Review platform strategy is how we strengthen our listings on G2, Capterra, and TrustRadius so they become reference material for evaluative prompts. These sites encode information in a way models can reuse: feature breakdowns, pros and cons, ratings, and long-form user narratives that answer “who is this best for.”
Why review platforms shape AI answers
Review platforms are structured and credible. A verified review that explains the use case and outcome is more persuasive than a generic testimonial. When those details appear across multiple reviews, models have clearer signals to summarize. Category pages and alternatives also map neatly to “X vs Y” questions, making them ideal sources for comparative prompts.
How to improve your listings
Make it easy for customers to leave detailed, useful reviews. Ask for context (team size, use case), specific outcomes, and any tradeoffs. Encourage screenshots where helpful. Ensure your naming aligns with your site so models connect the dots. Periodically review category placement and alternatives to make sure they reflect the product accurately.
What to measure
Watch the volume and recency of reviews and the distribution of topics users mention. Track whether review URLs appear in citations and how often you are co-mentioned alongside competitors in evaluative answers. Compare sentiment on your listings with sentiment in AI answers to identify gaps.
How the platform helps
Inside our dashboards you can see when a review page starts appearing in citations more often or earlier in the list. Correlate that with review pushes to understand timing. When you launch a new module, watch evaluative prompts to see if listings pivot the model’s “best for” phrasing in your favor. Those observations feed back into content and customer marketing.
Implementation timeline
- Month 1: audit categories, align naming, identify top three review gaps, and invite a cohort of customers with guided prompts.
- Month 2: publish a comparison guide that mirrors review criteria, add a TLDR to product pages, and seed highlights to trusted hubs.
- Month 3: measure changes in mentions and citations; refine the ask for the next review cohort to fill remaining gaps.