Expert quotations are credible, specific contributions we provide to journalists and analysts so their articles include our perspective. When respected publications quote us, those pieces often become the sources AI systems reuse in recommendations. A single well-placed quote can influence how answers describe our category for months.
Strong quotes are specific and useful. Instead of generic claims, we provide concrete data: “Across 1,200 tracked prompts we saw Perplexity citations shift to fresher pages within 10–14 days after content updates, while ChatGPT mentions lagged until expert coverage appeared on third-party sites.” Short, declarative phrasing makes it easy for editors to include and for AI models to summarize accurately.
Why expert quotes help visibility
Credible outlets serve as trusted sources for AI platforms (by default we track Perplexity, ChatGPT, Google AI Mode and Google AI Overviews; other platforms available on-demand via our sales team). AI systems tend to reuse well-structured articles anchored by expert voices. If our quote contributes a method, result, or practical framework, it’s more likely to be included and later surfaced in AI answers.
How we contribute quotes that get reused
We keep quotes tight and grounded in methods or datapoints. We disclose context and limits to build trust. We include a one-line credential and, when appropriate, a link to a definitive explainer that expands on the point in a structured format. This makes our copy easy for editors to use and points readers to useful references.
Where we find opportunities
We maintain a media list of reporters in our space and monitor journalist request networks such as HARO, Featured, or Qwoted. We target analyst roundups, expert panels, and industry reports where structured commentary is welcome. For each opportunity, we prepare two or three quote options, a supporting datapoint, and a link to a relevant page on our site.
What we publish around the quote
Quotes work best when we host a structured resource that editors and AIs can cite: a summary, a table with criteria, an FAQ answering follow-ups, and clearly dated methods. This combination makes our page easy to extract and increases the chance that both outlets and AI systems reference us.
How we measure impact
We track whether quoted articles appear as sources using link citation audits. We monitor brand mentions across prompts related to the quote’s topic and watch for branded search lift. Our dashboards show when a specific outlet’s URL starts appearing earlier in citation lists so we can double down on formats that work.
Our workflow
- Identify an angle where we add unique value, not just opinion
- Prepare two quote variants: one numbers-forward, one framework-forward
- Include a one-sentence credential and a link to a structured explainer
- After publication, annotate the date in our dashboard and monitor mentions and citations for 2–4 weeks