Otterly AI helped put AI search visibility tracking on the map. But as the GEO (generative engine optimization) space matures, many teams are discovering that Otterly’s pricing structure and feature limitations don’t quite fit their needs.
If you’re spending $189/month for 100 prompts on Otterly’s Standard plan, or you’ve hit the ceiling of what their Lite plan ($29/month for just 10 prompts) can offer, you’re not alone. Many marketing teams, SEO agencies, and brand managers are actively looking for alternatives that deliver more value per euro spent.
Table of Contents
This guide breaks down the best Otterly AI alternatives based on real feature comparisons, transparent pricing, and practical use cases. We’ll start with the tools that offer the best combination of coverage, price efficiency, and actionable insights.
Quick comparison table
| Tool | Starting price | Prompts at entry tier | AI Mode included | Brand sentiment |
|---|---|---|---|---|
| LLM Pulse | €49/mo | 40 | Yes | Yes |
| Otterly AI | $29/mo | 10 | Add-on | Yes |
| Profound | $499/mo | 100 | Enterprise only | Yes |
| Scrunch AI | $300/mo | 350 | Yes | Yes |
| Semrush AI Toolkit | $99/mo (add-on) | 25 | Yes | Yes |
| LLMrefs | $79/mo | 30 keywords | No | No |
| Athena HQ | $295/mo | Credits-based | Yes | Yes |
1. LLM Pulse — best overall Otterly alternative
LLM Pulse is an AI search visibility tracker built specifically for brands and agencies who need comprehensive coverage without enterprise-level pricing.
Why LLM Pulse stands out
Google AI Mode included in all plans. While Otterly charges extra for AI Mode coverage (listing it as an add-on on their pricing page), LLM Pulse includes Google AI Mode tracking across all tiers alongside ChatGPT, Perplexity, and Google AI Overviews.
Better price-per-prompt efficiency. At the 100-prompt level, LLM Pulse Growth costs €99/month compared to Otterly Standard at $189/month. That’s roughly €0.99 per prompt versus $1.89 per prompt — nearly 50% savings for comparable coverage.
Brand sentiment analysis is best in class. LLM Pulse’s sentiment module is fully operational and provides consistent, explainable scoring across all prompts and LLMs. You can track how AI models perceive your brand over time and benchmark against competitors.
Full response visibility with citations. Every tracked prompt shows the complete AI-generated answer, including which websites were cited and in what order. This makes it much easier to understand why you’re ranking (or not) and identify opportunities to improve your content’s citation potential.
Competitor side-by-side views. Instead of toggling between dashboards, you can see how your brand appears next to competitors for any given prompt — making competitive analysis actually actionable.
LLM Pulse pricing
- Starter: €49/month — 40 prompts, 5 competitors, weekly tracking
- Growth: €99/month — 100 prompts, 10 competitors, 2 team members
- Scale: €299/month — 300 prompts, 15 competitors, 5 team members
- Scale+: €599/month — 600 prompts, enterprise features
- Scale++: €1,199/month — 1,200 prompts, full enterprise capabilities
- Enterprise/Partners: Custom pricing with API access, Looker Studio integration, white-label options
Annual billing saves roughly 17% across all tiers.
What real users say
“LLM Pulse has been a game-changer for tracking how our brand is being discussed in AI conversations. Before finding this tool, I had no visibility into what large language models were saying about us.”
“Not having LLM Pulse right now would feel like flying blind in the world of AI Search.”
Best for
Teams that need multi-model coverage including Google AI Mode, want auditable data with full responses and citations, and care about price efficiency without sacrificing features.
Start your free trial at llmpulse.ai
2. Profound — best for enterprise brands with big budgets
Profound positions itself as the enterprise-grade option in the AI visibility space, working with Fortune 500 brands and offering features like SOC 2 Type II compliance and dedicated support.
Key features
- Tracks ChatGPT, Perplexity, Copilot, Google AI Overviews (Enterprise adds AI Mode, Gemini, Claude, Meta AI, Grok, DeepSeek)
- Daily monitoring cadence by default
- Agent Analytics for AI-sourced traffic attribution
- ChatGPT Shopping visibility for e-commerce brands
- Conversation Explorer for deep AI conversation analysis
- Content workflow automation with brief generation
Profound pricing
- Lite: $499/month — 4 engines, 200 prompts, 1 language/region, 3 seats
- Enterprise: Custom pricing (typically several thousand dollars per month for multi-market deployments)
Considerations
Profound’s starting price of $499/month puts it in a different category than most alternatives. For that investment, you get enterprise controls (SSO, SOC 2 compliance, dedicated support) that many smaller teams simply don’t need.
The platform excels at complex, multi-market visibility tracking for large organizations. But if you’re running a lean marketing team or managing a few dozen prompts, you’re paying for infrastructure you won’t use.
Best for
Mid-market and enterprise brands that need compliance certifications, daily tracking across 10+ engines, and have the budget to match (typically $500-$5,000+/month depending on scope). The only problem is the pricing is insane!
3. Scrunch AI — best for brand safety and hallucination detection
Scrunch AI takes a different approach to AI visibility, focusing heavily on brand safety and detecting when AI models spread misinformation about your brand.
Key features
- Real-time hallucination and misinformation detection
- Agent Experience Platform (AXP) for serving AI-readable brand data
- Search journey mapping for AI-driven customer interactions
- Prompt-based monitoring across multiple AI platforms
- Optimization workflows with documented results (average 40% traffic increases claimed)
Scrunch AI pricing
- Starts at $300/month for 350 custom prompts and 3 personas
- Enterprise pricing with AXP implementation support available
Considerations
Scrunch AI is built for enterprise complexity — multiple products, global markets, high stakes for misinformation. Their hallucination detection feature is genuinely differentiated, alerting you when AI models make incorrect claims about your brand.
However, this specialization comes at a premium. For teams that primarily need visibility tracking without the brand safety layer, the $300/month starting price may be difficult to justify.
Best for
Fortune 1000 companies, especially in regulated industries (finance, healthcare, legal) where AI misinformation could have serious consequences.
4. Semrush AI Toolkit — best for existing Semrush users
If you’re already paying for Semrush, their AI Toolkit add-on provides a convenient way to add AI visibility tracking without learning a new platform.
Key features
- Tracks visibility across ChatGPT, Google AI Mode, Gemini, and Perplexity
- Brand Performance Report with share of voice and sentiment
- Integration with existing Semrush keyword, backlink, and competitive data
- 130M+ prompt database across eight regions
- Daily tracking for 25 prompts
Semrush AI Toolkit pricing
- $99/month per domain (as an add-on to existing Semrush subscription)
- Available in Guru ($249.95/month) and Business ($499.95/month) plans
Considerations
The AI Toolkit feels like an add-on because it is one. The features integrate well with Semrush’s existing workflows, but teams report that the AI recommendations often feel generic and the data methodology lacks transparency.
At $99/month per domain, costs scale quickly for agencies managing multiple clients. And the 25-prompt limit on daily tracking means you’ll need to be strategic about what you monitor.
Best for
SEO teams already embedded in the Semrush ecosystem who want to add basic AI visibility without switching platforms.
5. LLMrefs — best for SEO teams transitioning to GEO
LLMrefs takes a unique keyword-first approach to AI visibility, designed specifically for SEOs who want to apply familiar concepts to the new world of AI search.
Key features
- Track keywords instead of prompts — the platform generates prompt variations automatically
- Covers ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta, DeepSeek
- Automatic fan-out prompts based on real AI conversations
- Country and language segmentation
- Share of voice calculations across keywords
LLMrefs pricing
- Starts at $79/month
- Unlimited projects for multi-brand tracking
- Scales by keyword count
Considerations
The keyword-to-prompt translation is both a strength and a limitation. It makes onboarding easier for traditional SEOs, but you lose some control over the exact prompts being tracked. The methodology differs from direct prompt tracking, so measurements may not align with other tools.
Best for
SEO teams comfortable with keyword thinking who want to dip their toes into AI visibility without completely overhauling their workflow.
6. Athena HQ — best for data-driven enterprise teams
Athena HQ combines AI visibility tracking with advanced analytics and recommendations, backed by a team with Google and DeepMind experience.
Key features
- AI Action Center with automated optimization recommendations
- Query volume estimates using predictive models
- Tracks ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Claude, Copilot, Grok
- Traffic analytics and ROI metrics
- Competitor impersonation alerts
- GA4 integration for attribution
Athena HQ pricing
- Starter: ~$295/month (credits-based)
- Growth and Enterprise: Custom pricing with managed GEO services
Considerations
The credits-based pricing can be unpredictable if you’re tracking broad query sets. You’ll want to carefully align tracked prompts with commercial intent to avoid burning through credits on low-value monitoring.
The platform’s ex-Google/DeepMind pedigree and Y Combinator backing add credibility, but the data-heavy approach may overwhelm teams that just want straightforward visibility tracking.
Best for
Growth-stage SaaS and mid-market brands that want deeper analytics and predictive insights without full enterprise customization overhead.
7. SE Ranking AI Visibility — best all-in-one SEO + GEO stack
If you need both traditional SEO rank tracking and AI visibility in a single platform, SE Ranking’s AI modules offer a consolidated approach.
Key features
- AI Overviews and AI Mode tracking alongside ChatGPT/Gemini/Perplexity
- “No-cited” feature for identifying content gaps
- Unified dashboard with traditional SERP data
- Regular tracking updates across engines
SE Ranking pricing
- AI visibility included at higher-tier plans
- Pricing varies by overall keyword and site limits
Considerations
Best suited for teams that want to minimize tool sprawl. The AI visibility features are newer, so treat measurements as directional — LLMs are inherently variable, and smaller platforms have less historical data to establish baselines.
Best for
Agencies and in-house teams already using SE Ranking who want to add AI visibility without adopting another platform.
What to consider when choosing an Otterly alternative
1. Price per prompt, not just headline price
Otterly’s Lite plan at $29/month sounds affordable until you realize it only includes 10 prompts. At $189/month for 100 prompts (Standard), you’re paying $1.89 per prompt. LLM Pulse Growth at €99/month for 100 prompts works out to roughly €0.99 per prompt — a significant difference at scale.
2. Which AI models matter for your audience?
Not all AI platforms are equally important for every brand. If your audience heavily uses Google AI Mode (increasingly common), make sure your tool includes it by default rather than as an add-on.
3. Weekly vs. daily tracking
Otterly defaults to daily monitoring, which sounds better but often creates noise. For most brand visibility programs, weekly tracking provides clearer strategic signals. Daily monitoring makes sense for product launches, crisis situations, or highly competitive markets — but it shouldn’t be the default for steady-state tracking.
4. Actionability over dashboard vanity
Some tools excel at pretty charts but leave you wondering what to actually do with the data. Look for platforms that show full AI responses with citations, letting you understand why your brand is (or isn’t) appearing in specific contexts.
5. Team needs and scaling
Consider how many team members need access, whether you need client reporting features, and how pricing scales as you add more prompts or brands.
Bottom line
Otterly AI works well for basic AI visibility monitoring, but its pricing structure — particularly the gap between Lite (10 prompts, $29/month) and Standard (100 prompts, $189/month) — leaves many teams looking for alternatives.
For most brands and agencies, LLM Pulse offers the best combination of comprehensive coverage, transparent pricing, and actionable insights. With Google AI Mode included at all tiers, brand sentiment analysis live, and roughly 50% lower cost per prompt than Otterly at comparable levels, it’s the clear choice for teams serious about AI search visibility without enterprise-level complexity.
If you need SOC 2 compliance and Fortune 500-grade infrastructure, Profound justifies its premium pricing. For brand safety and hallucination detection, Scrunch AI brings unique capabilities.
But for straightforward AI visibility tracking that actually delivers value per euro spent, start with LLM Pulse.
