Looking for Bluefish AI alternatives? Whether enterprise pricing is out of reach, you need self-serve access, or you want transparent costs before engaging with sales, this guide breaks down the top AI visibility tracking platforms in 2026. We’ll help you find the right tool for your team’s needs and budget.
Latest review: 31st of January, 2026.
Table of Contents
Why look for Bluefish AI alternatives?
Bluefish AI is a New York-based enterprise AI marketing platform founded in 2024 by Alex Sherman (PromoteIQ, acquired by Microsoft), Andrei Dunca (LiveRail, acquired by Facebook), and Jing Feng (Microsoft, PromoteIQ, LiveRail). The company has raised $24 million in total funding ($20M Series A led by NEA and Salesforce Ventures) and counts Fortune 500 brands like Adidas, Tishman Speyer, and Omnicom among its clients.
There’s no denying Bluefish’s pedigree. The founding team sold two companies to Microsoft and Facebook, the investor roster is top-tier, and their enterprise focus means they understand brand safety and AI perception at scale. Revenue grew 10x in six months during 2025.
But Bluefish isn’t built for everyone:
- No public pricing: Bluefish operates on a quote-based model. You can’t see what it costs without engaging with their sales team. Some sources estimate plans start around $100/month, but enterprise contracts likely run into thousands per month.
- Per-seat pricing: Costs scale with your team size, making it expensive as you add stakeholders who need access.
- Enterprise sales process required: There’s no self-serve option. If you want to test the platform, you need to book a demo and go through a sales cycle. No free trial available.
- BYO prompts only: Unlike platforms that offer curated or suggested prompt libraries, Bluefish requires you to build your own prompt strategy from scratch. This demands internal expertise that many teams don’t have yet.
- Fortune 500 focus: With 80%+ of their clients from the Fortune 500, the platform, pricing, and support are designed for large enterprises. Mid-market teams, agencies, and startups may find it overkill.
- Limited self-serve analytics: The platform is designed for managed relationships, not for teams that want to log in and explore data independently.
- AI model coverage gaps reported: Some independent analyses suggest Bluefish may not cover all major platforms (Claude, DeepSeek, and Copilot coverage has been questioned).
If you need AI visibility tracking but don’t need (or can’t afford) a Fortune 500-grade solution, there are strong alternatives at every price point.
Quick comparison: top Bluefish AI alternatives
| Platform | Best for | Starting price | AI models | Key differentiator |
|---|---|---|---|---|
| LLM Pulse | Best overall value | €49/month | 5 (10+ Enterprise) | Brand Sentiment, 14-day free trial, Looker Studio |
| Peec AI | Global brands | €89/month | 3 base (+add-ons) | 115+ languages, daily refresh |
| Profound | Enterprise compliance | $99/month | 1 (ChatGPT only) | SOC 2 + HIPAA, Conversation Explorer |
| Otterly AI | Budget entry | $29/month | 5+ | GEO audit tool, Semrush integration |
| Searchable | Content creation | $50/month | 5+ | AI content agent, HubSpot integration |
1. LLM Pulse – best overall Bluefish AI alternative
Best for: Teams who want accurate AI visibility tracking with transparent pricing, a genuine free trial, and no sales call required to get started.
LLM Pulse is a bootstrapped AI visibility platform that launched in mid-2025 and has grown to serve clients across fintech, marketplaces, SaaS companies, and marketing agencies worldwide.
Why choose LLM Pulse over Bluefish AI
- Transparent pricing: Plans start at €49/month. No hidden costs, no credit systems, no per-seat charges. You see the price before you sign up.
- 14-day free trial: Full platform access. Bluefish has no free trial and no self-serve option.
- Self-serve access: Sign up and start tracking in minutes. No need to book a demo, go through procurement, or wait for sales to get back to you.
- Brand Sentiment analysis: Understand how AI perceives your brand across positive, neutral, and negative mentions, not just whether you appear.
- Curated prompts + custom prompts: LLM Pulse supports both. You can bring your own prompts or start with suggested ones. Bluefish only supports BYO prompts.
- Looker Studio connector: Native integration for custom dashboards and reporting. Build the exact views your stakeholders need.
- White label: Agencies can brand the platform for their clients. Bluefish doesn’t offer this.
- Query fan out: See how AI models expand your prompts into related sub-queries, revealing hidden visibility opportunities.
- App store tracking: Monitor iOS and Google Play visibility in AI answers, a feature no enterprise platform (including Bluefish) offers.
Pricing comparison
| What you get | LLM Pulse | Bluefish AI |
|---|---|---|
| Entry price | €49/month | Quote-based (estimated $100+/month) |
| Pricing model | Per-prompt (transparent) | Per-seat (opaque) |
| Free trial | ✅ 14 days | ❌ No trial |
| Self-serve | ✅ | ❌ Sales required |
| Team members | Unlimited | Per-seat pricing |
Feature comparison
| Feature | LLM Pulse | Bluefish AI |
|---|---|---|
| AI models (base) | 5 (ChatGPT, Perplexity, Gemini, AI Mode, AI Overviews) | ChatGPT, Google AI, Perplexity, Meta AI, Amazon Rufus |
| Brand Sentiment | ✅ Live | ✅ |
| Citation tracking | ✅ | ✅ |
| Competitor tracking | ✅ | ✅ |
| Share of Voice | ✅ | ✅ |
| Custom AI Audiences | — | ✅ |
| Query fan out | ✅ | — |
| AI commerce tracking | — | ✅ |
| Influence measurement | — | ✅ (source influence analysis) |
| Looker Studio | ✅ | — |
| White label | ✅ | — |
| App store tracking | ✅ | — |
| API access | ✅ | ✅ |
| Data exports | ✅ CSV/Excel | ✅ |
| Free trial | 14 days | ❌ |
When to choose Bluefish AI instead
Bluefish AI is the better choice if you’re a Fortune 500 or large enterprise brand that needs sophisticated influence measurement, Custom AI Audiences for audience-level segmentation, brand safety monitoring with crisis detection, and a managed relationship with dedicated AI marketing specialists. Their team’s track record (PromoteIQ + LiveRail) and $24M in funding means deep R&D investment in enterprise-grade features. If your infosec team needs to vet vendors and you have the budget, Bluefish delivers a level of depth that self-serve tools don’t.
Try LLM Pulse free: Start your 14-day trial
2. Peec AI – best for global brands with 115+ languages
Best for: International brands who need AI visibility tracking across multiple languages and markets.
Peec AI is a Berlin-based platform that has raised €29M in funding. Their standout feature is multi-language support covering 115+ languages, far more than any competitor including Bluefish AI.
Key strengths
- 115+ language support – best-in-class for global brands
- Daily prompt refresh – standard on all plans
- Agency pitch workspaces – create branded visibility reports for prospective clients
- Notable clients: Wix (5x LLM traffic growth), Glide, Graphite
- GDPR-compliant by design
Limitations
- Add-on model: Base plans include only ChatGPT, Perplexity, and AI Overviews. Gemini, AI Mode, Claude, DeepSeek are paid add-ons.
- No free trial
- Higher entry price: €89/month vs some alternatives’ lower starting points
Pricing
| Plan | Price | Prompts |
|---|---|---|
| Starter | €89/month | 25 |
| Pro | €199/month | 100 |
| Enterprise | Custom | 300+ |
Bottom line: If you’re tracking AI visibility across multiple countries and languages, Peec AI’s 115+ language support is unmatched. Bluefish focuses primarily on English-language markets. For single-market tracking, LLM Pulse offers better value.
3. Profound – best for enterprise compliance
Best for: Large enterprises with strict compliance requirements who need SOC 2 and HIPAA certification.
Profound is the most heavily funded player in the space ($58.5M raised) and focuses exclusively on enterprise. They’re the only platform offering both SOC 2 Type II and HIPAA compliance.
Key strengths
- SOC 2 Type II + HIPAA compliant: Essential for regulated industries (healthcare, finance)
- Conversation Explorer: Discover prompts based on actual AI query data from 400M+ conversations
- Agent Analytics: Real-time AI bot tracking on your domain
- ChatGPT Shopping visibility: Unique e-commerce feature
- 30+ language support
- BigQuery integration for advanced data teams
Limitations
- Premium pricing: $99/month covers ChatGPT only; multi-model requires $399+/month
- No free trial: Application required
- G2 reviews cite reliability concerns
Pricing
| Plan | Price | AI models |
|---|---|---|
| Starter | $99/month | 1 (ChatGPT only) |
| Growth | $399/month | 3 |
| Lite | $499/month | 4 |
| Enterprise | $2,000+/month | 5+ |
Bottom line: If HIPAA compliance or SOC 2 Type II certification is a hard requirement, Profound is your best option. Bluefish AI has SOC 2-aligned controls but hasn’t completed full certification. For teams without compliance mandates, LLM Pulse offers better value.
4. Otterly AI – best budget entry point
Best for: Solo marketers, small teams, and startups who want to start tracking AI visibility at the lowest possible cost.
Otterly AI offers the lowest entry point in the market at $29/month and has grown to 15,000+ users. It’s the easiest way to get started with AI visibility tracking.
Key strengths
- $29/month starting price – most affordable option in the category
- GEO audit tool – actionable recommendations for improving AI visibility
- Semrush integration – connect with your existing SEO workflow
- Source tracking – see which of your URLs get cited by AI models
- Simple, intuitive interface – minimal learning curve
- 15,000+ users – proven product-market fit
Limitations
- Weekly refresh cadence – not real-time or daily
- Limited advanced analytics compared to enterprise platforms
- No white-label option
- Basic competitor tracking relative to more sophisticated tools
Pricing
| Plan | Price | Prompts |
|---|---|---|
| Starter | $29/month | 25 |
| Growth | $69/month | 75 |
| Pro | $149/month | 200 |
| Enterprise | Custom | Custom |
Bottom line: If you’re just getting started with AI visibility tracking and want to test the waters without a major commitment, Otterly AI is the most accessible entry point. Bluefish’s enterprise approach is the opposite end of the spectrum. For teams that outgrow Otterly’s capabilities, LLM Pulse offers a strong next step.
5. Searchable – best for integrated content creation
Best for: Teams who want monitoring and AI-powered content creation in a single platform.
Searchable is a UK-based platform that raised €3.4M in late 2025. Founded by Chris Donnelly (previously Verb and Lottie), it has grown to 12,000+ users and combines monitoring with an AI content agent.
Key strengths
- AI content agent that learns your brand voice and generates optimized content
- Technical SEO audits for AI crawlability
- HubSpot and Salesforce integrations – connect AI visibility data to your CRM
- Transparent tiered pricing – clear cost structure
- GDPR and DSA compliant
- GA4 and Google Search Console integration
Limitations
- UK-centric support hours may not suit all time zones
- Newer platform (founded 2025) still maturing
- No white-label offering for agencies
- Content generation focus means you may pay for features you don’t use
Pricing
| Plan | Price | Prompts |
|---|---|---|
| Starter | $50/month | 50 |
| Professional | $125/month | 200 |
| Scale | $400/month | 2,000 |
Bottom line: If you need both monitoring and content creation in one tool, Searchable’s integrated approach is unique. Bluefish focuses purely on measurement and optimization strategy. For teams who want pure tracking and analytics, LLM Pulse is a better fit.
6. Other alternatives worth considering
Promptwatch
Netherlands-based platform focused on prompt-centric workflows with daily refresh and AI crawler analytics. Plans start at $74/month. Good for teams who think in terms of prompt strategy rather than brand-level metrics.
Scrunch AI
Priced at ~$300/month with SOC 2 compliance and a 3-day refresh cycle. Focuses on journey insights and misinformation management. Closer to Bluefish’s positioning but at more accessible pricing.
GEO Metrics
European platform starting at €80/month for 20 prompts across 7+ AI models. Solid coverage at a reasonable price, though less established than other alternatives.
Evertune
Enterprise-grade platform ($3,000+/month estimated) with the broadest AI model coverage in the category (11+ platforms). Covers both base model API access and consumer application tracking. Their statistical approach with confidence intervals is unique. Direct Bluefish AI competitor at the enterprise level, but with more transparent technical methodology.
Decision framework: which Bluefish AI alternative is right for you?
Choose LLM Pulse if:
- You want transparent, predictable pricing starting at €49/month
- You need a free trial to prove value before committing budget
- You need self-serve access without enterprise procurement
- You value Brand Sentiment, query fan out, and Looker Studio integration
- You’re an agency that needs white-label capabilities
- You want unlimited team members without per-seat fees
Choose Peec AI if:
- You need AI visibility tracking in 10+ languages or markets
- Daily refresh cadence is important for your reporting
- You need agency pitch workspaces for client acquisition
Choose Profound if:
- HIPAA or SOC 2 Type II compliance is mandatory
- You need Conversation Explorer to discover actual AI query data
- You have budget for $399+/month for multi-model tracking
- BigQuery integration is important for your data stack
Choose Otterly AI if:
- You’re testing AI visibility tracking for the first time
- Budget is your primary constraint ($29/month entry)
- You want a simple, low-learning-curve tool
- You already use Semrush and want native integration
Choose Searchable if:
- You want AI monitoring and content creation in one platform
- HubSpot or Salesforce integration is important
- You need technical SEO audits for AI crawlability
- You prefer a platform with an AI agent that learns your brand voice
Stay with Bluefish AI if:
- You’re a Fortune 500 brand with budget for enterprise solutions
- Custom AI Audiences (audience-level segmentation) is critical
- You need managed relationships with AI marketing specialists
- Brand safety and crisis detection are top priorities
- You need AI commerce tracking across platforms like Amazon Rufus
Switching from Bluefish AI to LLM Pulse
If you’re evaluating a move from Bluefish AI to LLM Pulse, here’s what to expect:
What transfers well
- Prompt strategies: Export your BYO prompts from Bluefish and set them up in LLM Pulse. Since Bluefish is BYO-only, you already have a defined prompt list.
- Competitor lists: Your tracked competitors carry over directly.
- Reporting cadence: LLM Pulse supports the same periodic monitoring you’re used to, with additional data export flexibility through Looker Studio.
What changes
- Self-serve vs managed: LLM Pulse is self-serve. You’ll have more direct control but less hand-holding than Bluefish’s managed approach.
- Pricing model: Moving from per-seat to per-prompt pricing. This typically results in significant cost savings, especially for larger teams.
- Additional features: You’ll gain Brand Sentiment, query fan out, Looker Studio, white label, and app store tracking.
- Custom AI Audiences: This Bluefish feature doesn’t have a direct equivalent in LLM Pulse. If audience-level segmentation is critical, consider running LLM Pulse alongside a brand monitoring tool.
Migration timeline
- Day 1: Sign up for LLM Pulse’s 14-day free trial
- Day 1-3: Set up your prompts, competitors, and brand tracking
- Day 4-10: Compare data quality and coverage against Bluefish
- Day 11-14: Evaluate whether LLM Pulse meets your needs
- After trial: Choose a plan or request Enterprise pricing
The 14-day trial gives you enough time to run a proper parallel evaluation without financial risk.
Summary
Bluefish AI is a legitimate enterprise platform backed by an experienced team and $24M in funding. Their focus on Fortune 500 brands, Custom AI Audiences, and influence measurement makes them a strong choice for the largest organizations.
But for the vast majority of teams, the enterprise-only approach, opaque pricing, per-seat costs, and lack of self-serve access create unnecessary barriers. Every alternative in this guide offers something Bluefish doesn’t: the ability to see pricing, start a trial, and make your own evaluation without going through an enterprise sales process.
LLM Pulse stands out as the best overall alternative, combining transparent pricing (from €49/month), a 14-day free trial, Brand Sentiment analysis, Looker Studio integration, white-label capabilities, and unlimited team members. It’s the platform that gives you the most capability per euro spent while letting you prove value before committing budget.
FAQ
Why do teams look for Bluefish AI alternatives?
Because Bluefish uses quote-based, per-seat pricing and requires an enterprise sales process. Many teams want to see prices upfront, test the product on their own, and avoid long procurement cycles.
Is Bluefish AI suitable for mid-market teams or agencies?
In most cases, no. The platform is designed for Fortune 500 companies, with pricing, support, and workflows optimized for large enterprise teams rather than agile agencies or growing SaaS companies.
What’s the biggest limitation of Bluefish AI?
The lack of self-serve access and a free trial. You can’t explore the data or validate value without booking demos and committing to a sales-led evaluation.
Which Bluefish AI alternative offers the best value overall?
LLM Pulse stands out by combining transparent pricing from €49/month, a 14-day free trial, self-serve onboarding, and advanced features like Brand Sentiment and Looker Studio integration.
When does Bluefish AI make the most sense?
When you’re a large enterprise with budget, compliance needs, and a preference for managed relationships, influence measurement, and audience-level AI segmentation.
