In LLM Pulse, Citations refer to the domains or URLs that large language models reference as sources when generating an answer. A Citation exists when an LLM points to a website, publication, or platform to support its response, either as a clickable link, a visible domain, or a source reference, depending on the model. Unlike Brand Mentions, Citations are always source-based, not brand-entity based.
Citations can be analyzed at different levels in LLM Pulse. From Overview > Citations, teams can see how often their own domain and competitors’ domains are cited across all monitored models, as well as trends over time and Average position. At prompt and response level, it is also possible to inspect which specific sources an LLM used to answer a given query.
Understanding Citations is critical to evaluate which sources LLMs trust and rely on when generating answers. This helps teams identify authoritative domains, benchmark against competitors, and prioritize content and distribution strategies aimed at increasing the likelihood of being cited by AI models.
