AI search is no longer a novelty. It’s where your clients’ users discover brands, compare products, and make decisions. Between ChatGPT, Google AI Mode, AI Overviews, Perplexity, and Gemini, discovery has fundamentally shifted. Agencies and SaaS platforms that adapt early will set the standard.
For agencies, white-label software enables delivering professional, branded AI Search insights without building internal tooling.
For SaaS companies, it means embedding AI Search data directly into existing dashboards, reports, and workflows. In 2026, “SEO software” goes beyond rankings and audits. It’s about understanding how AI models mention brands, which sources they cite, and how visibility evolves across both classic and AI-driven search surfaces.
Table of Contents
We tested and compared the top 10 white-label GEO / AEO platforms available today. The evaluation focuses on branding flexibility, API and embedding capabilities, AI readiness, pricing transparency, and real-world usability for agencies and SaaS teams. Whether you’re a consultancy delivering AI Search reporting to clients or a product team integrating AI visibility data into your platform, this guide helps you choose the right solution for your stack.
What to look for in white label AI Search platforms
Before diving into specific tools, here are the key criteria we used to evaluate each platform:
Branding depth. Can you use your own domain, logo, colors, and favicon? Can you remove all traces of the original platform? Some tools only offer logo swaps on PDF reports, while others give you a fully branded portal with custom subdomains or even your own domain. Some even allow you to embed their software into your own.
AI search coverage. Does the tool track visibility across AI models like ChatGPT, Google AI Mode, Perplexity, and Gemini? With AI-driven search now accounting for a growing share of discovery, this is no longer optional for forward-thinking agencies.
Client management. Multi-project dashboards, user permissions, and client access controls make or break the agency experience. You need clean separation between clients and flexible access levels.
Reporting automation. Scheduled, branded reports that go out without manual intervention save hours every week. Bonus points for AI-generated summaries and customizable templates.
Quick comparison: top 10 white label AI SEO tools
|
Tool |
Best for |
AI search tracking |
White label depth |
Starting price |
|---|---|---|---|---|
|
LLM Pulse |
AI search visibility |
ChatGPT, Perplexity, AI Mode, Gemini, AI Overviews |
Full (custom domain, complete brand removal) + Embed |
€49/mo + White Label add-on |
|
SE Ranking |
All-in-one SEO platform |
AI Overviews (add-on) |
Full (custom domain via Agency Pack) |
$52/mo + $50 Agency Pack |
|
Semrush |
Enterprise agencies |
Limited |
Full (via Agency Growth Kit) |
$139.95/mo + add-ons |
|
AgencyAnalytics |
Multi-channel reporting |
No native AI tracking |
Full (custom domain on higher plans) |
$79/mo (5 clients) |
|
Ahrefs |
Backlink analysis |
Yes, Brand Radar + custom prompts |
Partial (branded reports only) |
$129/mo |
|
BrightLocal |
Local SEO |
No |
Full (branded portal) |
$39/mo |
|
WebCEO |
White label customization |
No |
Full (custom domain, branded portal) |
$99/mo |
|
Sitechecker |
Technical site audits |
No |
Full (custom domain on Premium) |
$49/mo |
|
Swydo |
Automated reporting |
No |
Full (all plans) |
$69/mo |
|
DashThis |
Dashboard simplicity |
No |
Full (custom domain) |
$49/mo |
Detailed reviews
1. LLM Pulse – best for AI search visibility
While every other tool on this list focuses on traditional SEO metrics, LLM Pulse is purpose-built for the new reality: tracking how AI models mention, recommend, and cite your clients’ brands. This is the category-defining platform for agencies that want to offer AI search visibility (AEO) services under their own brand.
What it does. LLM Pulse monitors brand mentions, citations, sentiment, and positioning across ChatGPT, Google AI Mode, Google AI Overviews, Perplexity, and Gemini. You track specific prompts over time and see exactly how AI models reference your clients, which competitors appear alongside them, and which source URLs are being cited.
White label capabilities. LLM Pulse offers three tiers of white labeling, which is more flexibility than most tools on this list:
- Partial white label: Custom subdomain (agency.llmpulse.ai), your logo, favicon, and brand colors. A small “Powered by LLM Pulse” footer remains. Quick to set up, ideal for getting started.
- Full white label: Your own custom domain (app.yourdomain.com), complete brand removal with zero LLM Pulse mentions anywhere, custom fonts, SSO integration available. The platform looks and feels entirely like your own product.
- Embed integration: Secure iframe embed with JWT authentication for SaaS platforms that want to add AI visibility as a native feature inside their existing product. Full color and font customization, domain allowlisting, and real-time data sync.
Key features for agencies:
- Multi-client dashboard to manage all accounts from one place
- Share of voice tracking against competitors across all AI models
- Citation source analysis showing which URLs get cited by AI models
- Sentiment tracking to monitor how AI perceives each brand
- Content recommendations based on AI visibility gaps
- Branded reports exportable for client delivery
- Prompt research tools to discover high-value AI queries
- MCP integration, Looker Studio connector, and API access
- Query fan-out to discover related prompts automatically
Pricing. Starter plan at €49/month (40 prompts, 5 competitors). Growth at €99/month (100 prompts, 10 competitors, unlimited team members). Enterprise and agency/partner plans with custom pricing, white label options, volume discounts, and dedicated support.
Why it’s #1. No other white label SEO tool gives agencies the ability to deliver AI visibility services. While traditional SEO tools are still playing catch-up with basic AI Overviews tracking, LLM Pulse has been built from the ground up for generative AI search. Agencies using LLM Pulse are adding $500 to $2,000/month per client for AEO services, often as a premium add-on to existing SEO retainers. That’s a new revenue stream that none of the other tools on this list can help you unlock.
The white label options are also best-in-class. The full white label with custom domain and complete brand removal means your clients interact with what looks like your proprietary AI visibility platform. The embed option is something almost nobody else offers, making it perfect for SaaS companies wanting to integrate AI tracking into their own products.
Who it’s for. SEO and digital marketing agencies that want to be ahead of the curve by offering AI search visibility as a service. Also ideal for PR agencies, brand management firms, and SaaS platforms looking to embed AI visibility features.
2. SE Ranking – best all-in-one white label SEO platform
SE Ranking has earned its reputation as one of the most complete and affordable all-in-one SEO platforms for agencies. If you need rank tracking, site audits, backlink monitoring, keyword research, and competitor analysis all under one roof, and you want to white label the entire experience, SE Ranking is hard to beat.
White label capabilities. Through the Agency Pack add-on ($50/month, annual plans only), you get a fully branded platform with your own custom domain (seo.youragency.com), logo, colors, and complete removal of SE Ranking branding. Clients log in and see only your brand. You also get white label reports, a lead generator widget for your website, and a listing in SE Ranking’s agency catalog.
Key features: Rank tracking across 100+ search engines, comprehensive site audits, backlink monitoring and analysis, keyword research, competitor analysis, content marketing tools, local SEO features, and PPC analysis.
AI search capabilities. SE Ranking offers an AI Search add-on (around $71/month) that tracks AI Overviews. However, it doesn’t cover ChatGPT, Perplexity, Gemini, or Google AI Mode, which significantly limits its AI search coverage compared to dedicated tools.
Pricing. Plans start at $52/month (Essential). The Agency Pack adds $50/month and requires annual billing. Realistic all-in cost for agencies: $145-257/month depending on the base plan.
Who it’s for. Small to mid-sized agencies that need a comprehensive, traditional SEO toolkit with solid white label features at a reasonable price.
3. Semrush – best for enterprise agencies
Semrush is the 800-pound gorilla of SEO software, and its Agency Growth Kit brings white label capabilities to one of the most powerful toolsets in the industry.
White label capabilities. The Agency Growth Kit provides white label PDF reporting, client portals, and CRM features. You can brand reports with your logo and colors, though the full white label experience (custom domains, fully branded dashboards) requires higher-tier plans and additional configuration. Semrush’s branding can be harder to fully remove compared to purpose-built white label tools.
Key features: 26 billion+ keyword database, backlink analytics, site audit, position tracking, content marketing platform, PPC research, social media tools, and local SEO.
AI search capabilities. Semrush is investing in AI features, including AI-powered content creation and some AI Overviews tracking, but it’s still primarily a traditional SEO platform. There’s no dedicated AI visibility tracking across LLMs.
Pricing. Pro plan at $139.95/month, Guru at $249.95/month (recommended for white label), Business at $499.95/month. The Agency Growth Kit is an additional cost. Total investment for a fully white-labeled agency setup can easily exceed $400-500/month.
Who it’s for. Established agencies with larger budgets that need the most comprehensive traditional SEO dataset and don’t mind paying premium pricing.
4. AgencyAnalytics – best for multi-channel reporting
AgencyAnalytics is built specifically for agencies that need to consolidate data from many marketing channels into clean, branded dashboards and reports.
White label capabilities. All plans include some level of branding customization, but full white label features (custom domain, branded email delivery, complete brand removal) require the Agency plan ($239/month) or Agency Pro ($479/month). The Freelancer plan ($79/month) only offers basic logo placement.
Key features: 80+ marketing platform integrations (Google Analytics, Google Ads, Facebook Ads, LinkedIn, etc.), built-in rank tracker and site audit tools, automated report scheduling, client portal with permission controls, and AI-powered report summaries.
AI search capabilities. No native AI search visibility tracking. AgencyAnalytics is focused on aggregating data from existing marketing platforms rather than tracking AI model outputs.
Pricing. Freelancer at $79/month (5 clients), Agency at $239/month (10 clients), Agency Pro at $479/month (15 clients). Per-client pricing means costs scale up quickly. Watch for add-on costs for premium integrations.
Who it’s for. Agencies managing multi-channel marketing campaigns (SEO + PPC + social + email) that need a unified reporting platform with strong white label options.
5. Ahrefs – best for backlink analysis
Ahrefs has one of the largest backlink databases in the industry and offers powerful keyword research, content exploration, and competitive analysis tools.
White label capabilities. Ahrefs’ white label offering is more limited than others on this list. You can generate branded PDF reports with your logo, but there’s no custom domain, no branded client portal, and no way to fully remove Ahrefs branding from the interface. Clients who access Ahrefs directly will see Ahrefs branding.
Key features: Industry-leading backlink index (over 35 trillion known links), keyword explorer, content explorer, rank tracker, site audit, and competitive analysis.
AI search capabilities. Ahrefs has been adding AI-related features, including some AI search tracking, but the tool remains fundamentally focused on traditional search metrics.
Pricing. Lite at $129/month, Standard at $249/month, Advanced at $449/month, Enterprise at $14,990/year. No dedicated agency pack or white label add-on.
Who it’s for. Agencies that prioritize backlink analysis and link building services. Best used alongside a dedicated reporting or white label platform.
6. BrightLocal – best for local SEO
BrightLocal specializes in local SEO, offering tools specifically designed for managing and reporting on local search performance.
White label capabilities. BrightLocal offers branded reports, a white label client portal, custom domain hosting, and complete brand removal. The white label features are available across plans, making it one of the more accessible options for agencies focused on local SEO.
Key features: Local rank tracking (including Google Maps and local pack), citation tracking and building, Google Business Profile audit and management, review monitoring and generation, and local SEO audits.
AI search capabilities. No AI search visibility tracking. BrightLocal is focused exclusively on local search.
Pricing. Plans start at $39/month. White label and agency features are included in higher tiers. The pricing model is transparent and scales reasonably.
Who it’s for. Agencies that serve local businesses (restaurants, dentists, law firms, etc.) and need specialized local SEO tools with white label capabilities.
7. WebCEO – best for full white label customization
WebCEO has been in the SEO tools space for years and offers one of the most thorough white label setups available, with deep branding options and client management features.
White label capabilities. Custom domain, custom branding throughout the entire interface, branded client portals, branded reports, custom email notifications, and team/task management tools. WebCEO was designed with agencies in mind from the beginning, and it shows in the depth of customization available.
Key features: Rank tracking, site audit, keyword research, backlink analysis, competitor research, content submission tools, social analytics, and internal link analysis.
AI search capabilities. No dedicated AI search visibility tracking.
Pricing. Plans start at $99/month for the Agency Unlimited plan, which includes white label features and unlimited projects. Pricing is straightforward without hidden per-client fees.
Who it’s for. Agencies that want maximum control over branding and appearance, and that manage many client projects simultaneously.
8. Sitechecker – best for technical site audits
Sitechecker focuses on technical SEO audits and website monitoring, providing detailed reports that agencies can brand and share with clients.
White label capabilities. Branded PDF reports are available from the Standard plan ($49/month). Full white label with custom domain, logo, favicon, and complete platform customization starts from the Premium plan. The Enterprise tier offers the most comprehensive branding options.
Key features: Comprehensive site audit (300+ checks), rank tracker, backlink tracker, on-page SEO checker, website monitoring with alerts, and Google Search Console integration.
AI search capabilities. No AI search visibility tracking.
Pricing. Standard at $49/month, Premium at $149/month, Enterprise at $399/month. 14-day free trial available.
Who it’s for. Agencies that specialize in technical SEO audits and want to deliver branded audit reports and monitoring dashboards to clients.
9. Swydo – best for automated reporting
Swydo is a pure reporting platform that pulls data from 30+ marketing integrations and packages it into branded, automated reports.
White label capabilities. Full white label is included on all plans. Custom domains, logos, colors, and branded email delivery come standard. There’s no need to upgrade to a higher tier for branding features, which is a significant advantage over many competitors.
Key features: 30+ data integrations, automated report scheduling, customizable report templates, combined data sources to merge metrics from multiple platforms into single widgets, and conditional alerts. Swydo also recently launched AI-powered report summaries (beta).
AI search capabilities. No AI search visibility tracking. Swydo reports on data from other platforms, so it could potentially include AI visibility data if integrated with a tool that provides it.
Pricing. Starts at $69/month. Pricing scales based on data sources connected rather than per-client, which can be more economical for agencies with standardized reporting stacks. Prices have been stable since 2015.
Who it’s for. Agencies that need affordable, reliable automated reporting with strong white label features across all plans. Particularly good for agencies already using other tools for SEO execution.
10. DashThis – best for dashboard simplicity
DashThis focuses on creating beautiful, easy-to-understand marketing dashboards with minimal setup time.
White label capabilities. Custom domain hosting, branded dashboards, custom colors and logos, and white label email delivery. DashThis allows full brand removal across the entire client experience.
Key features: 34+ native integrations, pre-built report templates (get live in 30 minutes), drag-and-drop dashboard builder, CSV import for custom data, automated report delivery, and unlimited data sources per dashboard.
AI search capabilities. No AI search visibility tracking.
Pricing. Individual at $49/month (3 dashboards), Professional at $169/month (10 dashboards), Business at $409/month (25 dashboards). Custom domain is available on Professional and above.
Who it’s for. Agencies that value speed and simplicity over depth. DashThis is ideal for teams that want client-ready dashboards up and running in minutes rather than hours.
Feature-by-feature comparison
White label capabilities
| Feature | LLM Pulse | SE Ranking | Semrush | AgencyAnalytics | Ahrefs |
|---|---|---|---|---|---|
| Custom subdomain | Yes | Yes | No | Yes | No |
| Custom domain | Yes | Yes | Limited | Yes (Agency Pro) | No |
| Logo & colors | Yes | Yes | Yes | Yes | Yes (reports only) |
| Favicon | Yes | Yes | No | Yes | No |
| Complete brand removal | Yes | Yes | Partial | Yes (higher plans) | No |
| Client portal | Yes | Yes | Yes | Yes | No |
| Branded reports | Yes | Yes | Yes | Yes | Yes |
| Branded email delivery | N/A | Yes | Yes | Yes (higher plans) | No |
| Embed / iframe option | Yes (JWT) | No | No | No | No |
| Custom font support | Yes (full WL) | No | No | No | No |
| SSO integration | Yes (full WL) | No | Yes | No | No |
| Feature | BrightLocal | WebCEO | Sitechecker | Swydo | DashThis |
|---|---|---|---|---|---|
| Custom subdomain | Yes | Yes | Yes | Yes | Yes |
| Custom domain | Yes | Yes | Yes (Premium) | Yes | Yes |
| Logo & colors | Yes | Yes | Yes | Yes | Yes |
| Favicon | Yes | Yes | Yes | No | No |
| Complete brand removal | Yes | Yes | Yes (Premium) | Yes | Yes |
| Client portal | Yes | Yes | Yes | No | No |
| Branded reports | Yes | Yes | Yes | Yes | Yes |
| Branded email delivery | Yes | Yes | Yes | Yes | Yes |
| Embed / iframe option | No | No | No | No | No |
| Custom font support | No | No | No | No | No |
| SSO integration | No | No | No | No | No |
How to build a winning white label SEO stack in 2026
Most agencies won’t (and shouldn’t) rely on a single tool. The smartest approach is combining complementary platforms based on what your clients actually need.
For agencies adding AI visibility services: Start with LLM Pulse as your AI visibility layer. Pair it with SE Ranking or Semrush for traditional SEO metrics. Use AgencyAnalytics or Swydo if you need consolidated multi-channel reporting. This gives you complete coverage across both traditional and AI-powered search.
For local SEO agencies: Combine BrightLocal for local-specific tools with LLM Pulse for AI visibility (AI models increasingly answer local queries too). Add a general reporting tool like Swydo to tie everything together.
For budget-conscious agencies: SE Ranking + Swydo cover a large part of the stack for under $200/month, including full white-label reporting. When you’re ready to add AI visibility services, you can complement this setup with LLM Pulse Starter (€49/month). White-labeling for LLM Pulse is available as a separate add-on.
For enterprise agencies: Semrush for the deepest traditional SEO dataset, LLM Pulse for AI search, and AgencyAnalytics Agency Pro for unified client reporting. Higher cost, but maximum capability.
The bottom line
The white label SEO market in 2026 is more crowded than ever, but it’s also more differentiated. The biggest shift from previous years is the emergence of AI search as a distinct channel that agencies need to track and optimize for. Tools that were “complete” in 2024 now have a significant gap if they don’t address how AI models discover, mention, and recommend brands.
LLM Pulse fills that gap better than anything else on the market, with white label capabilities that match or exceed traditional SEO platforms. SE Ranking remains the best value for comprehensive traditional SEO with white label features. And tools like AgencyAnalytics, Swydo, and DashThis continue to excel at what they’ve always done: making agency reporting faster and more professional.
The agencies that will win in 2026 are the ones offering both traditional SEO and AI visibility services under their own brand. That means having the right white label tools in your stack, and now you know exactly which ones to pick.
