With the number of brand mentions collected, LLM Pulse builds visibility metrics over time. These metrics allow you to see how your presence evolves, compare it directly with competitors, and calculate your share of voice in AI responses. Combined with sentiment and citation data, this gives you a multi-layered view of how your brand is represented across AI assistants.
On top of the aggregated metrics, you can also dive into the detail of each individual AI response. This lets you see exactly which brands appear, how they are positioned within the answer, and in what context. It’s a way to move beyond raw numbers and understand the narrative AI assistants are building around your market.
👉 Explore how to set up your first project in our Getting Started guide.
Why this matters
AI is increasingly shaping how people discover products and services. If your competitors are mentioned while you’re invisible, you’re already at a disadvantage. Tracking mentions in AI responses helps you:
- Understand brand visibility (and soon “reputation”) in this new space.
- Identify growth opportunities.
- Measure the impact of marketing and PR efforts.
With a tool like LLM Pulse, you move from random manual checks to a consistent, automated, and data-driven approach.
Are your brand mentions in AI responses on your radar yet? Now is the moment to pay attention, before competitors take the lead.
