Otterly AI and LLM Pulse are both AI visibility tracking platforms that help brands monitor their presence across ChatGPT, Perplexity, Google AI Overviews, and other AI search engines. Both launched in 2024-2025 and serve marketing teams looking to understand how AI represents their brand.
This comparison examines pricing, features, AI model coverage, and overall value to help you choose the right tool for your needs.
Table of Contents
Quick comparison
| Category | LLM Pulse | Otterly AI |
|---|---|---|
| Entry price | €49/month (40 prompts) | $29/month (15 prompts) |
| 100 prompts tier | €99/month | $189/month |
| AI models (base) | 5 included | 4 included (AI Mode + Gemini extra) |
| Google AI Mode | ✅ Included | 💰 Add-on ($9-149/month) |
| Google Gemini | ✅ Included | 💰 Add-on ($9-149/month) |
| Free trial | ✅ 14 days | ✅ Yes |
| Best for | Teams wanting AI Mode + Gemini included | Teams needing daily tracking on limited budget |
Company background
LLM Pulse
LLM Pulse launched publicly on July 15, 2025, founded by a team with deep experience in SEO and marketplace platforms. The founders previously led SEO at major marketplace companies managing 250+ million indexed pages.
The company is bootstrapped with no outside funding. As of January 2026, LLM Pulse serves clients across fintech, marketplaces, SaaS companies, and marketing agencies globally.
Otterly AI
Otterly AI (stylized as OtterlyAI) launched in October 2024 and has grown to over 15,000 users according to their website. The company is based in Germany and positions itself as the leading AI search monitoring tool for marketing teams and agencies.
Otterly AI has earned recognition including a Gartner Cool Vendor 2025 designation, G2 High Performer status, and top ratings on OMR Reviews (5.0/5) and Product Hunt (5.0/5).
Pricing comparison
This is where the platforms differ significantly, especially when factoring in AI model coverage.
LLM Pulse pricing
| Plan | Price | Prompts | AI models | Cost/prompt |
|---|---|---|---|---|
| Starter | €49/month | 40 | 5 | €1.23 |
| Growth | €99/month | 100 | 5 | €0.99 |
| Scale | €299/month | 300 | 5 | €1.00 |
| Enterprise | Custom | Custom | 10+ | Custom |
All plans include: ChatGPT, Perplexity, Gemini, Google AI Mode, Google AI Overviews
Otterly AI pricing (monthly)
| Plan | Price | Prompts | AI models | Cost/prompt |
|---|---|---|---|---|
| Lite | $29/month | 15 | 4 | $1.93 |
| Standard | $189/month | 100 | 4 | $1.89 |
| Premium | $489/month | 400 | 4 | $1.22 |
| Enterprise | Custom | Custom | Custom | Custom |
Base plans include: ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot
Add-ons required for: Google AI Mode, Google Gemini
The add-on problem
Otterly AI’s base plans include 4 AI models, but notably exclude Google AI Mode and Google Gemini. These are available as add-ons:
| Add-on | Lite | Standard | Premium |
|---|---|---|---|
| Google AI Mode | $9/month | $59/month | $149/month |
| Google Gemini | $9/month | $59/month | $149/month |
True cost comparison (with AI Mode + Gemini)
For teams that need comprehensive Google coverage (which most do), here’s the real cost:
| Comparison | LLM Pulse | Otterly AI | Difference |
|---|---|---|---|
| ~40 prompts with AI Mode + Gemini | €49/month | $47/month ($29 + $9 + $9) | Similar |
| 100 prompts with AI Mode + Gemini | €99/month | $307/month ($189 + $59 + $59) | ~3x cheaper |
| 300+ prompts with AI Mode + Gemini | €299/month | $787/month ($489 + $149 + $149) | ~2.6x cheaper |
Annual savings at 100 prompts: ~€2,500/year choosing LLM Pulse over Otterly AI (with add-ons)
Why this matters
Google AI Mode is becoming a primary search interface for many users. Excluding it from base pricing means Otterly AI’s entry price looks lower, but most teams will need to add it — significantly increasing the real cost.
AI model coverage
LLM Pulse (all plans)
- ✅ ChatGPT
- ✅ Perplexity
- ✅ Google Gemini
- ✅ Google AI Mode
- ✅ Google AI Overviews
Enterprise adds: Claude, Meta AI, Grok, DeepSeek, and more
Otterly AI (base plans)
- ✅ ChatGPT
- ✅ Perplexity
- ✅ Google AI Overviews
- ✅ Microsoft Copilot
- 💰 Google AI Mode (add-on)
- 💰 Google Gemini (add-on)
Coverage comparison
| AI model | LLM Pulse (€49) | Otterly Lite ($29) | Otterly Standard ($189) |
|———-|—————–|——————-|————————|
| ChatGPT | ✅ | ✅ | ✅ |
| Perplexity | ✅ | ✅ | ✅ |
| AI Overviews | ✅ | ✅ | ✅ |
| Gemini | ✅ | +$9/month | +$59/month |
| AI Mode | ✅ | +$9/month | +$59/month |
| Copilot | ❌ | ✅ | ✅ |
Key insight: LLM Pulse includes AI Mode and Gemini on all plans. Otterly AI requires add-ons that scale with your plan tier — the same add-on costs more on higher plans.
Feature comparison
Core tracking features
| Feature | LLM Pulse | Otterly AI |
|---|---|---|
| Brand mention tracking | ✅ | ✅ |
| Citation/link tracking | ✅ | ✅ |
| Competitor tracking | ✅ | ✅ |
| Share of Voice | ✅ | ✅ (Brand Visibility Index) |
| Sentiment analysis | ✅ | Claimed but unclear* |
| Historical data | ✅ | ✅ |
| Daily tracking | ✅ | ✅ |
*Note: Independent reviews indicate Otterly AI’s sentiment tracking may not be visible in the dashboard despite being mentioned in documentation.
Advanced features
| Feature | LLM Pulse | Otterly AI |
|---|---|---|
| Query fan out | ✅ | ✅ (free tool) |
| AI keyword research | ✅ | ✅ |
| GEO content audit | ✅ (Content Intelligence) | ✅ |
| Domain ranking analysis | ✅ | ✅ |
| Multi-country support | ✅ | ✅ (50+ countries) |
Integrations and exports
| Feature | LLM Pulse | Otterly AI |
|---|---|---|
| Data exports (CSV) | ✅ All plans | ✅ All plans |
| API access | ✅ | Enterprise |
| Looker Studio connector | ✅ | ✅ (Standard+) |
| Web Analytics integration | ✅ (GA4) | Free referral traffic report |
Platform features
| Feature | LLM Pulse | Otterly AI |
|---|---|---|
| Unlimited team members | ✅ | ✅ |
| Unlimited brand reports | ✅ | ✅ |
| Workspaces (multi-client) | ✅ | ✅ (Unlimited on Standard+) |
| White label | ✅ | — |
| App store tracking | ✅ | — |
| Chrome extension | ✅ | — |
Where Otterly AI wins
1. Lower entry price (if you don’t need AI Mode/Gemini)
Otterly AI’s Lite plan at $29/month is the cheapest entry point in the market. If you only need ChatGPT, Perplexity, AI Overviews, and Copilot tracking — and don’t need Google AI Mode or Gemini — Otterly AI is more affordable for small budgets.
2. Microsoft Copilot included
Otterly AI includes Microsoft Copilot tracking on all plans. LLM Pulse doesn’t currently track Copilot on standard plans. For B2B brands where Copilot usage is significant, this is valuable.
3. Free GEO tools
Otterly AI offers several free tools:
- AI keyword research
- Query fan out analyzer
- AI referral traffic report (Looker Studio)
- GEO content checker
- AI crawler simulation
These let you explore AI visibility before committing to a paid plan.
4. Industry recognition
Otterly AI has strong third-party validation:
- Gartner Cool Vendor 2025
- G2 High Performer in AEO
- OMR Reviews: 5.0/5
- Product Hunt: 5.0/5
This matters for enterprise procurement where analyst recognition carries weight.
5. Semrush App Center integration
Otterly AI is available through the Semrush App Center, making it easy to add if you’re already a Semrush user.
Where LLM Pulse wins
1. AI Mode and Gemini included on all plans
This is the biggest difference. LLM Pulse includes Google AI Mode and Gemini on every plan starting at €49/month. Otterly AI charges extra for these critical AI platforms.
Google AI Mode is becoming increasingly important as Google integrates AI more deeply into search. Paying extra to track it doesn’t make sense for most teams.
2. Better value at 100+ prompts
Once you factor in AI Mode and Gemini add-ons, LLM Pulse is significantly cheaper:
- 100 prompts with full coverage: €99 vs $307 (LLM Pulse ~3x cheaper)
- 300+ prompts with full coverage: €299 vs $787 (LLM Pulse ~2.6x cheaper)
For teams with serious AI visibility needs, this adds up to thousands in annual savings.
3. More AI models at comparable prices
At €49/month, LLM Pulse offers 5 AI models. At $47/month (Otterly Lite + AI Mode + Gemini), you get 6 AI models but only 15 prompts vs 40 prompts on LLM Pulse.
4. App store tracking
LLM Pulse tracks AI citations in iOS App Store and Google Play — useful for mobile apps, games, and companies with mobile presence. Otterly AI focuses on web-based AI visibility.
5. White label option
LLM Pulse offers white label capabilities for agencies who want to brand reports as their own. Otterly AI doesn’t currently offer this.
6. Enterprise features at lower tiers
Features like API access are available on LLM Pulse’s Growth plan (€99/month). Otterly AI reserves API access for Enterprise customers.
Tracking methodology
Both platforms use similar fundamental approaches to AI visibility tracking.
How both work
- Query AI models with tracked prompts
- Capture brand mentions and citation URLs
- Track changes over time
- Compare against competitors
Otterly AI’s approach
According to Otterly AI’s documentation, they distinguish between “LLM Monitoring” (just tracking model outputs) and “AI Search Monitoring” (tracking the full AI search experience including web citations). They emphasize capturing neutral, objective results without personalization bias.
LLM Pulse’s approach
LLM Pulse queries AI models directly and captures complete responses including brand mentions, citations, and sentiment. The platform emphasizes comprehensive coverage across all major AI platforms on every plan.
Key difference
The fundamental data collection is similar — both query AI models and track responses. The difference is in which models are included by default and what you pay for comprehensive coverage.
Prompt limits comparison
Prompt allocation matters because it determines how many queries you can track across AI platforms.
| Price point | LLM Pulse prompts | Otterly AI prompts |
|---|---|---|
| ~$30/month | — | 15 |
| ~$50/month | 40 | 15 (with add-ons) |
| ~$100/month | 100 | 15 (with add-ons) |
| ~$190/month | 100 (overpaying) | 100 |
| ~$300/month | 300 | 100 (with add-ons) |
At comparable price points with full AI model coverage, LLM Pulse offers significantly more prompts.
Real-world use cases
Choose LLM Pulse if:
You need Google AI Mode and Gemini tracking
- These are included on all plans
- No add-on fees as your usage scales
- Predictable costs
You’re tracking 100+ prompts
- €99/month for 100 prompts with 5 models
- vs $307/month for comparable coverage on Otterly AI
- ~€2,500/year in savings
You’re an agency needing white label
- Brand reports as your own
- Client-facing dashboards
- Professional presentation
You have mobile apps
- App store tracking included
- iOS App Store and Google Play coverage
You want straightforward pricing
- All AI models included
- No add-on complexity
- What you see is what you pay
Choose Otterly AI if:
You have a very limited budget
- $29/month is the cheapest entry point
- Good for testing AI visibility concepts
- Works if you don’t need AI Mode/Gemini
Microsoft Copilot is critical for you
- Included on all plans
- LLM Pulse doesn’t track Copilot on standard plans
- Important for B2B Microsoft-heavy environments
You want to try before committing
- Free GEO tools let you explore
- No credit card for initial exploration
- Get familiar with concepts first
You’re already using Semrush
- Available in Semrush App Center
- Unified billing and access
- Familiar ecosystem
Enterprise procurement values analyst recognition
- Gartner Cool Vendor status
- G2 High Performer
- May help with internal buy-in
Migration considerations
Switching from Otterly AI to LLM Pulse
- Export your data: Download prompt lists and reports from Otterly AI
- Start LLM Pulse trial: 14-day free trial with immediate access
- Configure same prompts: Set up identical tracking for comparison
- Run parallel for 2 weeks: Validate data consistency
- Cancel Otterly AI: Monthly billing, cancel anytime
What you’ll gain:
- AI Mode and Gemini included (no add-ons)
- Lower cost at 100+ prompts
- App store tracking
- White label option
- API access at lower tiers
What you might miss:
- Microsoft Copilot tracking (if important to you)
- Semrush App Center integration
- Free GEO tools for ad-hoc checks
Verdict
For most teams: LLM Pulse
If you need comprehensive AI visibility including Google AI Mode and Gemini — which most teams do — LLM Pulse delivers better value:
- 5 AI models included on all plans (no add-ons)
- ~3x cheaper at 100 prompts with full coverage
- More prompts at comparable price points
- Features like white label and app tracking
The add-on model that Otterly AI uses for AI Mode and Gemini creates unpredictable costs that scale with your plan tier. LLM Pulse’s all-inclusive pricing is simpler and cheaper for serious use.
For budget-constrained testing: Otterly AI
If you’re exploring AI visibility on a tight budget and don’t need AI Mode or Gemini tracking, Otterly AI’s $29/month Lite plan is a reasonable starting point. Their free GEO tools also let you experiment before committing.
The fundamental question
Do you need Google AI Mode and Gemini tracking? For most brands, the answer is yes — Google’s AI integrations are becoming central to search. In that case, LLM Pulse’s all-inclusive model saves money and complexity.
If you genuinely only need ChatGPT, Perplexity, AI Overviews, and Copilot, Otterly AI’s lower entry price makes sense. But most teams outgrow that quickly.
Start your free evaluation: Try LLM Pulse free for 14 days — all AI models included, no add-ons required.
FAQ
What’s the main difference between LLM Pulse and Otterly AI?
AI model inclusion and pricing structure. LLM Pulse includes Google AI Mode and Gemini on all plans starting at €49/month. Otterly AI charges these as add-ons that scale with your plan tier, making the true cost higher for comprehensive coverage.
Which platform is cheaper?
It depends on what you need. Otterly AI’s base Lite plan ($29/month) is cheaper if you only need ChatGPT, Perplexity, AI Overviews, and Copilot. But once you add AI Mode and Gemini, LLM Pulse becomes significantly cheaper — especially at 100+ prompts where LLM Pulse is roughly 3x cheaper for comparable coverage.
Does Otterly AI include Google AI Mode?
Not on base plans. Google AI Mode is an add-on costing $9/month (Lite), $59/month (Standard), or $149/month (Premium). Same for Google Gemini.
Which platform has more AI models?
LLM Pulse includes 5 models on all plans. Otterly AI includes 4 models on base plans with 2 additional models (AI Mode, Gemini) available as paid add-ons.
Does Otterly AI offer sentiment analysis?
It’s mentioned in their documentation, but independent reviews note that sentiment tracking may not be clearly visible in the dashboard. LLM Pulse has live sentiment analysis.
Which platform has better reviews?
Otterly AI has more public recognition (Gartner Cool Vendor, G2 High Performer, 5.0/5 on OMR and Product Hunt). LLM Pulse is newer and has fewer public reviews but reports strong client retention and satisfaction.
Can I try both platforms for free?
Yes. LLM Pulse offers a 14-day free trial with full access. Otterly AI offers a free trial plus free GEO tools for exploration.
Which platform is better for agencies?
LLM Pulse offers white label capabilities and unlimited workspaces on all plans. Otterly AI offers unlimited workspaces on Standard+ plans but doesn’t have white label. For agencies who want branded reports, LLM Pulse is the better choice.
Does either platform track Microsoft Copilot?
Otterly AI includes Copilot on all plans. LLM Pulse doesn’t currently track Copilot on standard plans. If Copilot visibility is critical for your B2B brand, this favors Otterly AI.
